Official: Volkswagen previews 220-hp Polo WRC Street special ahead of Wörthersee debut

Volkswagen Polo WRC Street - static, front three-quarter view

The annual GTI festival at Lake Wörthersee in Austria has exploded over the years into a celebration of all things hot-hatch in the Volkswagen Group – including concept cars and new debuts from Audi, Seat and Skoda – but the event has always been about VWs at heart. And the brand central to the empire isn’t about to sit it out.

At the heart of VW’s motorcade for this year’s pocket-rocket fest is the Polo WRC Street, a preview of a special edition modeled on the actual rally car which Volkswagen Motorsport will be fielding in the top-level rally series next year. The street version features a 220-horsepower 2.0-liter TSI four-cylinder – significantly more than the existing 180-hp Polo GTI and a whole lot of muscle for such a little car – with an aggressive aero package and of course the requisite decals. In other words, it is, for all intents and purposes, a Polo R with some stripes.

VW will also be showcasing the competition-spec Polo R-WRC. And Wörthersee being centered around the Golf GTI, is also bringing the GTI Cabriolet that debuted in concept form at the same location last year and in production form at the Geneva Motor Show just a couple of months ago, plus a pair of black and white GTI concepts. Keep reading for the full press release and scope out the trio of images previewing the Polo WRC Street for a closer look at what Wolfsburg is driving eastwards.

Continue reading Volkswagen previews 220-hp Polo WRC Street special ahead of Wörthersee debut

Volkswagen previews 220-hp Polo WRC Street special ahead of Wörthersee debut

    



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    Acura recalling over 52,000 TL sedans over power steering hose

    2007 Acura TL

    Acura is recalling 52,615 TL sedans from the 2007 and 2008 model years. The problem: a faulty power steering hose that could, over time, deteriorate and develop a fluid leak.

    According to the automaker’s official statement, a leaky power steering hose “could lead to loss of power steering assistance or, if it leaks onto a catalytic converter it may result in smoke, or in the worst case, fire.” Acura states that no crashes, injuries or fires have been reported because of this issue.

    Owners will receive notification by mail starting in mid-June, and Acura dealerships will replace the defective hoses free of charge. If owners want to find out if their specific vehicle is affected before being notified by mail, Acura invites them to visit www.recalls.acura.com or call 1-800-382-2238 and select option 4. Scroll down for the official press release.

    Continue reading Acura recalling over 52,000 TL sedans over power steering hose

    Acura recalling over 52,000 TL sedans over power steering hose

        



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      Official: 2013 Ford Mustang Shelby GT500 features clever variable-RPM launch control

      2013 Ford Mustang Shelby GT500 Launch Control infographic

      When you’ve got the most powerful factory V8 in the world, even the best driver can struggle with getting that power to the pavement. The 662 horsepower and 631 pound-feet of torque the 2013 Ford Mustang Shelby GT500 is packing can easily turn its rear tires into expensive clouds of smoke. That’s why the 2013 Ford Shelby GT500 is the first Shelby Mustang to be factory-equipped with launch control. “With so much more power and torque on tap from the new 5.8-liter V8,” says SVT senior engineer John Pfeiffer, “launch control makes it easier for drivers to take advantage of the performance.” What’s different about the Shelby GT500s launch control is that drivers can engage it by just pressing a single button, and it’s also capable of being fine-tuned for the best reesults.

      Launch control is by now a familiar technology, with systems operating by holding engine RPM at a set point to help facilitate clean, repeatable launches. “Launch control is essentially a special mode of the traction control system that integrates the brake and engine management systems to keep the tires balanced on the peak of the mu-slip curve,” explains SVT’s Pfeiffer. In plain English, it’s designed to send as much torque to the tires as they can handle. What’s different about the system in the 2013 GT500 is its flexibility. “Most of our competitors’ launch control systems have a fixed engine launch speed,” says SVT Engineering supervisor Eddie Khan, but since “not every driver has the same style, and surface, tire, and climate conditions vary,” he points out, “we’ve given Shelby GT500 drivers the ability to adjust the engine speed to achieve the best and most consistent performance.”

      Drivers can use TrackApps through the instrument cluster or tap a switch to the left of the instrument panel to enable the system. Through TrackApps, the engine launch rpm can be adjusted between 3,000 to 4,500 rpm with steps of 100 rpm. There are other tricks up the GT500s sleeve, too. Extinguish the traction control while using launch control and you’ll get an rpm-only mode that keeps the brakes out of the picture to avoid sacrificing any possible speed. Launch control also works with the different stability control modes to allow some wheelspin when that’s the fastest way out of the hole. “It’s not as intrusive as some TC systems have been in the past,” said SVTs Khan. “We’e given our drivers the ability to exert control over all the power and torque this Mustang can produce.”

      Continue reading 2013 Ford Mustang Shelby GT500 features clever variable-RPM launch control

      2013 Ford Mustang Shelby GT500 features clever variable-RPM launch control

          



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        Report: Ford and GM in Twitterfight over Facebook advertising?

        Ford's Twitter jab at GM's Facebook ad pullout
        Frenemies Ford and General Motors have taken to cyberspace for a little verbal sparing, trading snarky shots this week over which company is more likeable on Facebook.

        GM set itself up Tuesday after news broke that the carmaker decided not to spend $10 million on Facebook advertising the same week the social media juggernaut prepares for its initial public offering expected to raise $100 billion dollars.

        Ford used the opportunity to tweak its crosstown rival, tweeting: “It’s all about the execution. Our Facebook ads are effective when strategically combined with engaging content & innovation.”

        GM couldn’t leave that alone, going onto its Facebook page, “Just wanted to let our millions of Facebook fans know, we’re still here, and we ‘like’ you back!”

        Both carmakers will continue to use Facebook, where both have millions of followers of their brands and vehicles. And, really, they are both right.

        Ford has done an extremely good job incorporating Facebook into its marketing strategy. When it came time to launch the new Ford Explorer, it did it through Facebook reaching millions of people.

        GM has determined its money will be better spent in other areas. A recent Associated Press-CNBC poll showing more than half of all Facebook users never click on sponsored ads and only 12 percent said they felt comfortable to buy anything over Facebook. Google, The Wall Street Journal points out, is much more effective.

        Ford and GM in Twitterfight over Facebook advertising?

            



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          Official: Holden announces export of RWD Commodore to North America, other bodystyles could follow *UPDATE

          Chevrolet SS Performance NASCAR racer - camouflaged

          Calling it “Holden’s worst kept secret,” a report in Australia’s Drive indicates that the General Motors antipodean brand will announce “very soon” that it will be exporting “thousands of Commodores to the U.S. from 2013.” Or, put another way, we will be getting thousands of Chevrolet SS Performance sedans – the Pontiac G8 in a previous life – starting next year.

          The report says Holden is divulging the news earlier than planned because leaks just about everywhere, including OnStar, as well as trade-publication reports and speculation about GM’s 2013 NASCAR entrant, have got everyone looking southward for confirmation of the answer we already (almost) know.

          Drive says our rear-wheel drive Chevrolet will get a revised take on the VF-model Commodore that has an aluminum hood to make it lighter and less aggressive wheel arches to make it more slippery. No hard numbers are attached to the export rumors, but it is expected to number “much fewer than the 50,000-odd” units that were predicted for the Pontiac G8 program.

          The scintillating line for bitter enthusiasts still chafing over the confirmed-then-cancelled G8 ST Ute corn tease is that the exports “could also expand to involve ute and sportwagon variants.” Drive didn’t, but we will emphasize the word “could,” since we’ve been here before. However, that does jive with a report in Car and Driver indicating the same thing. Holden’s announcement could be made as soon as later today right now – see below for update.

          *UPDATE: Well that didn’t take long. General Motors has officially confirmed that the new Holden-derived sedan sold in the U.S. will be called simply Chevrolet SS. The “limited production” SS will race in NASCAR beginning with the 2013 Daytona 500 and will appear in showrooms in 2014. GM isn’t getting into specifics, but says “The much anticipated Australian-built car will benefit from significant technology advances which enhance overall performance.” As to additional bodystyles like a wagon or pickup, well, GM isn’t saying. See more in the official press release added below, and click on the image above to get a look at GM’s newest racer all camo’d up.

          Continue reading Holden announces export of RWD Commodore to North America, other bodystyles could follow *UPDATE

          Holden announces export of RWD Commodore to North America, other bodystyles could follow *UPDATE

              



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            Rumormill: Holden to announce export of RWD Commodore to North America, other bodystyles could follow

            2013 Chevrolet SS Performance rendering

            Calling it “Holden’s worst kept secret,” a report in Australia’s Drive indicates that the General Motors antipodean brand will announce “very soon” that it will be exporting “thousands of Commodores to the U.S. from 2013.” Or, put another way, we will be getting thousands of Chevrolet SS Performance sedans – the Pontiac G8 in a previous life – starting next year.

            The report says Holden is divulging the news earlier than planned because leaks just about everywhere, including OnStar, as well as trade-publication reports and speculation about GM’s 2013 NASCAR entrant, have got everyone looking southward for confirmation of the answer we already (almost) know.

            Drive says our rear-wheel drive Chevrolet will get a revised take on the VF-model Commodore that has an aluminum hood to make it lighter and less aggressive wheel arches to make it more slippery. No hard numbers are attached to the export rumors, but it is expected to number “much fewer than the 50,000-odd” units that were predicted for the Pontiac G8 program.

            The scintillating line for bitter enthusiasts still chafing over the confirmed-then-cancelled G8 ST Ute corn tease is that the exports “could also expand to involve ute and sportwagon variants.” Drive didn’t, but we will emphasize the word “could,” since we’ve been here before. However, that does jive with a report in Car and Driver indicating the same thing. Holden’s announcement could be made as soon as later today.

            Holden to announce export of RWD Commodore to North America, other bodystyles could follow

                



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              Auctions: Elegant classic Ferrari and Talbot-Lago to headline at Pebble Beach

              1955 Ferrari 410 Sport Berlinetta and 1938 Talbot-Lago Teardrop Coupe

              RM Auctions only just finished pulling in record numbers at its event in Monaco, but it’s already gearing up for the next event set to take place during Pebble Beach weekend in Monterey, California.

              Headlining the Canadian specialist auctioneer’s catalog for the August event are the rare 1955 Ferrari 410 Sport Berlinetta and the timelessly elegant 1938 Talbot-Lago Teardrop Coupe pictured together above.

              Considered by some to be one of the world’s most desirable Ferrari classic road car, this particular 410 Sport Berlinetta is the second of just four built and the only fixed-roof coupe. Chassis 0594 CM features bodywork by Scaglietti in ivory with blue leather. It will be making its first appearance both in North America and at auction, having only traded hands a few times between private European collectors until now.

              The Talbot, meanwhile, is one of only five of its kind built (of four remaining) and the only such coupe built upon a four-seat chassis. The winner of several concours, this particular example of French art deco in motion is expected to fetch $2.5 to $3.2 million. Scroll down for the full press release and peruse the high-resolution images of the two cars together in Monaco for a sneak preview.

              Continue reading Elegant classic Ferrari and Talbot-Lago to headline at Pebble Beach

              Elegant classic Ferrari and Talbot-Lago to headline at Pebble Beach

                  



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                Official: Gazoo Racing drums up twincharged 320-horsepower Toyota GT86

                Gazoo GT86

                As if turbos weren’t enough.

                Gazoo Racing (full name: Gazoo Racing Masters of Nürburgring) has unveiled a concept racing version of the famed Toyota GT86 that features both a turbocharger and a supercharger to offer up 320 horsepower and 310 pound-feet of torque.

                The car, officially called the Sport FR Concept, oozes high performance out of its fenders and includes Gazoo brakes, spoilers and suspension tuning, according to FT86Club.com. However, few specifics were available.

                Toyota teamed up with Gazoo earlier this year to help jump start it’s small-displacement engines. Earlier this year, Toyota gave the green light to the iQ Supercharger. Gazoo was expected to build about 100 of those cars.

                Gazoo Racing drums up twincharged 320-horsepower Toyota GT86

                    



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                  Report: Pininfarina turns first net profit since 2004

                  Pininfarina Emblem

                  Automotive News reports Pininfarina projects it will turn a profit for 2012, thanks in part to debt restructuring. The Italian design studio hasn’t seen a profit in eight years, but signed a deal in April to restructure $182.6 million in debt. The move effectively stretched the studio’s repayment deadline from 2015 to 2018. At the same time, Pininfarina announced it will likely see an operating loss this year, but a one-time gain of $57.6 million will result in the net profit. Last year, the company lost $8.3 million in the first quarter, though that figure has dropped to just under $4 million during Q1 2012.

                  Pininfarina also saw its net revenue increase by $2.9 million. The company designs vehicles for manufacturers the world over, including makes like Ferrari, Maserati, Rolls-Royce and Cadillac, though CEO Silvio Pietro Angori recently announced China is set to become the studio’s largest market this year. That title was previously held by Germany.

                  Pininfarina turns first net profit since 2004

                      



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                    Official: Lola files for bankruptcy

                    Lola

                    Lola may not be a name recognized by the average consumer, but racing fans will know it well. The British concern has built and continues to build race cars that have spanned an enormous variety of series and disciplines since its founding in 1958, including (but not limited to) Formula One, Le Mans, CART and just about every formula feeder series you could think of, including Formula Two, Formula 3, Formula 3000, Formula 5000 and A1GP. Now, unfortunately, the company is filing for bankruptcy protection.

                    The reasons are pretty simple: too many expenses and not enough revenue, although tax credits it was due from the British government are also said to be partially to blame. As a result, the outfit responsible for – among numerous other accolades – five LMP2 titles at Le Mans since 2000 alone is entering financial administration as it seeks new investors.

                    Along with it, Lola Cars is taking Lola Composites, however the effect this might have on its concerns in defense and aerospace (among other areas) remains to be seen. As is the future of the SP/300.R track car which Lola builds for Caterham, or the countless racing teams that continue to count on Lola to build and support their sports prototypes. But with so many racing programs at stake, we can hardly imagine the company’s considerable capabilities and expertise will go unclaimed for long. Scroll down for the official announcement.

                    Continue reading Lola files for bankruptcy

                    Lola files for bankruptcy

                        



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                      Official: Toyota GT 86, Lexus LFA racers ready for Nürburgring 24 Hours

                      Toyota and Lexus at the Nurburgring 24 Hours

                      Toyota and Lexus are gearing up for this year’s Nüburgring 24 Hours. The two companies plan to take to the track with a total of five entries, including four Toyota GT 86 race cars and one Lexus LFA. Prepped by factory tuner Gazoo Racing, the LFA will compete in the SP8 class while two of the GT 86 models will go fender-to-fender in the SP3 class. Those will be joined by two more GT 86 racers built by Toyota Motorsport and competing under the Toyota Swiss Racing Team banner in the V3 class for production vehicles.

                      Gazoo Racing has already had a little fun at the Nüburgring this year. While competing at two shorter events at the legendary track, the LFA took home two wins. This year’s 24-hour endurance race kicks off this weekend, May 17-20. The even will be streamed online here and here. Scroll down for the quick press release.

                      Continue reading Toyota GT 86, Lexus LFA racers ready for Nürburgring 24 Hours

                      Toyota GT 86, Lexus LFA racers ready for Nürburgring 24 Hours

                          



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                        Official: NHTSA proposes mandatory stability control on big rigs, busses

                        Freightliner Cascadia

                        Stability control was made mandatory on passenger vehicles for this current model year, but it’s still not a requirement for semis and busses. But that could soon be changing, as the National Highway Traffic Safety Administration has proposed requiring the technology on all new large commercial trucks, motorcoaches, and other large buses.

                        While big rigs and their brethren are often available with stability control, the rule would make the feature standard, with manufacturers given between two and four years to comply. NHTSA says the change in policy could save about 50 lives a year, and prevent over 2,300 crashes. Further, research into the effectiveness of stability control systems in preventing rollover crashes shows that over half of all such accidents could be prevented by adopting it.

                        Scroll down to read the full press release.

                        Continue reading NHTSA proposes mandatory stability control on big rigs, busses

                        NHTSA proposes mandatory stability control on big rigs, busses

                            



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                          Video: Watch Genki Hagata pull off the world’s greatest motorcycle save

                          Genki Hagata Highside

                          We officially have a new motorcycle hero. Genki Hagata rolled his Yamaha YZF-R6 out onto the track during the second AMA Pro Supersport qualifying session at Sears Point recently. Partway through his out-lap, the bike lost traction in the rear before abruptly regaining it. We likely don’t need to tell you that scenario almost always results in a one-way ticket off of the saddle in a not-so-glorious highside. But not for Hagata. The racer exhibited nothing less than super-human strength by clamping onto the handlebars and holding on for dear life.

                          Miraculously, it worked. After the bike settled down, Hagata managed to cling to the machine as it rode upright until he was able to fling himself back into the saddle. The guy’s efforts kept the Yamaha off of the asphalt, but cost him a spot on the grid. Hagata missed the cut-off by a few tenths of a second. Still, we haven’t seen heroics like this in a long spell. Scroll down to check it out for yourself.

                          Continue reading Watch Genki Hagata pull off the world’s greatest motorcycle save

                          Watch Genki Hagata pull off the world’s greatest motorcycle save

                              



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                            Video: Canadian motorist hits moose, loses memory, yet makes it to work on time

                            Michelle Higgins' damaged Chrysler Sebring from moose impact

                            We will cop to having arrived at work suffering from memory loss, but never from hitting a moose. At least not that we can remember, anyway.

                            It’s a story that verily defines “news of the weird,” courtesy of CNN: A Canadian woman not only hit a moose with her car on her way to work, she drove some 25 miles after the collision, unaware that she had struck the beast. But this was no glancing blow. The force of the impact killed the moose, but not before it had shattered the windshield and peeled back the roof of the Michelle Higgins’ Chrysler Sebring.

                            The woman was traveling on the Trans-Canada Highway in Newfoundland, according to the report, when the accident occurred. When Higgins arrived at work – on time, mind you – she had blood streaming down her face and was unaware of what had transpired. Her injuries included two broken bones in her neck, bruises, a hoof print on her forehead… and memory loss. Scroll down to watch the remarkable video report from CNN.

                            Continue reading Canadian motorist hits moose, loses memory, yet makes it to work on time

                            Canadian motorist hits moose, loses memory, yet makes it to work on time

                                



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                              Video: Buick begins airing Marisa Miller Enclave ad

                              f9586 enclaveadmiller Video: Buick begins airing Marisa Miller Enclave ad

                              Not long ago, Buick released the behind-the-scenes video of its Enclave commercial with Marisa Miller, and now the supermodel’s 30-second spot has begun airing. Note: This is a spot for the current Enclave, not the refreshed 2013 model the debuted during April’s New York Auto Show.

                              The Sports Illustrated staple and lingerie model might just be the first person ever to wear a swimsuit in a Buick ad. We could say more about it, but that would delay you from watching Ms. Miller and the Enclave in action. So just scroll down and check out the video, why don’t you.

                              Continue reading Buick begins airing Marisa Miller Enclave ad

                              Buick begins airing Marisa Miller Enclave ad

                                  



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                                Report: GM says Facebook ads not effective, pulls campaign ahead of IPO

                                Facebook

                                The Internets are buzzing over the upcoming initial public offering of Facebook, but General Motors doesn’t seem all that impressed. The Huffington Post reports that The General has pulled its Facebook ad campaigns just days before the social media site is scheduled to officially hit the stock market.

                                The pricey ad buy reportedly wasn’t paying sufficient dividends for GM, which spends billions of dollars on advertising every year. GM Spokesperson Pat Morrissey confirmed that Facebook was being reassessed, but added that the automaker routinely reviews where it is spending its ad dollars. Morrissey then added that GM is looking for effectiveness when it doles out marketing cash, which doesn’t bode well for Facebook’s ability to draw clicks.

                                If GM’s decision sounds at all irrational, the statistics seem to show that Facebook isn’t exactly an ad-click magnet. A recent CNBC poll showed that 50 percent of all Facebook users never click on any ads, and only 12 percent of those polled feel comfortable purchasing anything through Facebook. Google appears to be more effective at attracting clicks, as The Wall Street Journal cites a click-rate that is seven times that of Facebook.

                                Regardless of GM’s decision to break up with Facebook, we’re guessing that the news probably won’t drown out much of the anticipation for the IPO. After all, it isn’t every day that an Internet site with 900 million mostly addicted users goes public.

                                GM says Facebook ads not effective, pulls campaign ahead of IPO

                                    



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                                  Video: Saab victorious in inaugural Swedish Touring Car race

                                  Linus Ohlsson's Saab 9-3 Touring Car in motion

                                  The sequel to Frankenstein is being written in Swedish, by Saab. The ostensibly former car company could teach the good doctor about life after death, having earned itself more good news by winning the inaugural race of the Swedish Touring Car series. Team Tidö’s black 9-3 racer was on pole and carried that lead all the way to the checkered flag. Driving it was Linus Ohlsson, whose past triumphs include taking third in the 2011 Porsche Carrera Cup Scandinavia series.

                                  Just to be clear, all the cars in the series are silhouette racers, with Saab, Volvo, BMW and Citroën bodies placed over a spec chassis. Still, it was the body with the Griffin badge that beat the rest, and we all know Saab’s faithful could use something to cheer about these days. Scroll down for a video recap of the race; it’s in Swedish, so hit the CC button for English subtitles if you need ‘em.

                                  Continue reading Saab victorious in inaugural Swedish Touring Car race

                                  Saab victorious in inaugural Swedish Touring Car race

                                      



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                                    Report: Lamborghini eyes low weight, Audi-sourced twin-turbo V8 for production Urus

                                    Lamborghini Urus Concept

                                    Long before Lamborghini unveiled the Urus concept for its new SUV at the Beijing Motor Show last month, we got two chances to preview the show truck: once at the factory in Italy and once at a private preview in New York. The Italian automaker’s development chief Maurizio Reggiani wasn’t prepared to talk about powertrain options at the time, but in speaking with Automotive News, he’s now given us a hint of what to expect should the Volkswagen Group board give the project the green light.

                                    As expected, the Urus would have to be based on the same platform that is slated to underpin the next Volkswagen Touareg, Audi Q7, Porsche Cayenne and Bentley EXP 9 F (if similarly approved) in order to make good business sense. Unfortunately, that new PL73 architecture is made principally of steel, a material that Lamborghini has been getting away from in favor of new types of carbon fiber construction. In order to keep weight down – Lambo is targeting 4,400 lbs for the Urus, significantly less than its potential competitors – it would need to make other components out of carbon to compensate.

                                    That covers the mass side of the power-to-weight ratio that is integral to any performance vehicle. As for the power, Reggiani says the company has yet to make a final decision. The last time Lamborghini made an SUV – the legendary LM002 “Rambo Lambo” – it was powered by the same high-revving V12 as the Countach, lending to speculation that the Urus could incorporate the new V12 from the Aventador or the V10 from the Gallardo. Reggiani, however, indicates that the new twin-turbo V8 powering the latest Audi RS models and the Bentley Continental is a more likely choice, given that it would help keep weight down and provide more low-end torque than the naturally-aspired 10 or 12-pots the Raging Bull marque currently produces for its sports cars.

                                    Lamborghini eyes low weight, Audi-sourced twin-turbo V8 for production Urus

                                        



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                                      Official: Maserati upgrades GranTurismo racer for 2012 Trofeo MC World Series

                                      2012 Maserati GranTurismo MC Trofeo

                                      Spec racing series are emerging as an indispensable way for exotic automakers to show what their vehicles can do without the constraints of road regulations, and for their top customers to race wheel-to-wheel on some of the most famous racing circuits in the world behind the wheel of top machinery. Ferrari has the Challenge series, Lamborghini the Blancpain Super Trofeo, Porsche operates several iterations of the Carrera Cup around the world, and Maserati has the Trofeo World Series.

                                      Now entering its third year, the Trofeo is campaigned by a field of specially prepared versions of the GranTurismo coupe, which has been upgraded with several improvements for the season ahead. Maserati Corse has both optimized the aerodynamic setup and trimmed the car’s weight, resulting in an average lap time that proved two and a half seconds faster around the Vallelunga circuit outside Rome over last year’s car during winter testing.

                                      Whereas previous series have been held almost exclusively in Europe or in the Middle East, this year’s Trofeo World Series adds rounds at Infineon Raceway in Sonoma, California, and the Shanghai International Circuit that hosts the Chinese Grand Prix after the returning races at Jarama, Spain (next weekend), Portimao, Portugal (in early June), Imola, Italy (late June), and Paul Ricard, France (in July).

                                      Maserati Corse provides the full motorsport experience to gentlemen racers for €110,000 ($140K) for the full season or €70,000 ($90K) for just the European races, including use of the car. Teams owning and fielding their own cars pay €35,000 ($45K) or €25,000 ($32K), respectively. Scroll down for the full press release and check out the latest machinery in the high-res image gallery above.

                                      Continue reading Maserati upgrades GranTurismo racer for 2012 Trofeo MC World Series

                                      Maserati upgrades GranTurismo racer for 2012 Trofeo MC World Series

                                          



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                                        Report: Ford finally takes serious aim at the Chinese market

                                        Ford China

                                        When we asked Volkswagen last year why it was building a factory in the U.S., after having missed the irrationally volcanic era of car sales, we were told that even a 12-million-per-annum market was still too big to ignore. A report in Reuters paints Ford’s situation in China somewhat the same way: Ford is only now attacking the Chinese market, building plants and increasing local capacity there, after numerous other players have established their positions.

                                        Nevertheless, there’s still much to play for. Whereas our market is expected to hang around in the 12- to 15-million-unit range, China’s market is predicted to hit 30 million cars per year by 2020. Said one analyst, “People are saying the Asia Pacific auto industry by 2020 is half the world’s industry.” A little piece of China’s colossal market will, anywhere else, still be considered a pretty big piece of pie.

                                        After years of false starts and missteps in The Middle Kingdom, Ford sells six cars in China now, but they weren’t developed for the Chinese market and haven’t taken off with buyers there. Over the next three years Ford intends to introduce 15 more cars, many of them SUVs, and 20 engines to the Chinese market that can make better impressions on the locals.

                                        That won’t put it anywhere close to market leaders General Motors – which already sells 35 cars there and is lining up 60 more models, and has the preeminient Buick brand – or Volkswagen. But even the 3.1 percent share that one analyst predicted was in Ford’s reach by 2020, up from 2.8 percent now, will be enough to turn Ford’s currently desultory Chinese-market profits into something like a $700-million spigot once its production and offerings are stabilized.

                                        Ford is investing $600 million and $760 million in two projects with its JV partner Changan Ford Mazda Automobile to expand capacity to 1.5 million autos per year. At the moment, The Blue Oval has no plans to take Lincoln across the Pacific.

                                        Ford finally takes serious aim at the Chinese market

                                            



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