Video: Sparks fly with Honda’s cool new European Civic ad
We’ll be the first to admit we weren’t overly taken with the Super Bowl commercial worked up featuring . The company has a long history of genuinely great advertising, and while the countless Ferris Bueller’s Day Off references were clever, the ad didn’t really come close to the cleverness found in the movie that inspired it. Fortunately, the company has just released a new spot chock full of… that certain something. The clip follows a spark of innovation from inception to realization as the new European hatchback. As usual, the commercial is well shot and narrated by none other than , a staple of Honda’s British ads.
Look closely and you’ll even see a shout-out to Honda’s famous “” Rube Goldberg spot of a few years ago, as well. You can follow the trials and tribulations of Honda’s little spark in the commercial .
2011, advertising, Europe, honda, NOVA, Other, ring, super, tC, UK, Video

