Report: Ford C-Max pricing to undercut Toyota Prius V
Ford dealers have started taking orders for the 2013 Ford C-Max Hybrid, the company announced today.
The gas-electric hybrid will arrive later this year with a starting price of $25,995, undercutting its most direct competitor, the hybrid, which has a base price of $26,550.
“C-Max Hybrid offers better fuel economy, performance, technology and functionality than Prius V – and C-Max Hybrid customers will pay less at the dealership and at the pump,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service, in a press release.
More importantly, Ford will provide some stiffer competition for , which has ruled the hybrid market, of all hybrids in the U.S. this April. The C-Max will only be offered in the U.S. as a hybrid, similar to Toyota’s Prius strategy. There will also be an all-electric version, known as the C-Max Energi, that arrives this fall.
Ford sells the C-Max, which is built on Ford’s compact car platform, in Europe as a gas powered model. Since introducing this utility vehicle in 2010, Ford has sold more than 150,000 C-Max vehicles in Europe.
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