Teased: Mitsubishi teases mystery reveal ahead of Geneva
has been something of a punching bag among both analysts and critics in the United States for some years now, with lukewarm reception to new products and meek sales figures. But while few were paying attention, the Japanese brand’s pendulum , with sales finishing up over 40 percent year-over-year, making it the second fastest-growing brand in the States. Of course, total brand sales were just 77,995 (2010 sales: 55,683), but one has to start somewhere.
Buoyed by increasing demand for new products like the , Mitsubishi isn’t quite “feeling its oats” just yet, but it’s alive and kicking. As further evidence, the company has just released a teaser image of an unnamed vehicle it plans to debut at the in March. Significantly, Mitsubishi indicates that this is the first time it has ever chosen to stage a global product reveal in Europe. The mystery vehicle, which appears to be a crossover – likely the next-generation – will go on sale in 2012. The second-generation Outlander has been on sale here since 2006, with a .
Mitsubishi says this is the start of a new, “re-focused design language,” which evidently means moving away from the massive -inspired grille that currently adorns the Outlander. We like what we see here, from the gaping lower air intake to the U-shaped hood pressing and assertive headlamps. We’ll probably have to wait until closer the Swiss show starts to get a closer look at the rest of the vehicle, but for now, check out the image above and the press release .
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