Quick Spin: 2011 Think City
Bankruptcy Brings This EV’s Range To Zero
We’re all passionate about saving the world, but the amount of enthusiasm we each have is different for everybody. What’s your passion level? Let’s turn the question into a sliding scale; on one end sits, say, BP, while on the other end, we find Ed Begley Jr. It’s a big scale. If you find yourself edging close to the Begley side of the spectrum, you’re no doubt paying attention to the fresh crop of all-electric cars on the market.
Electric automaker Think hopes you’ve been paying attention.
At least, it did up until last week when the company . Clearly, attempting to bring a relatively affordable electric vehicle to the masses is difficult without federal funding () or the bank account of a major automotive manufacturer (). Think has been down this road before, and it’s possible that a group of investors could arrive to save the day. But for the company to be successful, the cost of its car, called the City, would need to come down and marketing dollars would need to go up, both of which are easier said than done. Is Think’s machine even worth saving?
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