Video: 2013 Lexus GS unleashed in Super Bowl ad
has a redesigned that it truly believes can compete with the likes of the and . So it’s going where the eyeballs are with , ponying up for the brand’s first-ever Super Bowl ad. Lexus’ commercial is just a 30-second spot, joining the likes of Acura, , Cadillac and other brands buying time during the big game.
Lexus is calling its ad, “The Beast,” which calls to mind both and the . The actual spot, however, has a rather hackneyed sci-fi theme: A GS350 is locked up in a shipping container sized cage in a lab, and uses its new “Lexus spindle grille” to break free in a destructive orgy of CGI.
Click to watch the whole ad.
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