Official: Fiat suspends sales to Iran, cites diplomacy issues

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Fiat, Italy’s largest automaker and the company in control of Chrysler, has announced that it is suspending sales to Iran amidst a wave of global sanctions against the Middle Eastern country’s nuclear efforts. The automaker says this includes passenger cars, trucks and buses under its Iveco brand.

The automaker said it will honor a limited number of binding contracts but would stop exporting any cars or parts to Iran immediately. Fiat also said that its business in Iran was “totally immaterial in a quantitative and qualitative sense.” In other words, the move won’t have any real impact on the company’s bottom line, apparently.

Fiat joins Hyundai, PSA Peugeot Citroën and Porsche as automakers no longer doing business in Iran. No American automakers sell vehicles in Iran. Read the complete statement from Fiat below, along with a response from United Against Nuclear Iran.

Continue reading Fiat suspends sales to Iran, cites diplomacy issues

Fiat suspends sales to Iran, cites diplomacy issues

    



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    Spy Shots: M3-fighting Volvo S60 Polestar spotted testing

    Volvo S60 Polestar spy shots

    If news of a more powerful Volvo S60 sounds familiar, it’s because we just reported on this subject earlier in the week. Now, though, a reader of the same Swedish site that initially broke the news has fired back with a set of spy photos, and we can clearly see that Volvo is indeed making improvements to the S60.

    As for what exactly those improvements are, your guess is as good as ours. As we reported before, Polestar – the tuning firm that now offers power upgrades for the current range of Volvo products – is said to be handling the more potent S60, with horsepower slated to be somewhere in the 350 to 400 range. Volvo could use a version of the Yamaha-sourced V8 from the XC90, but in this day and age, a boosted version of the turbocharged inline-six sounds more realistic.

    Of course, a hotter S60 will need more than just power to make it truly competitive with the likes of the BMW M3 and Mercedes-Benz C63 AMG. We’re sure that Polestar has many a trick up its sleeve, and we’re indeed interested to see how the whole project pans out. Stay tuned.

    M3-fighting Volvo S60 Polestar spotted testing

        



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      Official: Peugeot rolls out 301 (and new nomenclature) for emerging markets

      2012 Peugeot 301 - front three-quarter studio view

      Where automakers could once get by selling in a handful of specific markets, these days, they need to grab as much market share as they can around the world. That’s particularly true for a brand like Peugeot that’s missing out on one of the largest markets in the world – this one – and so it is ramping up its assault on developing markets with vehicles like the one you see here.

      Called 301, the approximately Focus-sized sedan is intended for markets that we once considered the second or third world – markets like Russia, Africa and the Middle East. So not only is it positioned as a more budget-friendly proposition, it’s also been developed to deal with a greater range of climates and with poor road conditions that often exist in developing markets. Buyers in these markets will be able to choose engines ranging from 71 to 115 horsepower and benefit from similar levels of features and safety equipment you’d expect to find in wealthier markets.

      Now if you’re thinking that the last 300-series model from Peugeot was the 308 and were wondering what the marketing gurus at PSA headquarters were planning to do when they got past 309, wonder no more, because they’ve modified their naming scheme. The first digit (3 in this case) represents the class of vehicle, the 0 (or 00 for crossovers and minivans) remains a constant, and the last digit will either be an 8 (for mainstream products) or a 1 (for emerging markets). Got all that?

      The 301 will make its public debut at the Paris Motor Show in September, after which production will commence in Spain for rollout around the world. Scroll down for the pair of press releases and scope it out in the high-res image gallery.

      Continue reading Peugeot rolls out 301 (and new nomenclature) for emerging markets

      Peugeot rolls out 301 (and new nomenclature) for emerging markets

          



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        Report: Suzuki cozying up with Fiat?

        2012 Fiat Sedici - Front three-quarter view, purple static shot

        Fiat and Tata has reportedly stepped away from a tieup in the Indian market that saw Fiats being built in India, using engines shared with Tata and Maruti models, and being sold through Tata dealers. Neither company commented, but according to analysts, the issue was that in addition to Tata was simply too busy with its other endeavors, especially Jaguar Land Rover, to attend to the Fiat deal. Sales of the joint-venture vehicles have declined by more than 20 percent year-on-year.

        The Fiat-Tata union isn’t binding, and talk has now centered around Fiat snuggling up with Suzuki. Suzuki has a huge position in Asia, Suzuki-Maruti being India’s largest carmaker and the Japanese firm having sold more than half its cars in the Asia region, excluding Japan, over the year that ended March 31. Fiat, on the other hand, only sold three percent of its wares in Asia in 2011.

        There is debate about how beneficial a Fiat-Suzuki tieup would be. Suzuki’s position is facing pressures, but some observers say the Japanese firm has all the strengths and, at most, would benefit from “a timely supply of engines,” but possibly confuse customers by adding Fiat to its distribution channel. Others think that it would be a good union, with Fiat providing “a sound name” and a technology exchange.

        Such a venture would rely on Suzuki extricating itself from its still-binding union with Volkswagen, an adventure that has probably soured Suzuki on the phrase “technology exchange” for a bit. Among the problematic issues, Suzuki has accused VW of breach-of-contract by not sharing VW technology and not initiating any of the joint projects that were Suzuki’s reason for the deal. Suzuki and Fiat presently collaborate on the Fiat Sedici/Suzuki SX4, and when Suzuki bought diesel engines from Fiat instead of VW, the German company accused the Japanese automaker of breach-of-contract. Both parties are in arbitration over the matter; last we heard, Suzuki wants its 20-percent stake returned, while VW is still in favor of the partnership. A VW victory would nix the kind of Suzuki deal with Fiat being speculated now.

        Suzuki cozying up with Fiat?

            



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          Official: BMW names Karim Habib new design chief

          Karim Habib

          With BMW putting its Chris Bangle days behind it, one name that has emerged as a dominant force in the design of German luxury sedans has been Karim Habib. The Canadian-Lebanese designer and engineer rose up through the ranks of the BMW Group design offices, styling among other vehicles, the current 7 Series. A few years ago, Habib defected to arch-rival Mercedes-Benz, but was lured back to Munich to head up the brand’s exterior design department.

          Now BMW has promoted Habib to design director, putting him in charge of all aspects of vehicle design – both inside and out – for the BMW brand specifically (discounting Mini and Rolls-Royce). In his new capacity, Habib will report to Adrian van Hooydonk, who continues to oversee all design for the entire BMW Group as senior vice-president. Find the official announcement below.

          Continue reading BMW names Karim Habib new design chief

          BMW names Karim Habib new design chief

              



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            Report: Honda projects 30 percent of motorcycle sales to come from India by 2020

            2012 Honda CBR250R

            Honda recently released its financial report for the the manufacturer’s motorcycle division. Not surprisingly, two-wheel-friendly Asia accounted for a lofty 79 percent of the company’s total sales in 2011. The entirety of North America, meanwhile, soaked up just 1.6 percent of the brand’s total volume last year. What’s more, Honda fully intends to expand its operations in the blooming Indian market. Until last year, Honda worked with Hero MotorCorp to sell its bikes in India. With the two entities officially split, the Japanese company reports it expects to see somewhere in the neighborhood of 30 percent of its sales come from the Indian market by 2020.

            India boasts a population of 1.2 billion people, or around 17 percent of the world’s population, making it the second-largest bike market globally. As of right now, Honda is working on chipping out a 20 percent share of that pie, which means it already dominates the country’s motorcycle market as the largest foreign bike manufacturer.

            Honda projects 30 percent of motorcycle sales to come from India by 2020

                



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              Followup: Renault confirms 400-HP Alpine concept debuting on Friday *UPDATE [w/video]

              3a291 alpinea110orig Followup: Renault confirms 400 HP Alpine concept debuting on Friday *UPDATE [w/video]

              3a291 renalpzar Followup: Renault confirms 400 HP Alpine concept debuting on Friday *UPDATE [w/video]Renault has confirmed the unveiling of an Alpine concept at this weekend’s Formula One Grand Prix de Monaco, but as we get closer there are new details alongisde new questions. Just yesterday came the leaked image of a concept called the A110-50C, heavily based on the Renault DeZir concept, that could turn out to be the thing itself or pure Photoshop fancy. French press is reporting that Renault COO Carlos Tavares has confirmed that a 400-horsepower concept will appear that “could be homologated and on the road in the future,” and it will take a lap of the Monaco course.

              Another story in the French press has a picture of Sebastian Vettel sitting inside a vintage Alpine 110 racer – the car that all this hubbub is about, an example of which is pictured above. It was taken in mid-April for German GQ magazine at the Barcelona F1 circuit. Vettel and Tavares will supposedly be presenting the concept, but that report indicates the car is called the ZAR and suspects the first letter is for “zero emissions,” the second for Alpine, the third perhaps for Renault. A report in CNET France also claims the ZAR appellation for the concept, allowing that the meaning of the acronym can only be supposition for now. True, the DeZir was an all-electric concept, so either the A110-50C/ZAR has 400 electric horsepower and there isn’t any mid-mounted 3.5-liter Nissan V6, or Renault has found a way to break every single law of internal combustion… or we just don’t know what’s really in there.

              We’ll should know all come Friday at 1:00 PM local time.

              * UPDATE: The leaked image (inset) is the real deal. Renault has released some teaser photos and a video, and the reveal will happen on French Yahoo! Autos on Friday at 1:01 p.m. Monaco time. Scroll down to watch the teaser vid.

              Continue reading Renault confirms 400-HP Alpine concept debuting on Friday *UPDATE [w/video]

              Renault confirms 400-HP Alpine concept debuting on Friday *UPDATE [w/video]

                  



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                Followup: Renault confirms 400-HP Alpine concept debuting on Friday

                bdfde alpinea110orig Followup: Renault confirms 400 HP Alpine concept debuting on Friday

                Renault has confirmed the unveiling of an Alpine concept at this weekend’s Formula One Grand Prix de Monaco, but as we get closer there are new details alongisde new questions. Just yesterday came the leaked image of a concept called the A110-50C, heavily based on the Renault DeZir concept, that could turn out to be the thing itself or pure Photoshop fancy. French press is reporting that Renault COO Carlos Tavares has confirmed that a 400-horsepower concept will appear that “could be homologated and on the road in the future,” and it will take a lap of the Monaco course.

                Another story in the French press has a picture of Sebastian Vettel sitting inside a vintage Alpine 110 racer – the car that all this hubbub is about, an example of which is pictured above. It was taken in mid-April for German GQ magazine at the Barcelona F1 circuit. Vettel and Tavares will supposedly be presenting the concept, but that report indicates the car is called the ZAR and suspects the first letter is for “zero emissions,” the second for Alpine, the third perhaps for Renault. A report in CNET France also claims the ZAR appellation for the concept, allowing that the meaning of the acronym can only be supposition for now. True, the DeZir was an all-electric concept, so either the A110-50C/ZAR has 400 electric horsepower and there isn’t any mid-mounted 3.5-liter Nissan V6, or Renault has found a way to break every single law of internal combustion… or we just don’t know what’s really in there.

                We’ll should know all come Friday at 1:00 PM local time.

                Renault confirms 400-HP Alpine concept debuting on Friday

                    



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                  Report: Cadillac Escalade to get new lease on life in 2014

                  Cadillac Escalade

                  Known for unmitigated excess to some, the Cadillac Escalade embodies over-the-top transportation for oil barons and high-rolling hip-hop stars. The Detroit Bureau quotes an unknown senior Cadillac official saying, “We were finding that for everyone turned on by that image there were four (potential luxury buyers) who were [turned off].” Add in national gas prices flirting with $5 a gallon, and the Escalade seemed destined to join the flamboyant fins of the 1959 Eldorado.

                  But The Detroit Bureau says GM saw too much profit in the tanker-sized truck and plans to refresh it in early 2014 as a 2015 model. The Bureau predicts the SUV will continue to be body-on-frame with the new 2013 Chevrolet pickup underpinnings holding it all together. It’s probably safe to assume the luxury will be upsized, the engine uptuned and the price upjacked.

                  Cadillac Escalade to get new lease on life in 2014

                      



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                    Followup: Pricing added to 2013 Ford Fusion configurator

                    2013 Ford Fusion

                    We’ve noticed that 2013 Ford Fusion configurator has been updated with dollar values for each of its four models, however, we’re not so sure the pricing is that black-and-white. Ford has also updated the disclaimer at the bottom of the page, to read, “Prices and features are for survey purposes only and are subject to change and features may become unavailable at the time of vehicle introduction.” In other words, don’t get too fixated on the numbers, as they’re not locked down yet. And by playing with the configurator, you’re likely serving as a FoMoCo lab rat – after all, this is the company that never met a focus group it didn’t like.

                    It’s worth noting that Ford has not issued an official press release on pricing yet. But for now, it seems like the base Fusion S will start at $22,495, though we’re not sure whether that includes destination or not. Stepping up to the SE at $24,490 will upgrade the steel wheels to alloys, add heated, lighted mirrors with turn signal indicators, and get you body color rocker panels. Inside, the SE has a power driver’s seat and a better stereo, and backseat passengers get an armrest and their own HVAC ducts. The SE also allows you to order other stuff, including navigation and start/stop, or opt for a different engine than the base-spec 2.5-liter four-cylinder with automatic transmission.

                    The 1.6-liter EcoBoost four-cylinder is available with a manual or automatic on the SE for $25,290, while the start/stop-equipped version (automatic only) is $25,585. The 2.0-liter EcoBoost with automatic is $26,745 when ordered in SE trim. Ford lists a number of different packages and options, but they seem to be offered on a sliding scale, such that the packages are more expensive on the lower-priced models. For instance, the Luxury Package with leather and heated seats, among other equipment, is $1,505 on the 1.6-liter EcoBoost but only $1,050 on the 2.0-liter EcoBoost.

                    On the SE Hybrid, which starts at $27,995 and is equipped with a non-EcoBoost 2.0-liter four-cylinder and a CVT, the same Luxury Package is listed at $2,000. Apparently if you’re saving all that money on gas, you can afford to pay double the guy with the most powerful engine.

                    At the top of the Fusion price list, of course, rests the Titanium, which offers a lot of the optional stuff standard for $30,995. It’s also the only way to get all-wheel drive, which will set you back $32,995. Note that the Titanium is exclusively powered by the 2.0-liter EcoBoost and is not available with a manual, so you won’t be configuring your Fusion as a dual-use weekend rally car.

                    But then again, Ford will likely change this all tomorrow.

                    Pricing added to 2013 Ford Fusion configurator

                        



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                      Cadillac releases trunkload of new XTS images

                      2013 Cadillac XTS

                      Maybe it’s just having downloaded 50-plus images of the new full-size Cadillac, but the 2013 Cadillac XTS is starting to grow on us. And not like a fungus, but like a jumbo CTS – one fitted with Magnetic Ride Control and HiPer Struts, all-wheel-drive and Brembos. And a trunk that’s enormous enough that GM says the XTS “is in a league of its own,” promising “room for five or more suitcases.”

                      So maybe that enthusiasm might be premature – or better reserved for the ATS – but we’ve got someone driving the big Caddy this week. We’ll have a full report soon.

                      Cadillac releases trunkload of new XTS images

                          



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                        Video: Ken Block’s Gymkhana 4 re-edited with less "Hollywood"

                        d123e ken block gymkhana 4 edit Video: Ken Blocks Gymkhana 4 re edited with less "Hollywood"

                        The fourth installment of Ken Block’s Gymkhana series was aptly subtitled “The Hollywood Megamercial.” We know Ken needs to sell some DC Shoes apparel to pay for these lavish drifting productions, but the sales pitch stole the spotlight from the action in Gymkhana 4. Ever wonder what the video would have been like without the special effects and clothing commercials?

                        It took them the better part of a year, but DC Shoes has finally released a bonus edit that removes the “Hollywood” parts of the video, leaving just the gymkhana parts that we all clicked Play to watch in the first place.

                        Cutting out the special effects and infomercial aspects shortens the video from a weighty 9:16 to a lithe and focused 5:11. The difference between the two vids is most apparent by comparing when the Ford Racing rally Focus leaves the starting line. Original video: 1:25. New edit: 0:09. Over a minute was saved just by cutting the clip of Ken Block on fire and nixing the opening credits for his wardrobe. Another two minutes was saved at the end by leaving the Bollywood dance on the cutting room floor.

                        Scroll down to watch the new bonus edit that lets the viewer better appreciate the skill required to perform such stunts, as well as the original version. You can also click here to watch a YouTube Doubler of the videos playing side-by-side.

                        Continue reading Ken Block’s Gymkhana 4 re-edited with less “Hollywood”

                        Ken Block’s Gymkhana 4 re-edited with less “Hollywood”

                            



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                          Report: First Ford Focus Electric models en route to dealerships

                          32e89 03 2012 ford focus electric fd Report: First Ford Focus Electric models en route to dealerships

                          The 2012 Ford Focus Electric is officially on its way to dealerships. Outlets in California, New Jersey, and New York – 67 in all – are going to be the first to receive the electron-fueled Focus, with about six cars each winding up on lots. To help dealers build more excitement for what’s likely to be a slow-starting sales story, the dealers will hold one of the Focus EVs as a demonstrator.

                          Even if fewer than 5,000 Focus Electric models find buyers this year, Alan Mulally won’t be disappointed. While Ford ultimately expects electrics and hybrid vehicles to account for up to 25 percent of its sales volume by 2020, the company is moving deliberately. Rather than develop and tool an entirely new platform, Ford’s move to modify the Focus for electric propulsion is said to allow some semblance of a profit margin, but it’s going to take time for consumers to warm to the idea of a $40,000 Focus, even if a third of that price is the battery, and Ford appears to be keeping this in mind.

                          After the initial 350 or so cars are delivered to the pilot stores, the rest of the Ford dealers across the nation will start getting the Focus EV before spring turns into summer.

                          First Ford Focus Electric models en route to dealerships

                              



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                            Jeep recalls nearly 68,000 Wrangler models over… skid plate fires?

                            e3c93 wranglerskidrecall Jeep recalls nearly 68,000 Wrangler models over... skid plate fires?

                            Chrysler is recalling 67,872 Jeep Wrangler models over a potential issue with the transmission skid plate. The recall deals solely with Wranglers from the 2010 model year, equipped with automatic transmissions. It’s been found that debris can collect on the skid plate that protects the transmission, leading to the risk of a fire if the debris makes contact with the nearby catalytic converter.

                            Chrysler will begin notifying owners this month, at which time they can take their Wranglers to be repaired free of charge at the dealer. Scroll down for the complete release from the National Highway Traffic Safety Adminstration.

                            Continue reading Jeep recalls nearly 68,000 Wrangler models over… skid plate fires?

                            Jeep recalls nearly 68,000 Wrangler models over… skid plate fires?

                                



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                              Motorsports: Record number of Shelby Cobras to take part in Monterey Motorsports Reunion

                              Shelby Cobras at the Monterey Motorsports Reunion

                              Last year, the Monterey Motorsports Reunion announced that the Shelby Cobra would be the featured marque for 2012 in honor of the company’s 50th anniversary. It’s shaping up to be quite the celebration. Earlier this month it was announced that no fewer than 45 competition Cobras will be racing on the track come August, with owners from across the United States, the United Kingdom, Switzerland and Canada in attendance. In fact, demand to participate was so high that several entrants actually had to be turned away.

                              Shelby Cobras won’t just be on the track, though. The event expects at least 200 Cobras, real and replica, to gather in the infield car corral. Shelby and Ford Motor Company will also bring a collection of historic Cobras to display in the paddock. In other words, if you’re a Shelby Cobra fan then start making plans to attend right away.

                              You can read the official announcement from the Monterey Motorsports Reunion below.

                              Continue reading Record number of Shelby Cobras to take part in Monterey Motorsports Reunion

                              Record number of Shelby Cobras to take part in Monterey Motorsports Reunion

                                  



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                                Report: Car Wars report predicts Hyundai, Kia will lose market share

                                54a73 gyi0062947481 opt Report: Car Wars report predicts Hyundai, Kia will lose market share

                                The annual “Car Wars” report by Merrill Lynch analyst John Murphy predicts that, despite their seizing of U.S. market share over the last few tumultuous years, Korean brands Hyundai and Kia will give it all back and then some to companies like Ford, General Motors and Toyota by 2016.

                                Murphy bases his predictions not on tea leaves or crystal balls, but rather the rate at which automakers launch new products. Ford will replace 26 percent of its product line over the next four years, a number that represents 46 percent of its volume, while General Motors will replace 25 percent and Toyota 24 percent. On account of these new product launches, Murphy says Ford can expect to add 0.8 percentage points of market share, General Motors will recover 0.5 points and Toyota will add another 0.3 points.

                                Other automakers that won’t be so aggressive in turning over their lineups with new models include Chrysler, Honda, Nissan and the European brands, which Murphy surmises will all remain flat in terms of market share.

                                Hyundai and Kia, meanwhile, will be introducing fewer new models than the rest and therefore, Murphy predicts, will see a 0.5 decline in U.S. market share.

                                Of course, these are all just predictions and can be blown to bits with the next unforeseen economic crisis or natural disaster, just like the last three years were. And there are other factors that might affect market share for each automaker during the next three years, including the availability of raw materials, exchange rates, union contracts, recalls and a million another minor things that might grow to become big things, not the least of which is consumers deciding they actually like all those new products being launched.

                                Car Wars report predicts Hyundai, Kia will lose market share

                                    



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                                  Report: Next Subaru WRX previewed by Advanced Tourer concept

                                  Subaru Advanced Tourer Concept - live from 2011 Toyko Motor Show

                                  There was nary a peep of discontent about the looks of the Subaru Advanced Tourer concept revealed at the 2011 Tokyo Motor Show. But when everyone was clamoring for Scooby to transfer the Advanced Tourer’s looks to a production vehicle, never once did people ask for that transfer to be foisted on the WRX. A report in Motor Trend, though, says that’s what’s happening: the concept “was actually an early look at the next-generation Subaru WRX.”

                                  MT’s sources said the front end Advanced Tourer’s front end will go onto the WRX, with other aspects of the concept made more aggressive to suit the personality of Subaru’s rally-ready racer. And if the concept also presages the next WRX’s dimensions, then you can expect the next-generation sedan and hatchback to be larger (though in truth we don’t anticipate a big gain in footprint).

                                  Notice the name “Impreza” hasn’t appeared anywhere in our discussion yet. Subaru is reportedly dropping the name in an attempt to get more ‘Likes’ for the WRX by making it more approachable, so the next model will relinquish its association with the Impreza line and be more performanced focused even as it is receives a better interior and is morphed into a “more-mature sporty grand tourer.” Engine choices are still being debated for the car due in 2015; the rumored options include 1.6-liter and 2.0-liter turbocharged four-cylinders and a hybrid version of the 1.6-liter.

                                  Next Subaru WRX previewed by Advanced Tourer concept

                                      



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                                    Report: Pininfarina turns first net profit since 2004

                                    Pininfarina Emblem

                                    Automotive News reports Pininfarina projects it will turn a profit for 2012, thanks in part to debt restructuring. The Italian design studio hasn’t seen a profit in eight years, but signed a deal in April to restructure $182.6 million in debt. The move effectively stretched the studio’s repayment deadline from 2015 to 2018. At the same time, Pininfarina announced it will likely see an operating loss this year, but a one-time gain of $57.6 million will result in the net profit. Last year, the company lost $8.3 million in the first quarter, though that figure has dropped to just under $4 million during Q1 2012.

                                    Pininfarina also saw its net revenue increase by $2.9 million. The company designs vehicles for manufacturers the world over, including makes like Ferrari, Maserati, Rolls-Royce and Cadillac, though CEO Silvio Pietro Angori recently announced China is set to become the studio’s largest market this year. That title was previously held by Germany.

                                    Pininfarina turns first net profit since 2004

                                        



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                                      Motorsports: Guy Fieri to drive Corvette ZR1 pace car in Indy 500

                                      Celebrity chef Guy Fieri with Cadillac CTS-VDiners, Drive-ins and Dives persona Guy Fieri is making more news with garages these days than kitchens. The Food Network host, who recently had his Lamborghini Gallardo stolen and then recovered in a teen’s storage container, has been selected to drive the 2013 Chevrolet Corvette ZR1 pace car at the Indy 500 this year.

                                      Guy’s an admitted car fan, and he should feel at home in the ZR1; he owns seven Chevrolet models that span the decades from 1968 to 2011, and a Cadillac Escalade ESV. He’ll be pacing the field in the 638-horsepower special edition Arctic White coupe on Sunday, May 27 at noon EST.

                                      Guy Fieri to drive Corvette ZR1 pace car in Indy 500

                                          



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                                        Report: Ford finally takes serious aim at the Chinese market

                                        Ford China

                                        When we asked Volkswagen last year why it was building a factory in the U.S., after having missed the irrationally volcanic era of car sales, we were told that even a 12-million-per-annum market was still too big to ignore. A report in Reuters paints Ford’s situation in China somewhat the same way: Ford is only now attacking the Chinese market, building plants and increasing local capacity there, after numerous other players have established their positions.

                                        Nevertheless, there’s still much to play for. Whereas our market is expected to hang around in the 12- to 15-million-unit range, China’s market is predicted to hit 30 million cars per year by 2020. Said one analyst, “People are saying the Asia Pacific auto industry by 2020 is half the world’s industry.” A little piece of China’s colossal market will, anywhere else, still be considered a pretty big piece of pie.

                                        After years of false starts and missteps in The Middle Kingdom, Ford sells six cars in China now, but they weren’t developed for the Chinese market and haven’t taken off with buyers there. Over the next three years Ford intends to introduce 15 more cars, many of them SUVs, and 20 engines to the Chinese market that can make better impressions on the locals.

                                        That won’t put it anywhere close to market leaders General Motors – which already sells 35 cars there and is lining up 60 more models, and has the preeminient Buick brand – or Volkswagen. But even the 3.1 percent share that one analyst predicted was in Ford’s reach by 2020, up from 2.8 percent now, will be enough to turn Ford’s currently desultory Chinese-market profits into something like a $700-million spigot once its production and offerings are stabilized.

                                        Ford is investing $600 million and $760 million in two projects with its JV partner Changan Ford Mazda Automobile to expand capacity to 1.5 million autos per year. At the moment, The Blue Oval has no plans to take Lincoln across the Pacific.

                                        Ford finally takes serious aim at the Chinese market

                                            



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