Report: Mitsubishi Mirage headed to Canada, U.S. sales chances "50-50"

2012 Mitsubishi Mirage - live at Tokyo Motor Show reveal

Automotive News reports Mitsubishi plans to bring its recently unveiled Mirage to the Canadian market, and that the five-door hatch has a 50-percent chance of making it to U.S. buyers as well. Mitsubishi pulled the Mirage nameplate from the U.S. in 2002, but unveiled a new version of the car in Thailand just last month. At a smidge over 146 inches long, the tiny hatch would be a suitable competitor for the likes of the Chevrolet Spark and give dealers a much-needed product infusion. The company killed off the Eclipse, Eclipse Spyder and the Endeavor just recently and Mitsubishi showrooms are starting to look decidedly emaciated.

But Mitsubishi says it may not be as simple as dropping the new Mirage on U.S. soil and hoping for the best. The automaker has a reworked Outlander coming down the pike, and launching two models in close succession may make already scarce marketing dollars even harder to come by.

Then there’s the fact that the new Mirage is a no-nonsense, bare-bones creation designed to appeal to the budget-minded buyers of South Asia. Mitsubishi has some reservations about unleashing the model on content-hungry Americans. Even so, Mitsubishi says the company has yet to reach an official decision about a U.S. launch.

Mitsubishi Mirage headed to Canada, U.S. sales chances “50-50″

    



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    Official: Rimac Concept_One shows up in Monaco with $980k sticker price [w/video]

    Rimac Concept One - red - front three-quarter static view

    It takes a lot to stand apart at an exposition as jam-packed with glitzy treasure as the Frankfurt Motor Show and impress the hordes of automotive journalists there assembled, but we were suitably impressed when we laid eyes upon the Rimac Concept_One at the Messe this past September. The Croatian upstart put together a supercar of (figurative, if not literal) Bugatti proportions, but instead of building it around a fossil-guzzling conventional powerplant, Rimac designed its hypercar with the equivalent of 1,088-horsepower worth of electric motors.

    With a 92kW battery powering the electric motors at each wheel, the Rimac is said to be capable of rocketing to 62 from a standstill in just 2.8 seconds while traveling as far as 372 miles on a single charge. The team of former Pininfarina designers penned an attractive shape to go with it, the Bulgarian leathercrafters extraordinaires at Vilner were brought in to craft the interior, HRE developed a unique set of monoblock alloys and Vredestein debuted its new Ultrac Vorti tires designed by Giugiaro all for the Concept_One.

    Impressive specs, all, but what’s most impressive is that the Concept_One is no mere concept – you can actually buy it, assuming you’ve got the scratch. Upon showcasing the electric supercar at Top Marques in Monaco, Rimac announced a limited run of 88 examples will be built, each fetching $980,000 – a price as princely as the regent who was on hand to check it out in Monte Carlo. Which only goes to prove that you can, indeed, have your cake and eat it too, but it’ll cost you dearly.

    Take a closer look at the fresh crop of high-resolution images added to the gallery above and check out the bonus video of the car moving under its own power by scrolling below.

    Continue reading Rimac Concept_One shows up in Monaco with $980k sticker price [w/video]

    Rimac Concept_One shows up in Monaco with $980k sticker price [w/video]

        



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      First Drive: 2013 Dodge Dart [w/video]

      Meeting The Best Small Car Dodge Has Ever Made

      2013 Dodge Dart

      Chrysler has managed an impressive turnaround since the dark days of 2009. After carpet-bombing the market with a spate of new or refreshed models, the automaker saw its retail sales jump a whopping 43 percent in 2011, helping it report a modest $183 million profit in the process. Chrysler even managed to pay out profit-sharing checks for the first time since 2005. According to Richard Cox, director of the Dodge brand, that trend hasn’t slacked up in 2012. Year-to-date sales are up in the neighborhood of 40 percent.

      But those gains were made largely by fluffing the pillows on old platforms. New engines, new interiors and reworked sheetmetal aside, we’ve yet to see what “the new Chrysler” can pull off with a completely fresh model. At least, that was the case.

      Behold the 2013 Dodge Dart: the first serious small-car effort from the automaker since the Neon rolled off into the sunset in 2005. As the first completely new machine from Chrysler since the automaker’s bankruptcy and subsequent takeover by Fiat, there’s plenty riding on the new compact.

      While technically based on the Alfa Romeo Giulietta, American engineers have drawn and quartered the chassis while also reworking the suspension to suit domestic tastes. With eye-catching styling, an à la carte option system and a range of fuel-efficient and powerful engines, the 2013 Dart isn’t just a step forward for Dodge, it might just be a step forward for the compact class.

      Continue reading 2013 Dodge Dart [w/video]

      2013 Dodge Dart [w/video]

          



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        Report: Bentley aims to sell 3K SUVs annually… including plug-in hybrid version

        Bentley EXP 9 F - front three-quarter view

        If you want a top-of-the-line SUV with serious performance capabilities, look no further than the Volkswagen Group. Its Porsche unit has had tremendous success with the Cayenne, a vehicle that has doubled its sales all on its own – and that’s not even accounting for the Volkswagen Touareg or Audi Q7 that share some of its underpinnings. Keen to capitalize on that success, the German auto giant is overseeing the application of the same formula to two of its other divisions: Lamborghini, which just unveiled its new Urus concept, and Bentley, which is working on an SUV of its own.

        The British marque has been showcasing the EXP 9 F concept to preview what it has in store. It only hinted at powertrain possibilities upon its unveiling at the Geneva Motor Show, but at the Beijing Motor Show, it got ever so slightly more specific. Like the Continental range, the production version of the Bentley sport-ute would pack a 600-horsepower, 6.0-liter twin-turbo W12, but offer the (relatively) more sensible 500hp, 4.0L twin-turbo V8 as well. The bigger news, however, is the V6 plug-in hybrid option which Bentley is planning for its SUV, enabling it to travel up to 30 kilometers (18.6 miles) on electric-only mode, while rocketing to 100 km/h (62 mph) in less than five seconds.

        Bentley projects the variety of powertrain options will help it sell 3,000 units of the vehicle once it enters production in 2015 – the same figures sister-company Lamborghini is projecting for the Urus. To put that into context, consider that Bentley sold just over 7,000 vehicles (from its current Continental and Mulsanne lines) around the world last year. That’s still a far cry from the number of Cayennes that Porsche churns out – it delivered nearly 13,000 of them in the United States alone last year – but then the EXP 9 F is expected to carry a price tag north of $200,000 (double the price of even the most expensive Cayenne Turbo) while sharing common components to make its first entrance into SUV market a lucrative one for the Flying B brand.

        Scope out the fresh high-resolution images we’ve added to the gallery above for another look at the EXP 9 F (which is still expected to look different by the time it comes to production), and scroll down for the press release containing powertrain information.

        Continue reading Bentley aims to sell 3K SUVs annually… including plug-in hybrid version

        Bentley aims to sell 3K SUVs annually… including plug-in hybrid version

            



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          Report: Toyota looking for high-volume Prius assembly in U.S. by 2015

          Toyota Prius - front three-quarter view

          Rumors that Toyota would some day build the Prius in the U.S. have bounced around for years, with a location in Mississippi often being cited as the most likely candidate. After that plan was officially scrapped in 2008, a new version of the same story returned in 2010 when a Toyota executive vice president said Mississippi Prius production could start up in 2016. Given the on-again, off-again history of the story, we weren’t surprised when not much was officially said about the matter in the last two years. That changed today.

          Koei Saga, senior managing officer in charge of drivetrain R&D at Toyota, has informed Automotive News that Toyota is now thinking of making the Prius in the U.S. by 2015 and wants to get hybrid drivetrain components – motors, inverters, batteries (likely lithium-ion packs) – from North American suppliers. The base fourth-gen Prius will probably still use nickel-metal hydride batteries, but the batteries made in the U.S. might be li-ion.

          A 2015 timetable means it is likely that America would make the fourth-gen Prius model, which is due around that time. The reason this story keeps coming back is because it makes sense to build the Prius in the States. Sales are strong here and expected to grow, so extra production somewhere will almost certainly be needed to meet demand. Plus, a strong yen means that Prius vehicles built in America would likely come at a lower cost to Toyota.

          Toyota currently makes the Camry hybrid in the U.S. at its plant in Georgetown, KY. The question as to whether the U.S. Prius would be made there, at Toyota’s Mississippi plant, at the Tesla plant in Fremont, CA (formerly known as NUMMI) – where rumors about Toyota and the electric car automaker building electric cars like the RAV4 EV have also floated around in the past – or somewhere else completely will need to be answered at another time.

          Toyota looking for high-volume Prius assembly in U.S. by 2015

              



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            Motorsports: Travis Pastrana’s NASCAR debut didn’t quite go according to plan

            Travis Pastrana in Nationwide race

            A mullet-wearing Travis Pastrana had three goals for his first NASCAR Nationwide Series race at Richmond International Raceway: to finish, to do it on the lead lap, and to do it in front of Danica Patrick. He achieved one of them, crossing the line in 22nd place – two laps down on winner Kurt Busch. His only real incident was getting busted for speeding in the pit lane, which dropped him further down the order.

            Pastrana plans on running seven Nationwide races and nine races in NASCAR’s lower-tier K&N Pro Series East. This one at Richmond will have been the hardest Nationwide event because it was the first, but having brought the car home at all will be a boost and should get him cleared by series officials to run the high-speed track at Charlotte on May 26.

            This was Pastrana’s overdue intro to NASCAR after he broke his ankle at the X Games last year and had to abort his 2011 schedule. He pledged to stay off the bikes for two years to give stock car racing a real shot and said he wants to be in the top 20 this year, top ten next year, and fighting for wins the year after. As for that target he put on Danica Patrick’s back in Richmond, no doubt he got a good look at it since she finished a spot ahead of him in 21st. He’ll get another shot at the Nationwide race at Darlington on May 11th.

            Travis Pastrana’s NASCAR debut didn’t quite go according to plan

                



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              Report: Bertone may sell Nuccio Concept to collector for $2.65M

              a788b bertonenucciosale Report: Bertone may sell Nuccio Concept to collector for $2.65M

              The Nuccio concept, showed off by Bertone as a rolling model at the Geneva Motor Show and then as a road-ready car at the Beijing Motor Show is in talks to be sold. An update on the Lancia Stratos Zero concept from the seventies and powered by a 4.3-liter Ferrari V8 with 480 horsepower, the Nuccio was a 15,000-hour exercise in what the company’s historical language could look like today.

              A Chinese collector was so taken with it that, according to a report in Automtive News, he is in discussions with Bertone to drop €2 million ($2.7 million) to take it home. If the deal is closed, he won’t get to take it home until after Pebble Beach weekend, where Bertone plans to again display the Nuccio.

              Bertone may sell Nuccio Concept to collector for $2.65M

                  



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                Motorsports: IndyCar rules in favor of Honda, against Chevy, in turbocharger dispute

                Honda IndyCar

                Borg-Warner makes the turbos for all three IndyCar engine suppliers, Chevrolet, Honda and Lotus, but the engine makers provide two compressor shrouds of their own design for homolgation by the series. Honda’s singe-turbo engine is down on power compared to Chevrolet’s and Lotus’ twin-turbo motors, and Chevrolet has won all every race so far and taken all pole positions this season. Honda had a new shroud ready for the Long Beach GP and IndyCar allowed the change, but Chevy protested so Honda wasn’t permitted to make the switch.

                A three-man panel was selected to hear Chevy’s appeal, and their verdict in favor of Honda means that the Japanese automaker was permitted to swap the shroud before this weekend’s São Paulo race. The new shroud is said to be worth 10 to 15 more horsepower, but in the end, Chevrolet-powered racers managed to finish in seven of the top 10 positions.

                Chevy had been contesting the ability to make an engine change at this point in the season, when there are no constant-parity clauses in the regulations and IndyCar has an agreed date in mid-June for such alterations to create parity. Honda’s argument was that an agreement in 2010 that was meant to prevent turbo wars does allow the change it sought to make. The panel supported Honda’s interpretation of the parity argument.

                Chevy has said it will not appeal the decision. Now it’s up to the Honda-powered drivers fitted with the new 0.74 A/R compressor cover to show they can do better than second place.

                IndyCar rules in favor of Honda, against Chevy, in turbocharger dispute

                    



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                  Official: Honda developing tech that helps prevent traffic jams

                  Honda's traffic jams prevention system

                  It happens every time traffic gets too heavy and starts to slow: One inattentive driver panics and slams on his brakes, triggering a chain reaction that leads to a complete traffic stoppage a few dozen cars behind. If everyone could just slow down, pay attention, and maintain an even speed, we could all get where we’re going. Honda hopes to deploy a new system to help make that a reality.

                  The Japanese automaker has developed the first-ever vehicle communications system geared to cut both traffic jams and fuel use by monitoring a driver’s acceleration and braking habits and providing information that Honda says will encourage smoother driving.

                  Honda, along with the University of Tokyo’s Research Center for Advanced Science and Technology, has developed on-board terminals that connect to cloud-based computing systems to allow communications between cars on the same road that can help drivers maintain a relatively constant driving distance between vehicles. Tailgating is bad for both traffic and fuel economy, and Honda’s system discourages it.

                  The system differs from traffic monitoring systems that have been part of other vehicle communication systems in that it provides color-coded displays to indicate whether the driver needs to drive smoother and make acceleration and deceleration more gradual. The system can also work with adaptive cruise control to automatically regulate speed among a group of vehicles. The first public road tests will occur in Italy and Indonesia starting in May of 2012. Honda says the system can boost average speed by 23 percent and increase fuel economy by eight percent. Not bad for some cloud computing.

                  Scroll down to read the full press release.

                  Continue reading Honda developing tech that helps prevent traffic jams

                  Honda developing tech that helps prevent traffic jams

                      



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                    Video: Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi

                    Japanese sports cars at Twin Ring Motegi

                    A Japanese motoring show, complete with titles in comic fonts, put three racing pilots behind the wheels of the Mazda MX-5 Miata, Subaru BRZ and Scion FR-S (Toyota 86, in this case) for three laps of the 2.1-mile East Road Course at Twin Ring Motegi. Of course the segment producers know that putting the 167-horsepower roadster against the 200-hp coupes isn’t exactly fair, so they gave the Mazda a small head start of about three grid positions.

                    Ex-sports car racer Takayuki Kinoshita handles the Mazda, former open-wheel pilot Naoki Hattori drives the BRZ, and former Le Mans-class winner Keiichi Tsuchiya gets fast and loose in the FR-S. The drivers offer copious on-track commentary, but it’s in Japanese. That said, watching the MX-5 try to stay in front and watching Tsuchiya start drifting are universal gearhead languages. You’ll find the action after the jump.

                    Continue reading Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi

                    Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi

                        



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                      eBay Find of the Day: 1967 Pontiac GTO Monkeemobile

                      Monkeemobile

                      Say what you will about The Monkees, but the guys in the band had great taste in automobiles. Take the Monkeemobile, for example. Built off a 1967 Pontiac GTO Convertible, the custom featured genuinely interesting bodywork and some wild engine bolt-ons. If you’re a fan of 1960s pop and yearn to relive the genre’s glory days, eBay Motors may have what you need. A recreation of the 1967 Monkeemobile has showed up for auction. This particular replica was built by Dakota County Customs using an four-speed GTO, just like the original.

                      Built for the band’s 45th anniversary and the final Monkees tour last year, this Monkeemobile is faithful down to every last detail. Unfortunately, the trumpet exhaust poking out of the front fender wells and the massive gold-flake blower are for show only. Seems fitting.

                      If you like what you see, this machine is up for bid in Richfield, Minnesota with two days left on the auctions. So far, bidding as whipped up to $60,000 with the reserve not met. Head over to eBay Motors to have a look.

                      eBay Find of the Day: 1967 Pontiac GTO Monkeemobile

                          



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                        Report: UK judge finds mom culpable for child’s injuries because of incorrect child seat

                        Child Safety Seat

                        Any time a parent’s poor judgment results in harm or injury to a child, it’s a sad case. This story, however, seems particularly tragic. According to The Telegraph, a British woman whose daughter was seriously injured in a car crash was found negligent and partially responsible for her daughter’s injuries because the girl was riding in an inappropriate child safety seat.

                        While the accident was judged to be entirely the fault of the other driver, according to the report, his insurance company insisted that part of the responsibility for the girl’s injuries fell on her mother. Despite having an appropriate car seat with a five-point harness in the vehicle, the three-year-old girl was riding in a booster seat designed for older children. The judge agreed with the insurer and ruled that the mother was 25 percent liable for her child’s head, spinal and internal injuries, which the report said will affect her for the rest of her life. The decision means the woman will receive less financial compensation from the insurance company.

                        While we’re sure that the woman – who was described by the judge as “an excellent and caring mother,” according to the report – feels no small measure of guilt, her case reinforces the necessity of proper seatbelt and child safety seat use. For more information about keeping kids safe in and around cars, please visit Parents Central, provided by the National Highway Traffic Safety Administration.

                        UK judge finds mom culpable for child’s injuries because of incorrect child seat

                            



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                          Some Pirelli World Challenge fans are pretty hardcore

                          430c2 th33 Some Pirelli World Challenge fans are pretty hardcore

                          This is the #33 Volkswagen GLI driven by Tristan Herbert in the Pirelli World Challenge Touring Car class. This weekend, the series is in Utah, racing at Miller Motorsports Park, and Herbert just took the win in his race this afternoon.

                          While noteworthy, Herbert’s victory itself is not the news item here. It’s the circumstances behind the win that appear to be pretty awesome. Scroll past the break to see the tweet from the Pirelli World Challenge folks that adds some immensely cool context.

                          Continue reading Some Pirelli World Challenge fans are pretty hardcore

                          Some Pirelli World Challenge fans are pretty hardcore

                              



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                            Video: Watch a manhole cover send a Land Rover airborne in Russia

                            manhole flips land rover

                            We love action movies as much as the next guy, but sometimes the car stunts just look too ridiculous. Like when a cop car goes airborne during a chase scene after rear-ending a parked car. Or how about when a vehicle flips end over end upon impact. That never happens, right?

                            Well it apparently does in Russia, where, thanks to seemingly everyone in the country having a dash cam, you can watch video of a Land Rover Freelander 2 driving over a manhole cover and going Bourne Ultimatum.

                            What caused the cover to blow the way it did is not evident, though it’s interesting to note that in the aftermath (in the second video especially), you see that it’s not a plain, flat manhole cover that comes to rest near the car. It’s a cylindrical object with a square grate across the top. Lending credence to the whole thing not being a fake is that a second static security camera (or similar setup) pointed at the street also caught the whole episode.

                            Scroll down to watch the bizarre incident unfold.

                            Continue reading Watch a manhole cover send a Land Rover airborne in Russia

                            Watch a manhole cover send a Land Rover airborne in Russia

                                



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                              Video: Watch a vintage Lamborghini Cheetah SUV promo

                              Lamborghini Cheetah

                              Lamborghini was in the off-road business before the cult classic LM002, cooperating with MTI on a military vehicle concept dubbed Cheetah in the mid-seventies that it hoped to sell to the U.S. armed forces. The 4,500-pound, fiberglass-bodied troop carrier used a 5.9-liter, 180-horsepower Chrysler engine mounted in back. Hardly Cheetah-like, the vehicle delivered lackluster performance and didn’t handle well.

                              Even worse, it was a badly translated copy of a vehicle already made by another firm, which landed MTI and Lamborghini in court when the Cheetah was revealed at the 1977 Geneva Motor Show. The U.S. military tested the sole prototype and totaled it.

                              Perhaps this is the worst part: the Cheetah was such an expensive failure for Lamborghini that it was one of the reasons the company was unable to follow through on its commitment to BMW for the M1 project.

                              And with that history lesson digested, you’ll get even more wry satisfaction from the narrator’s dialogue in the Cheetah promo video, which you’ll find just below.

                              Continue reading Watch a vintage Lamborghini Cheetah SUV promo

                              Watch a vintage Lamborghini Cheetah SUV promo

                                  



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                                Official: ABT introduces 240-HP tuned VW Beetle

                                c0560 abtnewbeetletune Official: ABT introduces 240 HP tuned VW Beetle

                                Maybe you want a Volkswagen Beetle that does more than merely get noticed. Maybe you want a Beetle that… provokes. If so, you need to give German tuner ABT Sportsline a call.

                                Tweaks are made to the 2.0-liter turbo that add 40 horsepower. A front spoiler, wheels anywhere from 18 to 20 inches, and oval tailipes boost the aggression. Headlight covers make it look mean, and the “carbon-look deco set” with red trim makes it unforgettable.

                                The result is the Beetle Limousine 5CO, and if you’re a configurating kind of guy, then ABT will let you toy around with the options. Otherwise there’s a press release if you scroll below and a high-res gallery above.

                                Continue reading ABT introduces 240-HP tuned VW Beetle

                                ABT introduces 240-HP tuned VW Beetle

                                    



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                                  Some cars to be as clean as electric train travel by 2020

                                  Chevy Volt

                                  Ex-Ford engineer Richard Parry-Jones is now chairman-designate of the UK’s Network Rail. Having looked into the futures of both car and train development, he believes that by the end of this decade the most Earth-friendly internal-combustion engine cars will be about as polluting, on a per-passenger basis, as high-speed electric trains.

                                  Parry-Jones says carmakers are targeting 40g/km of CO2 tailpipe emissions by 2020. If the “average” occupancy of 1.6 people-per-vehicle stays the same in eight years, that would equal 25 gm per person per kilometer and put such cars in the same environmental category as the cleanest mass transit.

                                  Since the emissions of electric cars and trains is usually given as zero, we’re assuming he means diesel-electric high-speed trains; life-cycle emissions wouldn’t be a valid comparison since those aren’t factored into a car’s tailpipe number. According to The Guardian’s table of emission numbers by transport, right now you’d have to load four folks in a small diesel topped up with ultra-low sulphur fuel to get down to 42 grams per passenger per kilometer (gpkm), which would put you right with one of Virgin’s Voyager class diesel-electric trains at 75-percent capacity. If you want to go all the way low, though, you’ll need a 50cc two-stroke and a passenger: at that point you’re rocking just 19.5 gpkm. Slowly.

                                  Some cars to be as clean as electric train travel by 2020

                                      



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                                    Report: 40% of McLaren MP4-12Cs bound for the U.S.

                                    McLaren dealership

                                    Niche automakers face a difficult decision: lay out the mountain of cash it takes to have their exotic rides certified for American roads, or save the money and miss out on one of the largest markets. McLaren Automotive had the new MP4-12C homologated for the United States, and now they’re thankful that they did.

                                    According to Motor Trend, a whopping 40 percent of the 1000 orders for the MP4-12C that McLaren has taken so far have been placed by customers in the US, through its extensive dealer network here.

                                    It was a surprise most of all for Antony Sheriff, the American who serves as McLaren Automotive’s managing director. From his experiences as a racing fan on this side of the Atlantic, he felt that McLaren lacked the brand recognition that names like Ferrari and Lamborghini enjoy in a market that’s had an on-again, off-again relationship with Formula One.

                                    With the MP4-12C already off to an auspicious start, the focus at McLaren’s high-tech facility in Woking, England, has turned to expanding the lineup. The successor to the legendary McLaren F1 is in the works, and the rumormill suggests that both a convertible version of the MP4-12C and a stripped-down, hardcore variant in the mold of the Ferrari 430 Scuderia and Porsche 911 GT3 RS are also being developed. As for those shooting-brake rumors, we haven’t been holding our breath, and wouldn’t suggest you do, either.

                                    40% of McLaren MP4-12Cs bound for the U.S.

                                        



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                                      Official: Caterham delivers first production SP/300.R to the U.S. [w/videos]

                                      Caterham SP/300.R

                                      It’s not every day that Caterham comes out with a new car. After all, the core of its business is centered around a 55-year-old design. But the SP/300.R is an all-new product, a clean-sheet design. And after unveiling the track car built in collaboration with renowned racing chassis manufacturer Lola, the first example has been delivered.

                                      The recipient of SP/300.R #1 is the car’s US distributor, Dyson Racing. Dyson will use its SP/300.R as a demonstration vehicle to drum up sales for the racer, which promises to rival Radical in the growing market for purpose-built, LMP-style track cars. Want to see more? We’ve added more photos to the gallery and a pair of videos after the jump (along with the press release).

                                      Continue reading Caterham delivers first production SP/300.R to the U.S. [w/videos]

                                      Caterham delivers first production SP/300.R to the U.S. [w/videos]

                                          



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                                        Video: Another slew of Fiat 500 Abarth ads with Catrinel Menghia released

                                        908e0 abarth 500 model 3 Video: Another slew of Fiat 500 Abarth ads with Catrinel Menghia released

                                        Ah, Catrinel Menghia. Fiat knows a good thing when it finds one, and so it’s no surprise to see a trio of new advertisements staring the Romanian-born and Italian-speaking model alongside the 2012 500 Abarth.

                                        First up is a minute-long montage showing the Scorpion-addled Abarth flung around the desert while Catrinel… well, stands around looking beautiful. Next, the turbocharged 500 drives down the Las Vegas Strip while Ms. Menghia walks around looking beautiful. Notice a trend?

                                        In the third video of this new series, Catrinel finally gets to drive the Abarth in a race against a lucky cameraman. Well, sort of. The two cars are actually piloted by “professional drivers on a closed course” – as you can see, they are wearing helmets. Catrinel and the cameraman, on the other hand, emerge from their black and white 500s with hair blowing in the wind.

                                        No matter. Clearly these videos are meant to build upon the first extremely successful tie-up between the model and the Italian hatchback. We’ve gone ahead and included that initial commercial, along with the three new ones, below. Enjoy!

                                        Continue reading Another slew of Fiat 500 Abarth ads with Catrinel Menghia released

                                        Another slew of Fiat 500 Abarth ads with Catrinel Menghia released

                                            



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