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Hyundai has been targeted by Consumer Watchdog, a non-profit advocacy organization, over the automaker’s 40 mpg fuel efficiency claim on the Hyundai Elantra. The group says Elantra owners have seen fuel economy averages of 18 and 19 mpg instead of the the 29 mpg city and 40 mpg highway reported by Hyundai and the Environmental Protection Agency. As such, the group has sent letters to both Hyundai CEO John Krafcik and President Eok Jo Kim warning that if the automaker advertised the 40 mpg claim in the company’s Super Bowl spots, Consumer Watchdog would release a retaliatory video of its own. The group has since followed through with that threat.

Hyundai has since released a new, updated version of its Super Bowl ad, and Consumer Watchdog claims the Korean automaker has now promised not to include the 40 mpg figure in any of the spots. Hyundai, meanwhile, released a statement saying the company’s advertising was “in no way” influenced by the Consumer Watchdog claims, comments or statements. Click past the jump for a look at the Elantra Super Bowl spot, the Consumer Watchdog clip about the vehicle’s mileage claims and a press release from the non-profit.

Also worth a read is Popular Mechanics just-published (and very timely) fuel-economy test of two cars boasting 40 mpg EPA highway ratings: the Ford Focus SFE and the Hyundai Elantra. Ultimately, when you get past all the noise, it’s important to remember that “your mileage may vary” is a mantra for a reason.

Continue reading Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video]

Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video]

Let’s take a moment to praise the original Acura NSX, a previously unimaginable coupe from an equally unimaginable source that, as Lexus did with luxury, put every supercar maker on notice. Only the NSX went further than anything Lexus ever did; after all, there’s no clamor today for Lexus to make another car in the spirit of the LS 400.

Now, enthusiasts and NSX owners wait, hoping that the 2015 Acura NSX channels everything that made its (by then) 25-year-old ancestor so great.

And that’s why Honda has compiled more than seven minutes of NSX video eye candy, with special attention paid to the Le Mans car and the NSX-Rs. You’ll find it after the jump.

Continue reading Honda explores NSX’s past with an eye toward the future

Honda explores NSX’s past with an eye toward the future

The beige blurs in the still above are sheep, and they’re apparently very excited about something in that little blue car. Supposedly, a farmer in the Caucasus was just trying to get through a lane, and this, dubbed the “sheep cyclone,” is what developed.

Follow the jump for the video. If you put on headphones and listen closely, you might be able to hear the car whispering “Baa Ram Ewe.” Or whatever that would be in Russian.

Continue reading Watch the “sheep cyclone” encircle a car

Watch the “sheep cyclone” encircle a car

We’ve gotten various peeks at the Mercedes-Benz A-Class for a few months now, from the patent drawings to spy shots to QR-coded teasers. Then, of all things in all places, a cyclist with a handlebar-mounted camera gets a full-on shot of the real deal while riding in Lanzarote, Spain for what we assume is a photo or video shoot.

If you liked the look of the patent drawings, then you’ll be happy with the glimpse here. It even looks close enough to the Concept A for us to give Mercedes props for truth-in-concept-car designing. There’s debate as to whether this is the AMG A-Class, but regardless, the final version will be shown at next month’s Geneva Motor Show. Until then, watch the video after the jump.

Continue reading Production Mercedes-Benz A-Class spotted undisguised

Production Mercedes-Benz A-Class spotted undisguised

Based on the can’t-make-enough status of the Hyundai Elantra, the public hasn’t gotten tired of Hyundai’s “fluidic sculpture” design theme. Based on this commercial for the Hyundai i30, we admit that we haven’t either. The five-door sold in Europe and based on the Kia Cee’d platform shows us what we can generally expect from the upcoming Elantra Touring replacement.

The last Elantra wagon didn’t get big play here three years ago, but neither the Elantra nor Hyundai were in the position they’re in now. In Europe, the i30 five-door will get a choice of four engines and three transmissions, but we shouldn’t expect to be so spoiled for choice. Follow the jump to see the video.

Continue reading Hyundai i30 commercial gives good look at coming Elantra five-door

Hyundai i30 commercial gives good look at coming Elantra five-door

There are very few things that get the unanimous approval of everyone here at Autoblog. One of them is Icon 4×4, which makes impossibly expensive yet worth-every-penny reimaginings of history’s best off-roaders. For this year’s SEMA Show, Icon debuted something new that had nothing to do with off-roading, yet still had our whole team salivating.

Christened a “Derelict” by Icon founder and designer Jonathon Ward, this 1952 Chevy Coupe looks like an abused artifact from a time not worth remembering. Knowing Icon like we do, however, it’s anything but. The Derelict is fitted with a 6.2-liter V8 from General Motors producing 430 horsepower and an interior upholstered in gorgeous vintage briefcase leather, but the exterior is as original and rusty as it was when Icon found it. What we didn’t know at SEMA is that the ‘52 Chevy isn’t the first Derelict that Icon produced.

Our friends at eGarage have produced an excellent video about how the two Derelicts came to be, including how Jonathon Ward and his company made them. Spoiler alert: It wasn’t as easy as dropping a new engine into an old car and redoing the leather. The Derelicts were meant to be high-performance yet reliable daily drivers, which requires more thought and engineering than we ever imagined.

Follow the jump to be one of the first to watch this latest video from eGarage.

Continue reading Jonathon Ward talks about his Icon Derelicts in latest eGarage video

Jonathon Ward talks about his Icon Derelicts in latest eGarage video

There’s something inexplicably mesmerizing about watching a factory in action. Seeing the innumerable complex mechanisms mesh in perfect harmony to create the products we know and love is part of what makes shows like National Geographic’s Ultimate Factories so interesting. Now the program is headed to Dearborn for a look at how the Ford F-150 Ecoboost and F-150 SVT Raptor come together on the line in crystal-clear HD video. The show will also spend time with both trucks out on the company’s proving grounds, which means there’s a good chance we’ll see the Raptor bashing over various obstacles.

Consider us excited. Last year, the Ford plant in Dearborn produced 344,446 vehicles, making it the third most productive plant in North America behind the Nissan facility in Aguascalientes, Mexico and the Volkswagen plant in Puebla, Mexico.

The show will air on Saturday, February 4 at 8 p.m. Eastern on the National Geographic Channel, but you can get a glimpse of what to expect in the video after the jump.

Continue reading Watch an SVT Raptor be built on Ultimate Factories this weekend [w/video]

Watch an SVT Raptor be built on Ultimate Factories this weekend [w/video]

Ducati has announced that it will be back at the Pikes Peak International Hill Climb in July. The company will once again partner with the Spider Grips team using Multistrada 1200 machines. The Multistrada is the same bike that propelled Ducati to first and third place last year. Privateer Carlin Dunne took home a slew of titles when he conquered the mountain in 11:11.32, setting a new record for motorcycles in the process. He’ll be back this year alongside Greg Tracy, a six-time Pikes Peak winner. In 2010, Tracy took the top win on the mountain astride a Multistrada of his own.

To celebrate the brand’s return, Ducati is inviting fans and owners to join the team in Colorado in July for a gathering that should include plenty of riding along some of the state’s more impressive scenery before attending the race. Sounds like a very good time to us. Head over to the Ducati site for more information.

July is still a long way off, so Ducati has been kind enough to show off a short recap film of the brand’s 2011 season. Hit the jump to check out the clip as well as the full press release.

Continue reading Ducati heading back to Pikes Peak International Hill Climb for 2012 [w/video]

Ducati heading back to Pikes Peak International Hill Climb for 2012 [w/video]

Few things can stand between a Ferrari and the finish line. Not rain, not sleet and certainly not snow. So while the latter fell in prodigious quantities on Maranello, where Ferrari was planning to unveil its latest F1 challenger yesterday, that didn’t stop the Scuderia from showing it off to the world, through the magic of this newfangled invention they’re calling the “internet”.

The F2012 you see here is the fifty-eighth F1 car built by Ferrari, comprising a chassis and powertrain developed and produced entirely in-house: a rarity among F1 teams, particularly in these past few years since major manufacturers like Honda, Toyota and BMW withdrew from the sport.

The most prominent change to the car’s form over the F150˚ Italia it replaces is the rather aesthetically challenged but aerodynamically-optimized stepped nose, which (like the one on the Caterham CT01 and expected to follow on several more) conforms to revised FIA regulations while allowing sufficient air to pass underneath the nosecone to allow the underbody aerodynamics to do their thing. The rear section is also more tapered, leading to the rear wing with the Drag Reduction System that returns from last season.

That’s all well and good, of course, but what really matters is how the F2012 is going to stack up against the competition – particularly from the returning champions at Red Bull and longtime rivals at McLaren. Fernando Alonso and Felipe Massa will wring out all the F2012 it has to offer, but only time will tell if they’ll be able to add another trophy to the cabinet in Maranello. In the meantime you can check out their new ride in the high-res image gallery above and follow the jump for the full press release, technical details and video footage.

Continue reading Ferrari unveils new step-nosed F2012… snow be damned [w/video]

Ferrari unveils new step-nosed F2012… snow be damned [w/video]

In crafting its Super Bowl strategy, BMW cribbed a page from the Suzuki playbook. (Have we ever been able to say that before?) The Bavarian brand will be airing two regional commercials on Sunday, one in New York and the other in the Los Angeles area, both promoting the new 2012 3 Series.

The east coast ad promotes the Bimmer’s heated steering wheel, of all the mundane features. But the SoCal spot showing off BMW Connected Drive’s e-mail-reading ability is pretty darn funny, even if it is stereotypical mother-in-law humor. BMW has also created four additional commercials that it says will soon be appearing online on streaming sites like Hulu.

What’s most notable here is that in none of the clips do we actually see The Ultimate Driving Machine driving, though we do see kids, a dog and twin babies.

Click past the jump to see all the videos and read the press release.

Continue reading BMW entering Super Bowl fray with two spots for new 3 Series

BMW entering Super Bowl fray with two spots for new 3 Series

Motor Trend launched its new “Wide Open Throttle” news program on YouTube with a bombshell: “Cadillac Puts Hold on ATS Coupe.” While it certainly gave us reason to click play, there’s just one problem. The report – claiming that not just the coupe, but multiple ATS variants have been delayed or cancelled – may not be accurate.

Cadillac spokesman David Caldwell gave us the usual manufacturer disclaimer about not commenting on future product, but he did tell us, “There has been no recent radical shift in strategy” for the ATS. Reading between the lines, that either means an ATS coupe hasn’t gotten past the idea stage, or that GM is still working hard at bringing us a two-door version of Caddy’s BMW 3 Series fighter.

“On either end of the spectrum the reporting is inaccurate,” Caldwell said, referring to those who have opined that Cadillac will launch several variants of the ATS sedan that comes to market later this year, including a coupe, a convertible, a wagon, and a shooting brake.

“We do plan to do variants,” Caldwell told us. “We haven’t yet called our shot of how we’re going to execute that.”

So what do we make of all this? We’re pretty sure that we’ll still see an ATS-V sedan, and perhaps that could be it for ATS models if the standard sedan is not well received. If sales take off, however, don’t be surprised if Cadillac does move forward with at least one new bodystyle.

Click past the jump to watch the premiere episode of “Wide Open Throttle.”

Continue reading Cadillac denies ATS Coupe development halted [w/video]

Cadillac denies ATS Coupe development halted [w/video]

If we had to pick a Super Bowl advertising shtick that we’re most susceptible to, it might just be dogs. Especially if they are driving cars.

But this is one ad campaign you won’t actually see during the Super Bowl. Subaru will be holding its second annual Subaru Game Day Dog Walk instead, wherein owners pledge on Facebook to, well, walk their dogs. While we don’t really want to think about what would happen if they didn’t, Subaru sees value in appealing to animal lovers. Some 70 percent of Subaru drivers are pet owners, according to the company.

Subaru has also launched two social networking app as part of its marketing effort: Dogbook for Facebook and MapMyDOGWALK.

Do we even need mention that this is a brand that shares a nickname with a TV cartoon dog?

All four commercials and the press release are after the jump.

Continue reading Subaru eschews Super Bowl for doggy ads

Subaru eschews Super Bowl for doggy ads

Chevrolet continues its onslaught of Super Bowl ads released before this Sunday’s big game, clearly hoping that volume plays in its favor when the points are tallied by marketing analysts on Monday.

Today’s commercial, entitled “2012,” stars the Chevrolet Silverado in a post-apocalyptic world. In this ad, Chevy reminds us of its oft-repeated statistic that its trucks are the longest lasting, most dependable trucks on the road, and it does so by imagining that the Mayans were right and that 2012 is our last year on Earth.

It’s a well-done spot with lots of fun things to focus on – we’re even amused by the soundtrack, which isn’t what we’d immediately expect to hear as the backing music following life after an Extinction Level Event.

Follow the jump to view the end of the world through Chevy’s eyes.

Continue reading Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad

Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad

Riding shotgun in a two-seater race car at speed is a lot of fun – trust us on this – but this video is headache inducing. And scary. Seems like the pit crew on hand at Yas Marina in Abu Dhabi was so concerned with starting the camera and setting its white balance that they didn’t bother checking to see whether the passenger’s safety harness was tight enough. And it clearly wasn’t.

You’ll notice in the screenshot above that the passenger’s helmet appears to be striking the bulkhead in front of her, which is definitely not supposed to happen. Indeed, she gets thrown around something fierce as the two-seater F1 car corners and brakes. So let this serve as a lesson to those of you who might embark on your first hot lap on a race track: Tighten up those belts until they are truly snug.

Click past the jump to watch the video in its entirety.

Continue reading This is what riding in an F1 car is like with loose seatbelts and no HANS Device

This is what riding in an F1 car is like with loose seatbelts and no HANS Device

Ferrari has had its share of drivers who knew their way around a snowy rally course. Gilles Villeneuve, for example, was famous for the drifting techniques he picked up racing snowmobiles in his native Quebec. And Kimi Raikkonen, for another, left the Scuderia for the World Rally Championship where he exercised his Finnish roots. Thing is, both of these top drivers were gone from the Ferrari roster long before the company introduced the FF as its first all-wheel-drive car.

That’s where Markku Alen comes in. The former World Rally Champion took the FF up to the Arjeplog track in the north of his native Sweden, just an hour’s drive south of the Arctic Circle, to stretch it out in the snow. Fortunately, he also brought a film crew along. While Ferrari’s shot footage of the FF playing in the snow before, none of it came out quite as majestic as this clip. Follow the jump to check it out.

Continue reading Watch as a Ferrari FF goes rallying in the snow

Watch as a Ferrari FF goes rallying in the snow

Our sister site Translogic follows up on its Consumer Electronics Show coverage with a new episode this week. This one is a smorgasbord of automotive tech, including a spin on the Solowheel, a mobility device that’s sort of like half a Segway.

The Translogic crew also talks to the chief technology officer at Panasonic, who draws some interesting comparisons between electric cars and refrigerators. Audi shows off a new gesture-based, heads-up display. Kia announces a new version of its UVO telematics system and shows it off in some concepts.

Click past the jump to watch the whole episode.

Continue reading Translogic finishes CES by going solo

Translogic finishes CES by going solo

After the culture clash between the Americans at Chrysler and the Germans at Daimler during the bad old DCX days, there has been concern that the latest European occupation of Auburn Hills could lead to similar friction. Granted, Fiat is not Mercedes-Benz, but Italian sensibilities can be quite dissimilar from those of most Detroiters.

So count us doubly impressed to happen upon this video, featuring an Alfa Romeo Giulietta “playing hockey.” Never mind that it was Alfa’s U.K. group that put together this amusing video to highlight the Giulietta’s All Weather traction mode. We’d like to think that somebody from Hockeytown weighed in with some encouragement for the idea.

In fact, now that we think about it, maybe this whole hockey-playing-car thing could be the next extension of Chrysler’s “Imported from Detroit” campaign. The new Dodge Dart is all Giulietta underneath, and the Chrysler 300 SRT8 would make one heck of a goon…

Click past the jump to see the Alfa on ice.

Continue reading Watch this Alfa Romeo Giulietta play ice hockey

Watch this Alfa Romeo Giulietta play ice hockey

Just when you thought you’d seen all the Super Bowl ads there were to see, Chevrolet is jumping in with a whole new spot for the Volt. The General Motors plug-in hybrid has been struggling to make sales headway for a number of reasons, including a now-closed government investigation into the vehicle’s safety. With negative press at its peak in January, Volt sales took a nosedive last month – GM managed to move a paltry 603 units. With some Chevy dealers refusing their allocations, the automaker is understandably keen to put the spurs to Volt sales. This Super Bowl ad features a host of very curious aliens attempting to comprehend the science behind the propulsion system in the Chevrolet Volt.

It would seem GM believes buyers are being scared off from the Volt because they simply don’t understand the mechanicals in the plug-in hybrid. If that’s the case, this new commercial should help clear up any mysteries surrounding the vehicle. Hit the jump to see E.T. in action for yourself.

Continue reading Chevy turns to aliens to pitch Volt in Super Bowl ad

Chevy turns to aliens to pitch Volt in Super Bowl ad

Kia has been spending big on Super Bowl advertising for a few years now, but its commercials have been hit or miss. Its ad for the big game in 2010 entitled “Joyride” was a hit for bringing toys from our childhood to life behind the wheel of a Sorento, but last year’s “One Epic Ride” was a definite miss. Kia’s ad for this year’s Super Bowl, called “A Dream Car. For Real Life,” will likely be a hit.

The premise is simple: A fairy who visits bedsides with magic dust that guarantees good dreams accidentally trips over a slipper and spills his whole bucket of sprinkles on an unsuspecting, demographically targeted and non-threateningly handsome 30-something man. The resulting indulgent dream stars Victoria’s Secret model Adriana Lima, 80’s hair band Mötley Crüe (looking a little worse for wear, we might add) and UFC fighter Chuck Liddell. There’s also a school bus-sized sub sandwich being cut in half by lumberjacks and a roaring crowd of thousands of bikini-wearing beauties.

In the midst of all this REM-induced revelry is the Kia Optima, because what other car would your subconscious pick to impress Ms. Lima?

Kia has also published a five-hour-long video of Adriana Lima waving a checkered flag in slow motion on YouTube, because hey, if you’ve got her on set for the day, why not? Follow the jump to watch them both.

Continue reading Kia debuts Adriana Lima-infused Super Bowl ad

Kia debuts Adriana Lima-infused Super Bowl ad

Sport, Compact, Light? Two Out of Three Ain’t Bad

Sportlich, Leicht, Kompakt. If your German is as spotty as ours, that stands for ” Sporty, Light, Compact,” and it’s telling that those are the three letters used by Mercedes-Benz as an adopted moniker for the small hardtop/convertible coupe that it released all the way back in 1996. Thing is, it never really stood out as any of those things: Sporty, but certainly not powerful. Light, but, at a hair over 3,000 pounds, far from featherweight. Compact? Sure, a 94-inch wheelbase sounds about right, but the car has gotten bigger with every successive generation and has never seemed small behind the wheel the same way as, say, a Mazda MX-5 Miata.

If the Mercedes-Benz SLK350 isn’t a quick and nimble little sports car, what is it? It’s been a sales success for the most part, peaking in 2005 with 11,278 units sold in the United States, though those numbers have fallen in recent years. And it’s also been labeled time and time again as a so-called “chick car.” Not that there’s anything wrong with that, of course, but those two words are a veritable death knell to the heads and hearts of driving enthusiasts the world over (though curiously the Miata has largely earned an exemption).

With keys to the latest 2012 SLK350 in hand, we pondered this latest compact roadster from Mercedes-Benz with a critical eye. Has the SLK grown into a proper sporting mount, or does it still wear the dreaded chick-car stereotype? As it turns out, the answer is a little bit of both.

Continue reading 2012 Mercedes-Benz SLK350 [w/video]

2012 Mercedes-Benz SLK350 [w/video]