The overhaul of ‘ marketing battle plan isn’t finished. The Wall Street Journal reports that Joel Ewanick, GM’s global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it’s just got too expensive and that variety is called for. Thirty-second spots for next year’s big game are projected to cost $3.8 million.
The development comes quickly after GM decided to citing a lack of effectiveness (), and comes during a year of realignment efforts throughout the company: a began earlier this year and , a brand for and set up shop in Detroit, and personnel .
The General’s global ad spend in 2011 was $4.7 billion, and word is that GM doesn’t plan on spending less, it only wishes to spend better – Ewanick says the changes made so far will net the company $2 billion in savings over the next five years. It’s clear he’s looking to unlock more efficiencies; observers say that GM is also trying to improve its ad performance overseas and find better ways to reach demographics that have migrated in all directions and to all media.
Frenemies and General Motors have taken to cyberspace for a little verbal sparing, trading snarky shots this week over which company is more likeable on Facebook.
GM set itself up Tuesday after news broke that the carmaker decided on Facebook advertising the same week the social media juggernaut prepares for its initial public offering expected to raise $100 billion dollars.
Ford used the opportunity to its crosstown rival, tweeting: “It’s all about the execution. Our Facebook ads are effective when strategically combined with engaging content & innovation.”
GM couldn’t leave that alone, going onto its , “Just wanted to let our millions of Facebook fans know, we’re still here, and we ‘like’ you back!”
Both carmakers will continue to use Facebook, where both have millions of followers of their brands and vehicles. And, really, they are both right.
Ford has done an extremely good job incorporating Facebook into its marketing strategy. When it came time to launch the new , it did it through Facebook reaching millions of people.
GM has determined its money will be better spent in other areas. A recent Associated Press-CNBC poll showing more than half of all Facebook users never click on sponsored ads and only 12 percent said they felt comfortable to buy anything over Facebook. Google, The Wall Street Journal , is much more effective.
Jeremy Clarkson did an 11-minute interview with a South African radio station that has a name to match its geographic location. Clarkson discussed what it took to make the Top Gear segment that had them circuit on a race weekend, the coming Ron Howard movie Rush about the 1976 F1 battle between Niki Lauda and James Hunt and Top Gear Festival 2012 “with an array of cars that has never been seen anywhere.”
But what has caught everyone’s attention – everyone except for the radio interviewer, that is – was Clarkson saying that the festival would be “about the only time” he, Hammond and May would work together in 2012 because “there’s no Top Gear this year.” There’s below, the bombshell at about 8:10. Since it’s all a bit confusing, Mr. Clarkson himself has set the record straight via , confirming that Top Gear will return in January of 2013, though there will be a Christmas special some time before that.
The reason petrolheads will be missing out on their BBC fix? Simon Cowell, apparently. “Sunday nights will be full of fat people singing,” said Clarkson. “Top Gear is a medium size van. Cowell is a juggernaut. When he has finished his singing competition, our new series will start.”
April was a busy month for the , with over 2,500 miles added to the odometer and a heaping helping of people and things passing through its doors. When I picked up the Countryman, I was impressed by the fact that were neatly stowed behind the front seats. However, the biggest of models didn’t fare so well when the rear seats were occupied.
On a shopping day with the kids, a relatively small amount of goods proved to be far too much for the Countryman’s diminutive trunk. As a result, I had no choice but to disperse boxes at the feet of my wife and kids, which was a decidedly unpopular move (don’t let the smiles fool you). The kids didn’t love the lack of roominess, but I can assure you that my 2,500 miles were mostly enjoyable.
I got a huge kick out of the Countryman’s spirited handling, even though I didn’t find our long-termer to have the same go-kart-like demeanor of its smaller siblings. The good news, however, was that I was able to average 26 miles per gallon during my month with the Mini, with a high of 30 mpg and a very entertaining low of just over 20 mpg. But don’t blame the Countryman for that 20 mpg number – that tank of gas was all about exploring the performance limits of our smallest long-term loaner. And even so, my own average fuel economy is higher than the dismal numbers that Editor Ewing brought up in .
One thing I didn’t like about the Countryman was a sometimes jarring ride, which we’ve attributed, in part, to the dreaded run-flat tires. The throttle was also a bit odd, as the first few degrees of pedal travel felt a bit dead. It took a few days to get used to it, and it helps to always drive in Sport mode.
The Countryman did require a non-scheduled trip to the dealership during its month in my hands. After just a few days with the car, I noticed that the fan kicked on at full blast every time I turned on the car. I didn’t think much of it at first, until I came back outside one day and discovered that the fan was still on after about 10 minutes of the vehicle being turned off. The ‘check engine’ light illuminated the very next day, so off to Motor City Mini we went. As it turned out, the engine’s thermometer was on the fritz, and the dealer replaced the part under warranty. That one issue aside, we’ve enjoyed nearly 15,000 miles of carefree Mini motoring.
Our Mini will spend the month of May shuffling between a number of staffers, with a few road trips planned as warmer weather starts to grace southeast Michigan. Stay tuned to see how the Countryman fares.
Keep your eyes locked on the official for the majority of our updates, as well as the official Autoblog Twitter account (, look for the hashtag).
The Chicago Sun Times reports food truck operators in Chicago have met with a police crackdown. Some operators report officers lying in wait for the mobile food services to show up, threatening a variety of citations before the trucks even open their doors. How is that possible? The miracle of the Internet. Operators routinely announce their location or route for the day on social networking tools like Twitter or Facebook. While the Chicago Police Department hasn’t said whether or not officers are mining the web for locations, it seems likely.
Food trucks have emerged as a popular way to grab a quick lunch bite in Chicago over the past year, though owners face charges from parking in loading zones to operating too close to an existing restaurant. A group of operators recently met with city officials in an attempt to establish new ordinances governing the trucks’ legal operation. During the meeting, the city asked for a list of the most popular food truck spots, and it wasn’t long before the police were waiting for them when business time rolled around.
More details are filtering in about at the Technical Center battery research lab in Warren, Michigan.
First, the number of people injured has climbed to five, with one taken to the hospital and four treated at the scene. The local deputy fire chief said none of the injuries were life-threatening. The fire department also told the local mayor that it was fumes from hydrogen sulfide that caused the explosion, but GM declined to comment on that aspect. We learned yesterday that a battery under “extreme testing” caused the explosion.
According to The Detroit News‘ David Shepardson on , “Chemical gases from the battery cells were released and ignited in the enclosed chamber. The battery itself was intact” , “All areas of the Alternative Energy Center except for the battery lab and adjacent offices will operate normally on Thursday.”
Unnamed sources have told the media that it was a prototype battery pack made by A123 that caused the fire. Fox News that pack was being tested for use in the Chevy Spark EV and other all-electric vehicles. Batteries made by A123 were recently involved in in the .
Protesters in Bahrain continue to push for democratic reforms in the country, and police have stepped up a brutal crackdown ahead of the upcoming Formula One Bahrain Grand Prix. Last year, unrest forced F1 to cancel the race, but Bernie Ecclestone, president and CEO of the series, has said that won’t happen in 2012. Protestors have turned their ire against F1 organizers, saying the race belittles the strife and sacrifices of those working toward democracy. In an attempt to quell the demonstrations, plainclothes police have reportedly responded with violence. Crowds have faced tear gas and rubber bullets as well as live rounds. At least one protestor died in the fray.
The movement has rallied around the death. Twitter has played host to a campaign to cancel the race with the hashtags #BloodyF1 and #NoF1 gaining popularity. One video commentator said, “Do not tarnish the reputation of the respected auto sport with the blood of Bahrain victims.”
Bahrain is currently controlled by the Sunni Al-Khalifa dynasty.
This week, the racing yacht finished its run from Miami to New York City. Intended as a record attempt, skipper Giovanni Soldini because he didn’t feel it was reflective of the real speed Maserati is capable of. (The boat had to deal with several weather systems on its way up from Florida, which slowed it. Another attempt at a better time will be made in the future.)
With the boat spending a few days at Manhattan’s North Cove marina, just outside the World Financial Center, Maserati invited us down to take a look in person. Maserati, a 70-foot, carbon-fiber monohull, contested the 2008 Volvo Ocean Race under a different moniker. It was subsequently overhauled, had its weight distribution adjusted, and made 10 percent lighter, after which it was reintroduced in its current form, with Maserati as its primary sponsor.
It’s capable of traveling at an incredible 40 knots under sail (hence the 46 mph reference in the headline), and what’s striking about Maserati in person is that in addition to the hull itself, almost everything else on board is made of carbon fiber: the wheels at the helm, the mast, the grinders and winches, and so on. I pointed at and asked watch leader Brad Van Liew, “How much is that?”
“Around $80,000,” he answered. The whole boat apparently cost around $8,000,000. It’s the state of the art, and if you’re in Manhattan, you might still be able to check it out in person. It’s due to head out on another speed record attempt (destination: Cape Lizard, UK) in the coming days.
If you want to follow the ongoing exploits of VOR70 Maserati, bookmark for news, blogs, video, the crew’s Twitter feeds, and more.
It appears the right-wing wall against the is starting to crumble. Following months of beating on the Volt, Fox News aired a puff piece on earlier this week. Now we hear that for his son Neil as a birthday present. As our friend Chelsea Sexton , “Can’t wait to see what Fox News makes of that!”
In a sense, the Bush family should be among the first to buy one of GM’s plug-in hybrids, since the $7,500 federal tax credit that the car qualifies for was put into place during President George W. Bush’s second term. Since President Obama has also , that makes the Volt a vehicle that presidents from both major American parties can agree on.
When our friends at told us they’d be sending over a set of Bridgestone Blizzak WS-70 tires mounted on 17-inch Sport Edition alloy wheels for our , our minds were immediately filled with images of the little blue hatchback bounding along snowy roads with razor-sharp precision and confidence. Instead, editors Neff, Paukert and myself can literally count on one hand the number of times we actually had to drive the on snowy/slushy roads. So much for winter tire/all-wheel-drive snowy playtime.
To say that we’ve had an unusually mild winter here in the Midwest is truly an understatement (note: we are absolutely not complaining). In mid-March, we saw record-high temperatures in the mid-80s. As Neff said in , seriously, what the hell is going on?
So rather than wear down the tread on our Blizzaks even further, we took the over to Motor City Mini once again to have its stock Pirelli Cinturato 18-inch wheels and run-flat (boo!) tires put back on. Perfect timing, too, since the car was just about to roll over the 12,000-mile mark, meaning its first scheduled maintenance was due. The oil was changed, fluids were topped off and all of the other mechanical elements inspected, and thus, our Mini is now prepped and ready for spring and summer in The D. We of the run-flat tires combined with our optional sport suspension already, so we’ll spare you another round of grumbling. If there’s one thing we’ll miss about the winter tires, it’s the smoother – albeit, slightly louder – ride.
Our observed fuel economy numbers are falling short of what the EPA suggests.
With 12,000 miles now under our belts, the Countryman is plenty broken in. But after a quick math session with the car’s logbook, it seems our observed fuel economy numbers are falling short of what the EPA suggests. I’ll personally admit to driving the Mini more aggressively than most consumers likely will (hey, this thing is seriously fun to throw around), but even so, the fact that our observed fuel economy is only 24.9 miles per gallon is indeed questionable. The EPA rates the 2011 Cooper S Countryman All4 at 26/32 mpg city/highway and 28 mpg combined when fitted with the six-speed manual transmission, and our best recorded fuel economy is only a dismal 29.3 mpg. Either I’m not the only one with a heavy right foot or something is off here. We’ll definitely be keeping a close watch over this as time progresses.
In the next month, associate editor Chris Shunk will put the Countryman to use as a family hauler, so we’ll get a better idea of just how kid-and-cargo-friendly the four-passenger interior really is. Stay tuned.
Keep your eyes locked on the official for the majority of our updates, as well as the official Autoblog Twitter account (, look for the hashtag).
Our neighbors to the north do scandal a little differently. According to The National Post and The Globe and Mail, political candidate Danielle Smith and her tour bus has aroused some controversy thanks to a pair of ill-placed wheels on her campaign wheels. Smith is campaigning in the Alberta election as a member of the right-wing, liberterian Wildrose Party, and while her staffers initially approved the bus design, they didn’t notice any issue with the portrait’s placement early on. Then Twitter jumped in. It wasn’t long before the image of the bus was bouncing around the internet and collecting laughs.
Early this week, the campaign announced it would, in fact, change the design to reduce distraction as much as possible. The change likely won’t come cheap, however. A full-size wrap like the one on Smith’s tour bus can cost more than $10,000.
While Wildrose party leaders have hinted the dust up wouldn’t have occurred if the candidate had been male, independent evaluators have found the election to be gender-neutral so far.
has resurrected its Twitter campaign to put lucky fans behind the wheel of an for a day. The program generated a massive amount of attention last year, spurring the company to bring it back for Round Two. It all got started when Joanne McCoy tweeted using the hashtag #WantAnR8 in early 2011. with a brand-new mid-engined sports car for the day, and the company went on to share the love. So far, the hashtag has been used over 75,000 times since its inception, but that number is expected to skyrocket.
The new contest is available for entry until October 29. For 2012, Audi is splitting the campaign into four entry periods, with two winners from each period. That means there will be a total of eight winners this go around. Those who take the top prize will have the choice of either driving the R8 on a track at the company’s Audi Sportscar Experience in Sonoma, CA or have the car delivered to their house. Tough call.
Audi has released a new commercial to announce the return of the campaign. Click for a look see.
A Twitter user with the handle discovered something interesting at a dealer in Miami and thankfully shared pictures of this unusual Two window sticker. Remember, , and the upgraded Two trim normally starts at $19,900. With the options that dealer Al Hendrickson has added to the car, it should cost $20,839, but then someone at the dealer added a “Market Value Adjustment,” which comes in at an astonishing $6,995. Total cost for the “cheap” Prius at ? $27,834. We agree with what you just thought: that’s completely absurd.
Or is it? We called Al Hendrickson Toyota with some questions for the general manager – why so much? and are people still interested at this price? – but were asked to leave a message and have not yet heard back. But think about it. This is one of the most popular high-efficiency vehicles in the U.S. right now, , and Toyota is (both here and in Japan).
We admit that the market values this car, but does it do so enough to tack on an extra 33 percent? We doubt it – especially when you can get a regular or for around that much – but maybe someone down in Florida thinks so. Either way, Toyota representatives wouldn’t comment and we know that dealers are independent and . Still, $7,000 extra? C’mon, man.
have proven true. has officially signed Jeremy Lin to a global endorsement deal, and the New York Knicks point guard will serve as the new Volvo brand ambassador worldwide. Lin will also participate in the company’s marketing activities for the next two years. Lin, who holds a degree from Harvard, has risen to international stardom in only his second year in the NBA. Volvo says the athlete’s character, intelligence and perseverance all dovetail with the brand’s ethos. The Swedish automaker didn’t disclose the terms of the agreement.
According to Automotive News, Volvo aims to increase the company’s global sales to 800,000 units by 2020, with much of that increase aimed at the Chinese market. Last year, the company sold around 47,000 vehicles in China. Given Lin’s popularity in the People’s Republic, the point guard’s endorsement should be a boon for Volvo. He also has a staggering 664,000 Twitter followers, which jibes nicely with the automaker’s renewed focus on social media as a marketing tool. Click for the full press release.
In a lineup packed with new and/or freshly styled vehicles, Hyundai’s two larger crossovers, the and its all-but-forgotten three-row counterpart, the , still wear the automaker’s last-generation styling language. That will be addressed (in part, at least) at next month’s New York Auto Show when Hyundai unveils the 2013 Santa Fe.
To get people talking, Hyundai published of its new CUV this evening via its Twitter feed. Predictably, the 2013 Santa Fe gets sharper lines that are much more in keeping with the rest of the model lineup, and the new face .
Hyundai calls the crossover’s fresh styling language “Storm Edge,” saying it’s an evolution of the “Fluidic Sculpture” theme it’s been using the last few years.
Based on the the , which shows a very small window aft of the rear doors, it appears that the Santa Fe will, for the time being, continue to be a two-row crossover (its optional third row was canned after the 2009 model year) that’s designed to battle the likes of the , , and .
Whether Hyundai will also use the occasion to formally confirm the to replace the Veracruz remains to be seen. It’s clear the automaker knows that it’s .
Two months with our is enough for me to know that history will not look back kindly on this generation of VW’s long-running compact sedan. As has been covered, rather exhaustively I might add, the 2011 refresh of the Jetta brought with it a significant reduction in interior fit, finish and overall quality. Sadly, the more time you spend in the Jetta, the more its interior bits and pieces wear on your senses, as does the dour black color palette.
Perhaps the interior deficiencies of the 2011 Jetta wouldn’t be so noteworthy if hadn’t set such a heady precedent in past models, offering an upscale alternative to its competitors at a slightly higher price. As you’re likely aware, VW’s latest strategy puts its products on an equal footing with more mainstream brands while boasting a highly competitive price. Based on the brand’s , the plan is working to perfection.
We hate to harp on the point, but have to wonder if moving downmarket will have long-lasting repercussions with diehard VW fans.
Keep your eyes locked on the official for the majority of our updates, as well as the official Autoblog Twitter account (, look for the hashtag).
Ford is making it easier to access tablet devices in its cars, enabling users of iPad, Kindle, Nook and other tablets to control their devices with their voices instead of their hands.
The move is bound to set safety advocates atwitter, who argue there are already too many distractions behind the wheel. Just last month the issue again took front stage after the , who crashed her car into a tanker truck while texting. Ford, however, said the is out of concern for driver safety.
“Drivers are bringing these devices into the car already,” said Alan Hall, a spokesman for Ford. “We’re allowing them to access the content in a safer way.”
Ford to its voice-activated MyFord Touch entertainment system on Monday, with the tablet compatibility built in. The automaker has taken a big hit to its because of MyFord Touch, which consumers have complained is slow, unreliable and hard to use.
The upgrade to MyFord Touch and its underlying SYNC technology allows more devices to work with voice activation or through controls on the steering wheel, although most still won’t charge. Devices including the iPad, Kindle Fire, HP Touchpad, Nook Color and Sony Tablet S need more electricity than Ford’s outlets provide.
Ford hopes the iPad 3, set to be revealed today, will be compatible with the upgrade, Ostrowski said. He also said that Ford engineers will have to order iPad 3s like everyone else to find out.
has obtained a letter from Russel Clark, Director of Marketing for small cars, small utilities and performance cars, to dealers informing them that shipments of all produced to date are being held by General Motors for a “quality assessment.”
There is no explanation as to what’s causing the hold or its duration, though the letter does say it “may last a few more weeks.” has Chevrolet spokesman Monte Doran on record saying, “We may have found a potential issue that we want to resolve.” If you think you know what the issue is, let us know in the comments or send us a tip.
Being one of the Bowtie brand’s halo cars, the Camaro ZL1 can hardly afford a hiccup in its roll out. Though with a 580-horsepower6.2-liter V8 underhood and sub-$55k starting price, we’re certain that a few weeks wait won’t change the number of people in line to buy one.
I regret to inform you that despite what the image above indicates, Autoblog’s will again be passing hands without having been thoroughly tested in the type of inclement weather for which it’s been prepared. While we thought there was no way it would escape a February in Cleveland without slogging through weeks of snowfall, our Countryman’s Bridgestone Blizzak WS-70 winter tires only met the cold stuff once, and then for only a day or two before everything melted. As I write this monthly recap on Leap Day, February 29, the temperature outside is 60 degrees and the sunshine is reflecting off my computer screen and into my eyes. What the hell is going on?
Keep your eyes locked on the official for the majority of our updates, as well as the official Autoblog Twitter account (, look for the hashtag).
Over on , we recently had a discussion over whether or not it was fair for the cinematic version of for the . Turns out, we’re not the only ones who question the logic here – the Lorax speaks for the trees, not Skyactiv CUVs, right? Seemingly of like minds, an organization called Rethinking The Automobile is to “Protect The Lorax” by pulling the “offensive” ads.
Rethinking the Automobile is a project of OpenPlans and their petition reads, in part:
in these advertisements Mazda and Universal claim that a new automobile is “Certified Truffula Tree Friendly” and imply an endorsement of their product by the cherished title character of “The Lorax.” By airing these advertisements, Mazda and Universal have shamelessly turned a character who has inspired millions of children to care about their environment into a car salesman. Cars–even ones that pollute a little less–are neither kid-friendly nor good for the environment.
This movie Lorax’s message, Rethinking The Automobile says, runs counter to “the spirit and message of Dr. Seuss’ acclaimed book” and is nothing more than “crass commercialization.”
The whole thing is blowing up on Twitter, too, thanks to the hashtag and a creature for speaks for the petition, the Zozo. The Zozo is also into “smart transportation solutions including walking, biking, and transit so that kids can grow up in a world with safe, healthy, livable, walkable communities. Zozo works with kids to fix the harm that automobile traffic does to our world.”
It isn’t immediately clear how many people Rethinking The Automobile represents – a check of its website reveals that the organization was started by a self-described serial entrepreneur, Mark Gorton, who is an advocate for “livable streets.”
One thing is clear, however – the CX-5 might be one of the most fuel-efficient crossovers on the market and it may be winning friends among reviewers, but clearly not everyone is pleased… at least with Mazda’s marketing efforts. Click to watch the commercial in question.
The overhaul of ‘ marketing battle plan isn’t finished. The Wall Street Journal reports that Joel Ewanick, GM’s global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it’s just got too expensive and that variety is called for. Thirty-second spots for next year’s big game are projected to cost $3.8 million.
