Report: GM says Facebook ads not effective, pulls campaign ahead of IPO

Facebook

The Internets are buzzing over the upcoming initial public offering of Facebook, but General Motors doesn’t seem all that impressed. The Huffington Post reports that The General has pulled its Facebook ad campaigns just days before the social media site is scheduled to officially hit the stock market.

The pricey ad buy reportedly wasn’t paying sufficient dividends for GM, which spends billions of dollars on advertising every year. GM Spokesperson Pat Morrissey confirmed that Facebook was being reassessed, but added that the automaker routinely reviews where it is spending its ad dollars. Morrissey then added that GM is looking for effectiveness when it doles out marketing cash, which doesn’t bode well for Facebook’s ability to draw clicks.

If GM’s decision sounds at all irrational, the statistics seem to show that Facebook isn’t exactly an ad-click magnet. A recent CNBC poll showed that 50 percent of all Facebook users never click on any ads, and only 12 percent of those polled feel comfortable purchasing anything through Facebook. Google appears to be more effective at attracting clicks, as The Wall Street Journal cites a click-rate that is seven times that of Facebook.

Regardless of GM’s decision to break up with Facebook, we’re guessing that the news probably won’t drown out much of the anticipation for the IPO. After all, it isn’t every day that an Internet site with 900 million mostly addicted users goes public.

GM says Facebook ads not effective, pulls campaign ahead of IPO

    



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    Report: Lamborghini eyes low weight, Audi-sourced twin-turbo V8 for production Urus

    Lamborghini Urus Concept

    Long before Lamborghini unveiled the Urus concept for its new SUV at the Beijing Motor Show last month, we got two chances to preview the show truck: once at the factory in Italy and once at a private preview in New York. The Italian automaker’s development chief Maurizio Reggiani wasn’t prepared to talk about powertrain options at the time, but in speaking with Automotive News, he’s now given us a hint of what to expect should the Volkswagen Group board give the project the green light.

    As expected, the Urus would have to be based on the same platform that is slated to underpin the next Volkswagen Touareg, Audi Q7, Porsche Cayenne and Bentley EXP 9 F (if similarly approved) in order to make good business sense. Unfortunately, that new PL73 architecture is made principally of steel, a material that Lamborghini has been getting away from in favor of new types of carbon fiber construction. In order to keep weight down – Lambo is targeting 4,400 lbs for the Urus, significantly less than its potential competitors – it would need to make other components out of carbon to compensate.

    That covers the mass side of the power-to-weight ratio that is integral to any performance vehicle. As for the power, Reggiani says the company has yet to make a final decision. The last time Lamborghini made an SUV – the legendary LM002 “Rambo Lambo” – it was powered by the same high-revving V12 as the Countach, lending to speculation that the Urus could incorporate the new V12 from the Aventador or the V10 from the Gallardo. Reggiani, however, indicates that the new twin-turbo V8 powering the latest Audi RS models and the Bentley Continental is a more likely choice, given that it would help keep weight down and provide more low-end torque than the naturally-aspired 10 or 12-pots the Raging Bull marque currently produces for its sports cars.

    Lamborghini eyes low weight, Audi-sourced twin-turbo V8 for production Urus

        



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      Official: Maserati upgrades GranTurismo racer for 2012 Trofeo MC World Series

      2012 Maserati GranTurismo MC Trofeo

      Spec racing series are emerging as an indispensable way for exotic automakers to show what their vehicles can do without the constraints of road regulations, and for their top customers to race wheel-to-wheel on some of the most famous racing circuits in the world behind the wheel of top machinery. Ferrari has the Challenge series, Lamborghini the Blancpain Super Trofeo, Porsche operates several iterations of the Carrera Cup around the world, and Maserati has the Trofeo World Series.

      Now entering its third year, the Trofeo is campaigned by a field of specially prepared versions of the GranTurismo coupe, which has been upgraded with several improvements for the season ahead. Maserati Corse has both optimized the aerodynamic setup and trimmed the car’s weight, resulting in an average lap time that proved two and a half seconds faster around the Vallelunga circuit outside Rome over last year’s car during winter testing.

      Whereas previous series have been held almost exclusively in Europe or in the Middle East, this year’s Trofeo World Series adds rounds at Infineon Raceway in Sonoma, California, and the Shanghai International Circuit that hosts the Chinese Grand Prix after the returning races at Jarama, Spain (next weekend), Portimao, Portugal (in early June), Imola, Italy (late June), and Paul Ricard, France (in July).

      Maserati Corse provides the full motorsport experience to gentlemen racers for €110,000 ($140K) for the full season or €70,000 ($90K) for just the European races, including use of the car. Teams owning and fielding their own cars pay €35,000 ($45K) or €25,000 ($32K), respectively. Scroll down for the full press release and check out the latest machinery in the high-res image gallery above.

      Continue reading Maserati upgrades GranTurismo racer for 2012 Trofeo MC World Series

      Maserati upgrades GranTurismo racer for 2012 Trofeo MC World Series

          



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        Report: Great Britain set to introduce laws making "drug driving" a criminal offense

        UK police car

        It’s taken three years but the Great Britain is finally ready to introduce laws to make driving while impaired by illegal and legal drugs against the law. While Britain’s Home Office waitied for approval of a mobile drug-testing unit – currently drug testing is done at the police station – ministers have been working on the details of the law to fall under the Crime, Communications and Court Bill.

        The drugalyzers are expected to be ready by the end of the year and will be able to detect up to 13 drugs from cocaine and crack to certain prescription medications in a driver’s saliva. An advisory panel is devising penalties for operators found to be impaired and considering the idea of differing penalties for different drugs various, but a one-year ban, jail time and a four-figure fine are looking like front runners.

        The run-of-show would be that if a policeman pulls you over and suspects impairment, he’ll test for alcohol first. If, in the policeman’s eyes, that doesn’t explain your horrid driving, he’ll test for drugs. If you fail the drug test you’ll be taken to the station and tested again on their fixed machine, to verify the findings. And if you decline to be tested at all, it’ll be considered the same as declining a breathalyzer.

        Great Britain set to introduce laws making “drug driving” a criminal offense

            



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          Report: Toyota, Honda top supplier survey with lower results, GM and Chrysler improve

          Toyota and Honda auto show signs overlapping

          Before financial Stargate opened in September of 2008 and transported us to an entirely new economic dimension, it was oh so common to read about domestic automakers hammering Tier One suppliers to lower their prices. Of course, suppliers are still asked to find efficiencies, but pre-2008, it seemed a point of honor to hold a supplier’s feet to the fire. No more: in the latest Working Relations Index survey of suppliers by Detroit firm Planning Perspectives Inc., General Motors and Chrysler rocketed up the charts to bring the bunch much closer together.

          Admittedly, the two companies are still in last place, with GM just ahead of Chrysler and Toyota and Honda still up top. But perspective and improvement is the issue here: in 2005, Toyota scored 415 and GM scored 114. In this year’s survey, Toyota scored 296 and Chrysler scored 248. It is the first time in the 12 years of the survey that the six automakers covered have been separated by less than 50 points. Chrysler’s jump was led by the efforts of the the late Dan Knott, whle GM’s improvement has been led by Bob Socia.

          And yes, this is also a matter of the perennial leaders, Toyota and Honda, suffering a dip: in 2010 Toyota scored 327 and Honda 309, two years later, Toyota has dropped 31 points. Every automaker, however, from top to bottom acknowledged that they still have work to do with supplier relations. The benefits of good feelings are that suppliers tend to present their newest tech to, and make better parts for, the automakers with whom they have the best relationships. Naturally, it has been found that the reverse is true as well.

          Nissan and Ford make up the middle two spots, where they’ve been for years. BMW, Mercedes-Benz, Volkswagen and Hyundai aren’t on the list yet; PPI feels it doesn’t have enough data on the Germans to yet to officially include them, and it doesn’t have enough data on Hyundai to rank it at all. If the data gathered on the Germans was included, though, they would sandwich the rest of the field: BMW and Mercedes at the top, Volkswagen at the bottom a point shy of Chrysler.

          Toyota, Honda top supplier survey with lower results, GM and Chrysler improve

              



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            Rumormill: Is Kia considering a diesel for the U.S.?

            Kia logo

            If we had a dollar for every time we read a headline that said, “[insert automaker here] considering a diesel for U.S. market,” we’d have a pretty sizable stack of Washingtons. So why, then, is this story of particular interest?

            After the website Efficient Automobile wrote about the possibility of Kia offering a diesel-powered Optima here in the United States, the automaker took things a step further, addressing this on its Facebook page. Kia’s North American public relations team asks its loyal followers, “Would you drive a diesel?” And from what we can tell after a quick scan of the comments, there yeses certainly seem to outweigh the nos.

            In Europe, the Optima is available with a 1.7-liter turbo-diesel four, good for 134 horsepower and 239 pound-feet of torque. The decidedly vague story from Efficient Automobile also states that the diesel Optima shares many of the visual upgrades that we have on the U.S.-spec Optima Hybrid, including a lowered ride height and special wheels.

            It’s worth mentioning that Kia’s North American PR Facebook account is largely geared towards the U.S. media, and we have yet to meet a single member of the automotive press who wouldn’t drive a diesel. But since Kia PR does not restrict its Facebook page, perhaps this is a small way for the automaker to gauge customer interest about the possibility of offering a diesel-powered car here in the United States. And to answer the question at hand, yes, Kia, we would.

            Is Kia considering a diesel for the U.S.?

                



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              Autoblog Podcast #282

              Carroll Shelby’s passing, BMW 3 Series Wagon, Porsche sub-Boxster/Pajun, Google car in public, BMW 2 Series
              autoblog podcast logo

              Episode #282 of the Autoblog Podcast is here, and this week, Chris, Dan and Zach chat about the passing of industry legend Carroll Shelby, the BMW 3 Series Wagon that’s coming soon, Porsche and its rumored small five-door, Pajun (along with plans for a baby Boxster), Google’s self-driving car getting the go-ahead to roam Nevada’s streets, and the coming BMW 2 Series. Your questions and comments power the end of the ‘cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We’ve embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!

              Autoblog Podcast #282:

              Topics:

              In the Autoblog Garage:
              2012 Chrylser 300 AWD
              2012 Honda Fit Sport
              2012 Volkswagen Tiguan

              Hosts: Dan Roth, Chris Shunk, Zach Bowman

              Runtime: 01:23:51

              Get the podcast
              [UStream] Listen live on Mondays at 10PM Eastern at UStream
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              [MP3] Download the MP3 directly

              Feedback
              Email: Podcast at Autoblog dot com

              Review the show in iTunes

              Continue reading Autoblog Podcast #282

              Autoblog Podcast #282

                  



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                Official: Former Ford chairman, CEO Red Poling dead at 86

                Red PolingThe Ford Motor Company and the automotive industry as a whole are mourning the loss today of Harold “Red” Poling, who passed away on May 12 in Pacific Grove, California, at the age of 86.

                A Michigan native, Poling was a navy veteran and a graduate of Monmouth College and Indiana University, where he received his MBA. He started working for Ford as an intern at the Rouge steel mill way back in 1950, rising up the corporate ladder over the years as a financial expert.

                In March of 1980, after running Ford’s North American and European operations, Poling was named president and CEO of the entire company, and ten years later was elected its chairman.

                An inductee to the Automotive Hall of Fame and an active member of his community, Poling lead Ford through lean times and into profitability, ushering an enormous quantity of vehicles into production over his many years of leadership. Scroll down for an official statement from his successor Bill Ford.

                Continue reading Former Ford chairman, CEO Red Poling dead at 86

                Former Ford chairman, CEO Red Poling dead at 86

                    



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                  Video: Hennessey Ford GT hits 212.9 mph in the standing half-mile

                  Hennessey Ford GT

                  Mark Heidaker’s Hennessey Ford GT is back to work snagging records. Sean Kennedy once again took to the wheel of the machine at the Houston Half Mile Shootout, and just as before, the duo didn’t disappoint. Kennedy was able to pilot the wicked GT to an astonishing 212.9 miles per hour in a mere half mile, successfully snagging the world record in the process. Not too shabby.

                  As you may recall, this same team walked away with the standing mile world record back in March. At that time, Kennedy shot the GT to 257.7 mph in the allotted distance. We have to wonder what these guys have up their sleeves for the next stunt. Click Scroll down to check out the understandably quick half mile video for yourself.

                  Continue reading Hennessey Ford GT hits 212.9 mph in the standing half-mile

                  Hennessey Ford GT hits 212.9 mph in the standing half-mile

                      



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                    Video: Lamborghini Gallardo driver shows how not to gun it at a light

                    b0d9c gallardocrash Video: Lamborghini Gallardo driver shows how <i>not</i> to gun it at a light

                    You are the driver of a yellow Lamborghini Gallardo, and you’ve been waiting at a traffic light for something like an entire minute. That glowing red orb of light has been the matador’s crimson cape to your bull, taunting you, holding you back, making you very, very angry. So crush the gas pedal a few times and let your V10 snort for all to hear – when the light turns green, everyone’s going to know you are not to be toyed with.

                    You get the green flag and drop the hammer… and all of a sudden you – and two motorists in the oncoming lane – wish you could take it all back and do it all over again. Softly this time. Have a look at the Lamborghini video below for a guide in how not to take off from a light. The action starts at 0:40.

                    Continue reading Lamborghini Gallardo driver shows how not to gun it at a light

                    Lamborghini Gallardo driver shows how not to gun it at a light

                        



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                      Report: Next Infiniti G to arrive in a year’s time

                      2014 infiniti g mule

                      The current Infiniti G has soldiered on since the 2009 model year with few updates, so it is about time for a design change. But how much longer do we have to wait? Inside Line reports that the new G will arrive next spring with a new design, fresh engines and a possible hybrid variant.

                      Nissan VP Andy Palmer reportedly let loose the G’s tight time line, while providing room for us to speculate what engineering changes could come with the redesign. The high-ranking executive told IL that the partnership between Nissan and Mercedes-Benz is progressing as planned, and we know that a four-cylinder engine is among the early collaborative endeavors. In fact, just last week Autocar reported that the next G will feature diesel and four-cylinder engines with Mercedes DNA.

                      Such a powerplant could replace the 2.5-liter V6 under the hood of the G25, and turbocharging could be on order as well. Palmer added that a turbocharged six could also be in the cards, noting that there is a business case for blown sixes that deliver V8 power with V6 fuel economy. Given that the entry Infiniti sedan doesn’t currently feature a V8 option, we’re all for more G-power for 2014.

                      The last interesting tidbit is the possibility of a G hybrid model. The addition of a battery-assisted G makes sense given that the automaker already features a hybrid option in its M sedan, and using the powertrain in more applications helps lower development costs.

                      Next Infiniti G to arrive in a year’s time

                          



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                        Vilner takes on the BMW F800R [w/video]

                        Vilner Predator

                        Vilner has taken the time to give the BMW F800R a once over to create the Predator. Built for a wealthy Russian businessman, the machine received a complete aesthetic redesign with plenty of components hewn from carbon fiber.

                        What isn’t stitched from composite is coated in chrome, and the company’s engineers set about shortening the bike by almost 10 inches. Vilner also ditched the dual saddle for a single seat variant and remade the headlight array. Red LEDs have replaced the standard bulbs, and a set of repurposed BMW Z4 turning indicators are now part of the action.

                        The Predator remains largely unchanged mechanically, though Vilner threw in a new, hand-built exhaust system. That means this machine still yields around 87 horsepower from its 800cc engine. Scroll down to check out the quick press release as well as a video of the bike.

                        Continue reading Vilner takes on the BMW F800R [w/video]

                        Vilner takes on the BMW F800R [w/video]

                            



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                          Video: Mission Motors Mission-R electric motorcycle checks in to Jay Leno’s Garage

                          Mission Motors Mission-R at Jay Leno's Garage

                          The crew from Mission Motors took the time to stop by Jay Leno’s Garage to give the comedian a peek at the Mission-R electric motorcycle. The machine uses 14-kWh lithium-ion batteries paired with a 120-kilowatt motor, which means there’s around 161 horsepower on hand. Mission says the combination can get rider and machine to 60 miles per hour in around three seconds while scooting to a top speed of 160 mph. Not too shabby. The whole package weighs in at around 550 pounds and gives riders a range of 80-100 miles depending on how frisky they are with the throttle.

                          Mission says the company wanted to pursue a race bike because of the challenges the platform presents. Namely, the machine has to serve up impressive performance while remaining fairly lightweight, meaning there’s little space for massive battery packs. Leno is no stranger to electric bikes or motorcycles. The guy has a stable of two-wheel machines, both internal-combustion and EV. Scroll down to check out the video for yourself.

                          Continue reading Mission Motors Mission-R electric motorcycle checks in to Jay Leno’s Garage

                          Mission Motors Mission-R electric motorcycle checks in to Jay Leno’s Garage

                              



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                            Motorsports: Patrick Dempsey makes ALMS debut at Laguna Seca

                            Dempsey Racing Lola B12/87

                            Actor Patrick Dempsey is no stranger to racing. After his wife sent him to a three-day Skip Barber driving school, the actor fell in love with road racing has gone on to compete in Grand-Am for the last several years. McDreamy even got the chance to race at the 24 Hours of Le Mans in 2009, finishing in 9th in the GT2 class behind the wheel of a Ferrari F430 GT.

                            After getting a taste of Le Mans, Dempsey now has aspirations to return to the legendary endurance race, but this time with his own team and his own car. At the 12 Hours of Sebring earlier this year, Dempsey Racing announced that they would be fielding a car in the P2 class for part of the 2012 ALMS season with the eventual goal of competing at the 2013 24 Hours of Le Mans.

                            Dempsey and his team took the first steps towards their Le Mans goal this past weekend by debuting their new V8-powered Lola B12/87 race car in the P2 class at the six-hour ALMS race at Mazda Raceway Laguna Seca. This was Dempsey’s first time driving a modern prototype race car, and he admitted there would be a steep learning curve.

                            “It feels familiar but so much more intense – the braking, the acceleration, cornering and power, it is all on a much more dynamic level than the GT cars I have driven,” Dempsey said after a practice session with the car. “It’s an amazing machine and it is incredible to even have the opportunity to race in a car like this at this level, and what better track to start with than Mazda Raceway Laguna Seca.”

                            Dempsey and his team eventually finished 30th overall and fourth in class – not bad for a brand new team with a rookie driver. They plan to compete in several more races this year and will be running the full ALMS season in 2013.

                            You can see photos of the Dempsey Racing Lola B12/87 at Mazda Raceway Laguna Seca in the gallery above.

                            Patrick Dempsey makes ALMS debut at Laguna Seca

                                



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                              Video: Fast and Furious shifts into montage mode

                              Fast and Furious

                              Shifting gears on a manual transmission was once the only way to get places. These days there are automatics, sequentials, DCTs, CVTs… you name it. But some among us are still faithful to the old three-pedals-and-shift-lever setup. Like the guys in The Fast and The Furious movies.

                              All told, there have been five full-length features in the series. And that makes for a lot of shifting. A whole lot of shifting. And if you’ve ever watched any of them, you’ll likely recall that the film editors barely missed a single shift – which is probably more than we could say for some of the actors actually performing said shifting.

                              Now, someone admittedly with way too much time on his hands has put them all together into one video montage. So if you haven’t got the time to sit through all five instalments of the saga, the video below ought to get you up to speed, so to speak.

                              Continue reading Fast and Furious shifts into montage mode

                              Fast and Furious shifts into montage mode

                                  



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                                Official: McLaren celebrates 40th anniversary of Indy win

                                McLaren's first win at Indy

                                When McLaren was bringing its new MP4-12C to the United States, there were fears that Americans wouldn’t recognize the name. After all, the team from Woking is known principally for competing in Formula One, which has had a spotty presence in the U.S. at best. Those fears proved to be misplaced, as customers in the States have been snatching up all the McLaren supercars they can get their hands on. And part of that might come down to the days when McLaren didn’t only race in America, it dominated.

                                The bulk of McLaren’s victories on this side of the Atlantic were notched up in the Canadian-American Challenge Cup, a radical form of sports-prototype racing campaigned in the 1960s, 70s and 80s, which Bruce and company won five times in a row. But Can-Am wasn’t the extent of McLaren’s success in America.

                                In 1970, the team entered into the Indianapolis 500 with its own car design. The following year, McLaren came back with a radically different design that scored pole position and finished the race in second place. And the year after that, the legendary Mark Donohue piloted his McLaren M16B fielded by the Sonoco-Penske team – complete with its Offenhauser four-cylinder turbo engine producing upwards of 700 horsepower – to the checkered flag.

                                Not only did McLaren win at Indy that year, but it also won races in Formula 1, Formula 2 and Can-Am, entering the history books as a force to be reckoned with. It would go on to win at Indy twice more in 1974 and 1976, and became the first car to exceed 200 miles per hour on the famed oval in 1977.

                                Now forty years later, McLaren is celebrating the first of its Indy by showcasing the #66 Sunoco-Penske car at the second annual Celebration of Automobiles in the speedway’s infield. There it will be displayed alongside the current MP4-12C to showcase just how far the company has come since then. You can check out the historic high-resolution images in the gallery and the details in the press release below for more info.

                                Continue reading McLaren celebrates 40th anniversary of Indy win

                                McLaren celebrates 40th anniversary of Indy win

                                    



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                                  Report: Senate OKs mandatory black boxes in cars for 2015, House expected to follow

                                  Event data recorder

                                  It’s been working its way through Congress for years, but according to Car and Driver, an event recorder mandate could soon become law. The Senate has already voted to adopt a transportation bill that would make the so-called “black boxes” mandatory by the 2015 model year. According to the report, the House of Representatives is also expected to pass a similar statute.

                                  While the specifics of the bills are “vague” – to use C/D’s words – they’re also likely to change before becoming law. What probably won’t, according to the report, is the standard data set that the Department of Transportation has set forth, 15 measurements that include direction of acceleration, throttle position, and time that the airbags fired, among others.

                                  This raises the specter of government snooping, of course. The Senate version at least specifies that the data contained in the little electronic box is actually owned by the owner of the vehicle, according to the report. Johnny Law can still come around with a warrant to gain access to it, however, and first responders and paramedics would be able to do so without the warrant, provided they needed the information to respond to the emergency.

                                  Senate OKs mandatory black boxes in cars for 2015, House expected to follow

                                      



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                                    Spy Shots: Mercedes-Benz E-Class facelift spotted

                                    2013 Mercedes-Benz Spy Shots

                                    There can be no argument that the Mercedes-Benz E-Class is a handsome sedan, but some changes are underway to make the 2013 model more striking. Our spy shooters caught this wagon, which despite having its front end heavily cloaked, gives up at least a few details.

                                    New headlights are hiding beneath all that masking, which will integrate the current model’s separate daytime running lamps. Out back, the taillights will retain the same shape, but get a slightly different look.

                                    Also absent from these photos will be a new design to the rear fenders, as we’re told that Mercedes will be changing the rear doors to remove the “Ponton-style” bulge. The interior will be updated, as well, with some improved safety equipment being added to the E-Class order sheet.

                                    Check out all of the high-res images in our gallery.

                                    Mercedes-Benz E-Class facelift spotted

                                        



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                                      Report: McLaren MP4-12C Spyder coming this year

                                      McLaren MP4-12C - dead on front view

                                      Our friends at Car and Driver recently spent some time poking and prodding around McLaren headquarters in Woking, England, and they have confirmed plans for a convertible MP4-12C. This isn’t exactly earth-shattering news, having been rumored since 2009 and even spotted earlier this year, but it does suggest the program is on track for a public reveal this year. The MP4-12C Spyder is expected to be mechanically identical to its hard top cousin, which means buyers can look forward to finding twin-turbocharged 3.8-liter V8 with 593 horsepower kicked out through the rear wheels.

                                      The report says McLaren designed that engine along with its partner, Ricardo, to serve as the beating heart behind more than just one model. In addition to the lidless MP4-12C, McLaren is hard at work on a true successor to the F1. That machine will feature more conventional side-by-side seating and a dual-clutch gearbox bolted to a higher-output version of the same 3.8-liter engine. McLaren also has its heart set on creating a full product line. What does that mean, exactly? Car and Driver says we can forget purist-affronting models like an SUV or a sedan, but the odds are fairly high that the stable will swell beyond the three models mentioned here. Color us excited.

                                      McLaren MP4-12C Spyder coming this year

                                          



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                                        Video: Dramatic garage fire clouds Williams celebration at Spanish Grand Prix

                                        Fire at the Spanish Grand Prix

                                        Yesterday’s Spanish Grand Prix was an enormous cause for celebration for Williams. The Formula One team that was once at the very top of its game hadn’t won a race since 2004, but it broke that losing streak when Pastor Maldonado claimed the checkered flag for the team against Fernando Alonso and Kimi Raikkonen and against all odds. But the celebrations in the team’s garage were cut short when a massive fire broke out just after the race.

                                        The fire erupted an hour and a half after the grand prix’s conclusion as team members were toasting their victory in the garage on pit lane, sending smoke billowing out over the track. Members of other teams – Force India and Caterham chief among them – quickly sprung into action to help their comrades put out the fire. A total of 31 people were subsequently sent to the emergency medical center on site, with all but one treated and released. The remaining Williams team member is being treated for burns suffered in the incident and is expected to be sent back to the UK for further treatment in the coming days.

                                        Officials are still looking into the cause of the fire, which reportedly emanated from the racecar that Bruno Senna drove until it was disabled in a collision with Michael Schumacher that took both cars out of the race. Suspicions center around a malfunction in the Kinetic Energy Recovery System. The incident is not the first time a Williams facility suffered from a fire, the factory back in Grove having caught on fire a few years ago. Scroll down to watch video of the incident in Barcelona this weekend.

                                        Continue reading Dramatic garage fire clouds Williams celebration at Spanish Grand Prix

                                        Dramatic garage fire clouds Williams celebration at Spanish Grand Prix

                                            



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