Video: First Lexus Super Bowl ad to star 2013 GS
Given a moment’s thought, it’s a little surprising that , a luxury brand that changed the game, has never run an ad during the Super Bowl. But the home of L-Finesse not only has nine new or updated cars coming out this year, led by the , it has a new attitude, which will be “uncontained” in a 30-second spot while the Niners play the Patriots the NFL champion is decided.
The ad will be supported by a campaign called “TweetDrive Engineered by Lexus,” and those with a Twitter account and a bunch of correct answers will have a chance to win a trip to that Bowl of Superness. The spot arrives on February 5. For now, you can watch the teaser trailer and check out the press release and contest details .
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