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Chrysler Group’s “Imported from Detroit” ad campaign grabbed top honors Wednesday night in New York City, winning the North American Grand Effie Award as the most effective ad in the nation.

“Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city,” said Deborah Sandler, President, Mars Chocolate North American and a Grand Effie jury member, in a news release.

Indeed. The two-minute Super Bowl commercial, titled “Born of Fire”, created a huge buzz for the city and for the Chrysler 200. The agencies Wieden+Kennedy and Universal McCann created it and Chrysler capitalized on it.

“The success of this campaign has contributed significantly to the company’s sales growth over 2010, and as a result of this success, Chrysler has paid off their government bailout six years early,” Chrysler said in its entry.

Other automotive winners at the Effie Awards included Porsche grabbing second place in the automotive category for “How Porsche created new relevance for a revered icon,” and Chevrolet taking third for “Chevy Volt, it’s more than electric.”

Kia also grabbed a third-place honor in the Single Impact Engagement category for its “Not your average slam dunk” commercial.

And for those feeling nostalgic, scroll down and check out the original commercial. It still gives us chills. You can also read more about the Effie Awards in the included press release.

Continue reading “Imported from Detroit” wins Grand Effie award for effective advertising

“Imported from Detroit” wins Grand Effie award for effective advertising

The National Highway Traffic Safety Administration has expanded its investigation into Chevrolet Cruze engine fires to two model years.

In April, NHTSA began investigating two complaints concerning fires erupting in 2011 Cruze engine compartments. Now, Reuters is reporting that the government agency has added 2012 Cruze models to the list, upping the number of total vehicles from 177,000 to 370,000.

General Motors told Reuters it has cooperated with investigators and there have been no reported injuries or accidents related to the probe.

According to a pair of complaints filed on NHTSA’s website, two Cruze sedans were on the the open road when smoke began streaming out from under the hood. A few minutes later, the cars were ravaged by fire.

“In two minutes, the car was fully engulfed and flames were 15-feet high,” one complaint said. “GM needs to find out and correct this problem before someone get [sic] seriously hurt.”

NHTSA broadening Chevy Cruze fire probe to 370,000 sedans

General Motors has announced the automaker is recalling certain 2013 Chevrolet Malibu models for a potential sensor failure. Under hard braking, the vehicle’s sensing and diagnostic module may reset itself, and if that occurs just before an abrupt turn, the vehicle could trick itself into sensing a rollover. In that event, the roof rail airbag could deploy outside of a crash situation. What’s more, the seat belt pretensioners could then fail during a severe crash. Needless to say, it could be a dangerous situation.

The recall covers a total of 4,304 units manufactured between October 24, 2011 and March 31, 2012. According to the National Highway Traffic Safety Administration, GM will notify owners and reprogram the sensing and diagnostic module free of charge. The campaign is set to get underway on June 1. Check out the full recall notice for yourself.

Continue reading Chevy recalls 2013 Malibu Eco over unintended airbag deployment fears

Chevy recalls 2013 Malibu Eco over unintended airbag deployment fears

NASCAR may have once been a form of motorsport in which only domestic automakers competed. And that’s largely still the case, with one notable exception: Toyota. The Japanese automaker faced some difficulty breaking into the Good Ol’ Boys racing series, but though some purists may still malign it, Toyota is in NASCAR to stay. And this is its latest car.

“Based”, in design anyway, on the latest Camry, the new stock car from Toyota Racing Development is set to compete in the Sprint Cup next season, alongside the new Ford Fusion (among other competitors from Dodge and Chevy). The result of “an aggressive redesign”, the new racer was developed with input from the company’s Calty Design studio to look more like the road-going Camry than ever before.

Yes, it does bear a resemblance to its road-going cousin, especially in the fascia. That said, it’s still a composite body over a tube frame powered by a V8 engine driving the rear wheels. In other words, this is a Camry in name only.

Of course it doesn’t hurt Toyota’s case that the Camry is built in America with more American components than most “domestic” vehicles, and now the stock car looks more stock, too. Keep reading below for the full press release.

Continue reading Toyota aims to put more “stock” into stock cars with 2013 NASCAR Camry

Toyota aims to put more “stock” into stock cars with 2013 NASCAR Camry

The overhaul of General Motors‘ marketing battle plan isn’t finished. The Wall Street Journal reports that Joel Ewanick, GM’s global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it’s just got too expensive and that variety is called for. Thirty-second spots for next year’s big game are projected to cost $3.8 million.

The development comes quickly after GM decided to stop buying ads on Facebook citing a lack of effectiveness (to which Ford responded), and comes during a year of realignment efforts throughout the company: a global review of accounts began earlier this year and some were quickly let go, a brand new agency was created for Chevrolet and set up shop in Detroit, and personnel are being realigned.

The General’s global ad spend in 2011 was $4.7 billion, and word is that GM doesn’t plan on spending less, it only wishes to spend better – Ewanick says the changes made so far will net the company $2 billion in savings over the next five years. It’s clear he’s looking to unlock more efficiencies; observers say that GM is also trying to improve its ad performance overseas and find better ways to reach demographics that have migrated in all directions and to all media.

GM pulls advertising from next Super Bowl after Facebook exit

Calling it “Holden’s worst kept secret,” a report in Australia’s Drive indicates that the General Motors antipodean brand will announce “very soon” that it will be exporting “thousands of Commodores to the U.S. from 2013.” Or, put another way, we will be getting thousands of Chevrolet SS Performance sedans – the Pontiac G8 in a previous life – starting next year.

The report says Holden is divulging the news earlier than planned because leaks just about everywhere, including OnStar, as well as trade-publication reports and speculation about GM’s 2013 NASCAR entrant, have got everyone looking southward for confirmation of the answer we already (almost) know.

Drive says our rear-wheel drive Chevrolet will get a revised take on the VF-model Commodore that has an aluminum hood to make it lighter and less aggressive wheel arches to make it more slippery. No hard numbers are attached to the export rumors, but it is expected to number “much fewer than the 50,000-odd” units that were predicted for the Pontiac G8 program.

The scintillating line for bitter enthusiasts still chafing over the confirmed-then-cancelled G8 ST Ute corn tease is that the exports “could also expand to involve ute and sportwagon variants.” Drive didn’t, but we will emphasize the word “could,” since we’ve been here before. However, that does jive with a report in Car and Driver indicating the same thing. Holden’s announcement could be made as soon as later today right now – see below for update.

*UPDATE: Well that didn’t take long. General Motors has officially confirmed that the new Holden-derived sedan sold in the U.S. will be called simply Chevrolet SS. The “limited production” SS will race in NASCAR beginning with the 2013 Daytona 500 and will appear in showrooms in 2014. GM isn’t getting into specifics, but says “The much anticipated Australian-built car will benefit from significant technology advances which enhance overall performance.” As to additional bodystyles like a wagon or pickup, well, GM isn’t saying. See more in the official press release added below, and click on the image above to get a look at GM’s newest racer all camo’d up.

Continue reading Holden announces export of RWD Commodore to North America, other bodystyles could follow *UPDATE

Holden announces export of RWD Commodore to North America, other bodystyles could follow *UPDATE

Calling it “Holden’s worst kept secret,” a report in Australia’s Drive indicates that the General Motors antipodean brand will announce “very soon” that it will be exporting “thousands of Commodores to the U.S. from 2013.” Or, put another way, we will be getting thousands of Chevrolet SS Performance sedans – the Pontiac G8 in a previous life – starting next year.

The report says Holden is divulging the news earlier than planned because leaks just about everywhere, including OnStar, as well as trade-publication reports and speculation about GM’s 2013 NASCAR entrant, have got everyone looking southward for confirmation of the answer we already (almost) know.

Drive says our rear-wheel drive Chevrolet will get a revised take on the VF-model Commodore that has an aluminum hood to make it lighter and less aggressive wheel arches to make it more slippery. No hard numbers are attached to the export rumors, but it is expected to number “much fewer than the 50,000-odd” units that were predicted for the Pontiac G8 program.

The scintillating line for bitter enthusiasts still chafing over the confirmed-then-cancelled G8 ST Ute corn tease is that the exports “could also expand to involve ute and sportwagon variants.” Drive didn’t, but we will emphasize the word “could,” since we’ve been here before. However, that does jive with a report in Car and Driver indicating the same thing. Holden’s announcement could be made as soon as later today.

Holden to announce export of RWD Commodore to North America, other bodystyles could follow

If you’re wondering why the name Trax sounds familiar, it’s because we’ve heard it before. That’s right, General Motors’ chunky little crossover concept has blossomed into the production CUV you see here, and might we say, it’s quite a handsome little thing.

Details about the new Trax are scarce, but since it looks to be based on the same high-riding platform derived from the Sonic that underpins the Buick Encore and Opel Mokka, so we’d expect the powertrains to simply carry over unchanged.

But know this: General Motors has no plans to offer the Trax in the United States, citing “the strong position of the Equinox” as the reason why it won’t be offered Stateside. That’s a shame, too. In our opinion, this baby Bowtie certainly makes more sense than the frumpy Buick Encore that doesn’t really seem to fit with its brand. We suspect that Chevy dealers won’t get this vehicle in part because GM wants to protect the Buick’s positioning and price when it heads to U.S. dealers later this year.

The Trax will make its official debut at the Paris Motor Show in late September. For now, click the image above for a high-resolution version and scroll down to read GM’s official release.

Continue reading Chevrolet Trax crossover headed to Paris, not bound for U.S.

Chevrolet Trax crossover headed to Paris, not bound for U.S.

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.

R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those “orphan owners” have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Caddillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.

Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

As Forbes points out, if you’re driving an orphaned nameplate, you just might be able to use that to your advantage when shopping for a new vehicle.

Automakers tussle over owners of ‘orphan’ makes

Toyota Supra successor, Nissan Juke-R, Cadillac ATS pricing, GM Europe restructuring, Prius PHEV sales

Episode #281 of the Autoblog Podcast is here, and this week, Chris, Dan, and Zach chat about the fresh rumors of a new Toyota Supra, the Nissan Juke-R heading for (very) limited production, Cadillac ATS pricing, GM Europe headed for another restructuring, and sales of the Toyota Prius PHEV. Your questions and comments power the end of the ‘cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We’ve embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!

Autoblog Podcast #281:

Topics:

• Toyota Supra successor rumors
• Nissan Juke-R headed for limited production
• General Motors Europe restructuring… again
• Toyota Prius über-alles

In the Autoblog Garage:
2013 Ford Flex SEL
2012 Buick Enclave

Hosts: Dan Roth, Chris Shunk, Zach Bowman

Feedback
Email: Podcast at Autoblog dot com

Review the show in iTunes

Continue reading Autoblog Podcast #281

Autoblog Podcast #281

Today Chevrolet announced that a 2013 Corvette ZR1 will pace this year’s Indianapolis 500, marking the 23rd time that a Chevy has paced the race and the 11th time the Corvette has performed the duty. With 638 horsepower from its supercharged 6.2-liter V8, the Corvette ZR1 will be the most powerful production machine to serve as the race’s pace car.

Helping to celebrate six decades of production, the 2013 Corvette ZR1 pace car mimics the design cues of the 60th anniversary package that debuted earlier this year with Arctic White exterior paint and a full-length racing stripe in Pearl Silver Blue. Inside is a Blue Diamond leather-wrapped interior with suede accents.

Look for the 2013 Chevrolet Corvette ZR1 during the 96th running of the Indianapolis 500, scheduled to start at 12:00 pm ET on Sunday, May 27th.

Scroll down to see the official details from Chevrolet.

Continue reading 2013 Chevrolet Corvette ZR1 to pace 96th Indianapolis 500

2013 Chevrolet Corvette ZR1 to pace 96th Indianapolis 500

We’re almost ready to record Episode #281 of the Autoblog Podcast, and you can check out the topics below, add your own to the Q&A and join us live via UStream, as well, and we’ve embedded our UStream player after the jump. Thanks for listening!

Discussion Topics for Autoblog Podcast Episode #281

• Toyota Supra successor rumors
• Nissan Juke-R headed for limited production
• General Motors Europe restructuring… again
• Toyota Prius über-alles

Continue reading Autoblog Podcast #281 goes LIVE at 10PM Eastern

Autoblog Podcast #281 goes LIVE at 10PM Eastern

We record Episode #281 of the Autoblog Podcast tonight, meaning you can drop us your questions via our Q&A module below and chime in to direct our conversation. Subscribe to the Autoblog Podcast in iTunes if you haven’t already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.

Discussion Topics for Autoblog Podcast Episode #281

• Toyota Supra successor rumors
• Nissan Juke-R headed for limited production
• General Motors Europe restructuring… again
• Toyota Prius über-alles

[iTunes] Subscribe to the Autoblog Podcast in iTunes
[RSS] Add the Autoblog Podcast feed to your RSS aggregator

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Submit your questions for Autoblog Podcast #281 LIVE

The General wants more rear-wheel drive vehicles in its lineup and has plans to bring a few more to America, including a sedan and possibly a wagon and sport utility, according to Car and Driver.

GM already sells a rear-wheel-drive Chevrolet sedan in the U.S., but only sworn law enforcement officers are allowed to drive it: The Chevrolet Caprice PPV.

Now, GM will reportedly build a civilian offshoot of the the PPV and market it as the SuperSport sedan, as we reported last week. Under the hood would be GM’s 6.2-liter V-8 creating more than 400 horsepower. That SuperSport badge will also go onto Chevrolet’s NASCAR entry next year.

Car and Driver reports that after the V8 SuperSport launches, a milder 300-plus-horsepower 3.6-liter V-6 model will follow. By 2015, when the rear-wheel-drive Zeta platform is improved, production of this vehicle (as well as the PPV) will come to America, thus opening up the market for more police car sales, as some local governments can only buy American-made cruisers.

Furthermore, GM is considering building a rear-wheel-drive wagon as well as a sport-utility (read: ute) model. The updated Zeta II platform can handle both vehicles, especially since the next-generation Camaro will be shifting to the new Alpha platform that will underpin the Cadillac ATS and next-gen CTS.

Really, all of these vehicles are derivatives of the Pontiac G8, which is still on sale as the Holden Commodore in other markets. It was, arguably, the best Pontiac ever made. Bringing cars, wagons and utes like that to America, under any name or brand, is an immigration policy we can fully endorse.

GM considering RWD wagon and ute for U.S. market

The Toyota Prius, the most popular hybrid in the world, was also the most popular plug-in vehicle in U.S. last month.

Compared to sales of the Chevrolet Volt and the Nissan Leaf, which sold 1,462 and 370 units, respectively, the $32,000 Prius Plug-in quietly sold 1,654 copies in April, reports PluginCars. With such strong name recognition and pent-up demand for a Prius with a cord, this shouldn’t really have been a surprise. But it still kind of is.

Toyota sold more Prius models in the U.S. last month than ever before in April (March 2012 was the Prius’ best month ever), even though the number of selling days was short. The four members of the “Prius family” sold a combined 25,168 units, an increase of 126.9 percent compared to April 2011 (which was right after the Japanese tsunami). Overall, Toyota and Lexus sold 32,593 hybrids last month, 30,126 of them wearing the Toyota badge, 2,467 of them the upper-class Lexus models.

Last year, Toyota said it expects to sell 16,000-17,000 Prius Plug-in models in 2012. Since Toyota doesn’t break out model numbers, we’re not sure what the total is for the year thus far, but 1,654 plug-ins a month is enough for the company hit that target. Scroll down below for Toyota’s official sales results.

Continue reading Toyota Prius plug-in sells 1,654 copies in April, beating Chevy Volt, Nissan Leaf

Toyota Prius plug-in sells 1,654 copies in April, beating Chevy Volt, Nissan Leaf

As of this month, South Koreans will be able to get themselves into a Corvette bought at their local Chevrolet dealer. General Motors wants to get more people in more lands behind the wheel of its icon to offset declining sales numbers here at home, and South Korea is an easier target for the moment because of the free trade agreement recently ratified between that country and the U.S.

The 430-horsepower Coupe model goes on sale May 4 for 86.4 million South Korean won ($76,528 U.S.). Obviously, the anti-tarriff provisions of the free-trade agreement haven’t come into force yet. The Corvette will join eight other Chevy models on sale on the Asian peninsula.

Chevy Corvette headed to South Korea

Borg-Warner makes the turbos for all three IndyCar engine suppliers, Chevrolet, Honda and Lotus, but the engine makers provide two compressor shrouds of their own design for homolgation by the series. Honda’s singe-turbo engine is down on power compared to Chevrolet’s and Lotus’ twin-turbo motors, and Chevrolet has won all every race so far and taken all pole positions this season. Honda had a new shroud ready for the Long Beach GP and IndyCar allowed the change, but Chevy protested so Honda wasn’t permitted to make the switch.

A three-man panel was selected to hear Chevy’s appeal, and their verdict in favor of Honda means that the Japanese automaker was permitted to swap the shroud before this weekend’s São Paulo race. The new shroud is said to be worth 10 to 15 more horsepower, but in the end, Chevrolet-powered racers managed to finish in seven of the top 10 positions.

Chevy had been contesting the ability to make an engine change at this point in the season, when there are no constant-parity clauses in the regulations and IndyCar has an agreed date in mid-June for such alterations to create parity. Honda’s argument was that an agreement in 2010 that was meant to prevent turbo wars does allow the change it sought to make. The panel supported Honda’s interpretation of the parity argument.

Chevy has said it will not appeal the decision. Now it’s up to the Honda-powered drivers fitted with the new 0.74 A/R compressor cover to show they can do better than second place.

IndyCar rules in favor of Honda, against Chevy, in turbocharger dispute

Ex-Ford engineer Richard Parry-Jones is now chairman-designate of the UK’s Network Rail. Having looked into the futures of both car and train development, he believes that by the end of this decade the most Earth-friendly internal-combustion engine cars will be about as polluting, on a per-passenger basis, as high-speed electric trains.

Parry-Jones says carmakers are targeting 40g/km of CO2 tailpipe emissions by 2020. If the “average” occupancy of 1.6 people-per-vehicle stays the same in eight years, that would equal 25 gm per person per kilometer and put such cars in the same environmental category as the cleanest mass transit.

Since the emissions of electric cars and trains is usually given as zero, we’re assuming he means diesel-electric high-speed trains; life-cycle emissions wouldn’t be a valid comparison since those aren’t factored into a car’s tailpipe number. According to The Guardian’s table of emission numbers by transport, right now you’d have to load four folks in a small diesel topped up with ultra-low sulphur fuel to get down to 42 grams per passenger per kilometer (gpkm), which would put you right with one of Virgin’s Voyager class diesel-electric trains at 75-percent capacity. If you want to go all the way low, though, you’ll need a 50cc two-stroke and a passenger: at that point you’re rocking just 19.5 gpkm. Slowly.

Some cars to be as clean as electric train travel by 2020

If you are still stuck driving a prematurely rusty 2004 Ford Freestar or Mercury Monterey minivan, you have our deepest sympathies. But for all your suffering, you might still gain some small measure of satisfaction from Ford.

Remember the investigation launched by the National Highway Traffic Safety Administration last year? Well, the good news is that NHTSA has upgraded the issue to a full-fledged engineering analysis, according to The Detroit News. Specifically, the Feds are trying to figure out whether there’s any difference between the 2004 models, vehicles that have engendered 22 reports concerning rust in the rear wheel wells, and 2005-2007 models, for which there are no registered complaints. (A 2006 model is pictured above.)

More than 82,000 vehicles are potentially affected by the rust problems, according to the report, with symptoms including difficulty latching the rear seats and anchor plates that have detached from the vehicle.

NHTSA upgrades investigation into Ford Freestar, Mercury Monterey rust issues

We’ve had the good fortune of getting up close and personal with quite a few of Icon 4×4’s creations, from their off-road wares like the CJ3B and FJ line to one-off restomod hot rods like their Derelict ‘52 Chevy. While few people may be able to afford the company’s offerings, the creativity and thought that goes into each of their vehicles is something everyone can appreciate.

We have a particular affection for Icon and its latest project, the Ford Bronco. We went for a brief drive in the very first example just before it made its debut at SEMA last year and fell in love with every detail of the modernized off-roader. Every trim piece on the car has been laser cut or machined from stainless steel. The unique gauge cluster is inspired by Bell & Ross watches. The interior aluminum is the same found on the inside of luxury skyscraper elevator doors. The Icon Bronco is capable of proving its worth both on and off-road too, thanks to an Art Morrison chassis, custom-built Dana 60 and 44 solid axle assemblies, and a Ford Mustang 5.0-liter V8 under the hood.

Jonathan Ward, creator of Icon, recently invited a documentary filmmaker inside his facility to take a closer look at the Bronco. The resulting film will give you a better idea of what went into developing the Bronco as well what makes Ward tick as both a designer and a builder. If you’ve like any of Icon’s creations, it’s definitely worth a watch. Just scroll down and hit play.

Continue reading Watch a mini-doc on the amazing Icon Bronco

Watch a mini-doc on the amazing Icon Bronco