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It shouldn’t be surprising that, during the Super Bowl, the biggest single U.S. sporting event, automotive and beer companies spend the most on advertising. What might surprise you – before you give a thought to your Super Bowl diet – is the fifth biggest advertiser: tortilla chips. Ratings agency Nielsen broke down the advertising numbers over the past five Super Bowls and found that automakers cumulatively spent $172.2 million, versus beer companies investment of $126.9 million over the same period.

The increased cost of Big Game ads, even against a backdrop of decreasing first-quarter primetime advertising, hasn’t slowed anything down. The cost of Super Bowl ads rose nearly 40 percent from 2007 to 20011 (to $3,100,000 on average) while primetime television advertising in the first three months of the year dropped nearly 10 percent to $96,807.

But as Chevrolet will tell you, you just can’t beat a huge global audience: it’s “Wild Ride” ad last year had 119,628,000 viewers, making it the most watched ad of all time, according to Nielsen. Follow the jump for more details on Nielsen’s breakdown.

Continue reading No one advertises more during the Super Bowl than autos

No one advertises more during the Super Bowl than autos

The world would be considerably less entertaining if we could all predict the future. Even so, the classic car gurus at Hagerty Insurance have cast a few chicken bones in an attempt to figure out which vehicles produced today might eventually turn collectible.

The company restricted entrants to hardware with a price tag of less than $100,000, so the list isn’t populated with too many wild exotics. While vehicles like the Nissan GT-R Black Edition, Ford Mustang Boss 302 Laguna Seca Edition, Chevrolet Camaro ZL1 and Porsche 911 are low-hanging fruit, the list also featured a few surprises.

For starters, it begins with none other than the mighty Buick Regal GS. Hagerty says the vehicle is a win because it’s the first Buick with a manual transmission since the fall of the Holy Roman Empire. The Fiat 500 Abarth also makes an appearance alongside an even hotter hatch, the Volkswagen Golf R. Of course, we’re simply thrilled to see the sinister Audi TT RS make a showing. Hit the jump for the full list or view each vehicle in our gallery above.

Continue reading Hagerty predicts this year’s future classics

Hagerty predicts this year’s future classics

At the Washington Auto Show today, Chevrolet introduced a sticker.

Okay, the new Ecologic environmental labels that will be coming to all new Chevy vehicles – starting with the 2013 Sonic – is a lot more than just an adhesive piece of paper. Last year, the EPA revamped its mileage stickers, and GM has realized that many people like more information about the environmental impact of the vehicle they may be buying. GM North America President Mark Reuss said at the show that, “Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so.” This is why the information on the labels will be verified by the independent organization Two Tomorrows. The label campaign will be backed up with a website that includes “more information on the audit process and environmental features for each vehicle with an Ecologic label.”

What’s on the labels? Information about the car from its time “before,” “on” and “after” the road. This means that environmentally friendly steps that GM uses in the manufacturing process (before), steps taken to improve fuel economy (on) and information on how much of the vehicle can be recycled at the end of its life (after). You can see a detailed example of the Sonic sticker by clicking on the picture above. Since Ecologic is going to be on all Chevy models, we’ll admit we’re interested to see how GM finds the eco side of the Camaro ZL1.

Continue reading Chevrolet introduces new Ecologic window sticker, coming first to Sonic

Chevrolet introduces new Ecologic window sticker, coming first to Sonic

The 2012 Volvo S60 isn’t likely to be mentioned in the same breath as the 2012 Chevrolet Camaro, but these two cars share a unique distinction. No, Volvo has not made a mid-year change to rear-wheel drive and V8 power, but it is joining the Camaro as a crash test ace. The National Highway Traffic Safety Administration cranked up its crash-test rigor in 2011, and the Camaro has been the only car to completely ace all of the revised tests’ categories. Until now.

The 2012 Volvo S60 demonstrates the brand’s long held reputation for safety by becoming the second car to return perfect ratings in every category of NHTSA crash testing. That means this premium Swedish sedan stands up to a 35 mph frontal collision, 38.5 mph side-impact, and 20 mph simulation of a side crash into a pole better than other vehicles NHTSA has run through its gauntlet. There are a lot of vehicles out there with five-star ratings for this test or that, but only the Camaro and S60 have registered five stars in every evaluation, so far. Check out the videos of the tests, posted after the jump.

Continue reading Volvo S60 becomes second car to ace all NHTSA safety tests [w/video]

Volvo S60 becomes second car to ace all NHTSA safety tests [w/video]

One rear-drive coupe with over 500 horsepower would be enough for most automakers. But not General Motors. The biggest of the Detroit automakers just couldn’t get by with what some rivals would put on a showroom turntable with more flood-lights than an ATF raid. That’s why it makes the Chevrolet Corvette Z06 and ZR1, the Camaro ZL1 and the Cadillac CTS-V. (And that’s before we get into overseas products like the Holden Commodore GTS/Vauxhall VXR8.)

The question is, which one is best for burnouts? To bring us one step closer to the answer we all crave, our compatriots over at Inside Line took two such 500+hp GM super-coupes – the Z06 Centennial Edition and the CTS-V Coupe – down to the Streets of Willow for the fifth installment of their Burnout Super Test.

So, which of the General’s eight-cylinder muscle machines laid down the longest strip of rubber? We won’t spoil it for you, so follow the jump to watch the video clip and the link for the full article.

Continue reading Chevy Corvette Z06 Centennial goes head-to-head with Cadillac CTS-V Coupe in Burnout Super Test

Chevy Corvette Z06 Centennial goes head-to-head with Cadillac CTS-V Coupe in Burnout Super Test

Barrett-Jackson 2012, Camaro ZL1 vs Shelby GT500, Volkswagen says it’s really #1, C7 Chevrolet Corvette

Episode #266 of the Autoblog Podcast is here with Chris, Dan, Zach and Drew Phillips this week. Topics include the Barrett-Jackson auction, smack talk from the Camaro ZL1 chief, Volkswagen disputing GM’s claim of #1 in the world, and a C7 Corvette sighting. Your questions and comments power the end of the ‘cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We’ve embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!

Autoblog Podcast #266:

• Barrett-Jackson 2012
• Camaro chief says ZL1 will beat Shelby GT500
• GM beats Volkswagen, or does it? And does it matter?
• Chevrolet C7 Corvette spotted

In the Autoblog Garage
2012 Cadillac CTS-V Wagon
2012 Jeep Wrangler
2012 Nissan Rogue
2012 Volkswagen Tiguan SEL

Hosts: Dan Roth, Chris Shunk, Drew Phillips, Zach Bowman

Feedback
Email: Podcast at Autoblog dot com
Voicemail: 734-288-8POD (734-288-8763)

Review the show in iTunes and take our survey

Continue reading Autoblog Podcast #266

Autoblog Podcast #266

Elevating The Muscle Car Rivalry To A Whole New Level

Ford versus Chevy. It’s one of the greatest rivalries in the world, joining the likes of Coke versus Pepsi and Michigan versus Ohio State. While the Mustang and Camaro can’t be credited as the first two vehicles to start the Blue Oval and Golden Bowtie wars, it’s fair to say the two muscle cars kicked the battle into high gear in the 1960s.

Wherever there are rivals, you can be sure there will also be healthy levels of both respect and distaste for one another. In fact, emotions from Ford fans following the debut of both the 2012 Chevrolet Camaro ZL1 and 2013 Ford Mustang Shelby GT500 culminated in Camaro lead engineer Al Oppenheiser being unwittingly cast in the lead role of another Downfall Hitler overdub spoof. Perhaps it was something he said…

Of course, none of this ZL1 versus GT500 smack-talk will amount to anything if either car isn’t up to snuff. With that in mind, At Chevrolet’s behest, we traveled to the Bondurant Road Course just south of Phoenix, Arizona to put the 2012 Camaro ZL1 through its paces.

Continue reading 2012 Chevrolet Camaro ZL1

2012 Chevrolet Camaro ZL1

We’re almost ready to record Episode #266 of the Autoblog Podcast. Check out the topics below and you can join us live via UStream, as well, and we’ve embedded our UStream player after the jump. Thanks for listening!

Discussion Topics for Autoblog Podcast Episode #266

• Barrett-Jackson 2012
• Camaro chief says ZL1 will beat Shelby GT500
• GM beats Volkswagen, or does it? And does it matter?
• Chevrolet C7 Corvette spotted

Continue reading Autoblog Podcast #266 goes LIVE at 10PM Eastern

Autoblog Podcast #266 goes LIVE at 10PM Eastern

We record Episode #266 of the Autoblog Podcast tonight, and you can drop us your questions via our Q&A module below. Check out our discussion topics or chime in to help determine what else the crew chats about this evening. Subscribe to the Autoblog Podcast in iTunes if you haven’t already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.

Discussion Topics for Autoblog Podcast Episode #266

• Barrett-Jackson 2012
• Camaro chief says ZL1 will beat Shelby GT500
• GM beats Volkswagen, or does it? And does it matter?
• Chevrolet C7 Corvette spotted

[iTunes] Subscribe to the Autoblog Podcast in iTunes
[RSS] Add the Autoblog Podcast feed to your RSS aggregator

Submit your questions for Autoblog Podcast #266 LIVE

If you’re as excited as we are by the 2012 Chevy Camaro ZL1, it might be wise to understand the historical significance of those three letters at the end of Chevy’s retrofied muscle car. Way back in 1969 – a year some consider to be the apogee of Camaro history – the automaker built just 69 ZL1s, each powered by an aluminum-block 427-cubic-inch V8 that was otherwise unavailable in the Camaro and built specifically for drag racing.

The ‘69 Chevrolet Camaro ZL1 is highly coveted by collectors, and a perfectly stunning example was auction at the 2012 Barrett-Jackson event in Scottsdale. Though this particular ZL1 saw plenty of use on the drag strip, it’s been completely restored to like-new condition. We just drove the new 2012 ZL1 (full report coming soon), so we were keenly interested in seeing this one cross the auction block. The final bid came in at $410,000, putting the actual sale at $451,000.

Check out our high-res image gallery of live photos above, and be sure to click past the break, where you can watch a video of it being auctioned and read more about the 1969 Camaro ZL1 after the break.

Continue reading Barrett-Jackson 2012: 1969 Chevrolet Camaro ZL1 races across the auction block [w/video]

Barrett-Jackson 2012: 1969 Chevrolet Camaro ZL1 races across the auction block [w/video]

When Steve Saleen launched his new company, SMS Supercars, back in 2008, he announced that he would be expanding his portfolio of vehicles to include the muscle car offerings from Chevrolet and Dodge. First up was the 570 and 570X Challenger, followed soon after by the 302 Mustang.

Now, Steve Saleen’s muscle car trifecta is finally complete, as SMS officially unveiled the 620 Camaro at Barrett-Jackson this week. The car maintains the styling cues featured on both the Challenger and Mustang with an aggressive front splitter, side skirts, rear diffuser, butterfly hood and chrome 20-inch wheels. Inside is a custom leather interior, and under the hood, the 6.2-liter V8 has been supercharged to 620 horsepower and 570 pound-feet torque.

In addition to unveiling the car at Barrett-Jackson this week, SMS actually auctioned off the first production example last night. This particular car was also a special “Bondurant Edition” in honor of Steve Saleen’s former racing teammate, Bob Bondurant, and the two decided to donate the proceeds from the sale to two charities: Cox Charities and the Make A Wish Foundation of Arizona.

So, how did the car do? Bidding for the SMS 620 Camaro eventually reached the $100,000 mark, meaning the two charities will be getting a significant donation and the lucky new owner just got a nice tax write-off. Did we mention a Bondurant three-day performance driving school is included with the car?

You can see photos of the 2012 SMS 620 Camaro in the gallery above, and check out a video of the car being auctioned off at Barrett-Jackson in the video after the jump.

Continue reading SMS Supercars unveils 620 Camaro, auctions first example for charity at Barrett-Jackson

SMS Supercars unveils 620 Camaro, auctions first example for charity at Barrett-Jackson

It would seem on paper that the 2013 Ford Shelby Mustang GT500 should easily slay the heavier and less powerful 2012 Chevy Camaro ZL1. The former weighs 3,850 pounds and brings 650 horsepower and 600 pound-feet of torque to the table, the latter carries 4,120 pounds and 580 hp/556 lb-ft.

Not so fast, says Camaro Chief Engineer Al Oppenheiser (above). Speaking with Autoblog at an Arizona drive event for the Camaro ZL1, Oppenheiser told us, “We’ve done simulations. We predict that the ZL1 will be quicker to 60 than the [2013] GT500… We ran the Nürburgring and released a time. Ford took the GT500, too, and never released a time. I guess you can draw your own conclusions.”

When asked point-blank if he thought the ZL1 would be quicker around the ‘Ring, Oppenheiser replied, “No question.”

Them sounds like fighting words, especially in the face of data that suggests the opposite is true. Remember, this is the same guy who told Mustang fans “you’re welcome” for encouraging Ford to throw everything it can at the Camaro.

But we’re not counting Oppenheiser among the crazy just yet. All that power generated by the GT500’s supercharged 5.8-liter V8 will be for naught if it can’t reach ground without turning into tire vapor, and let’s not forget that the Blue Oval’s bomber is still dragging around a solid rear axle, compared to the all-independent suspension sporting third-generation Magnetic Ride shocks on the ZL1. And who’s doing the driving can always be the great equalizer when talking ‘Ring times.

We’re still inclined to put our chips on the blue square, but nothing’s certain until these two titans of Detroit meet head-to-head.

Camaro chief claims ZL1 will outperform Shelby GT500

Imported From Detroit And Then Some

To the average driver, the term “horsepower” has, for all intents and purposes, no meaning whatsoever. Not surprising, really, as there isn’t any single established explanation, at least not a good one, as to how today’s piston-powered engines became so intertwined with the output of a horse. Think, for a moment: Can you really quantify how much power 200 horses produce? Regardless, and though not all engines have been measured with the same methods of certification, enthusiasts of the four-wheeled kind have well over a century of automobiles and their attendant horsepower ratings with which to occupy themselves.

The Ford Model T, way back in 1908, offered up 20 horsepower. The original air-cooled Volkswagen Beetle was rated at 50 horses or less, depending on the year and displacement. Fast-forward to 1955, when Chevrolet’s newly introduced small-block V8 made an impressive 162 hp, and then to the release in 1964 of the Pontiac GTO and its 348-horsepower Tri-Power engine. We’ll shimmy right past the lamentable 1970s and ’80s (in 1975, it was possible to buy a Chevrolet Corvette with as few as 165 horses) because, more recently, there’s been a very welcome power resurgence.

Our Editor-in-Chief’s beloved 1991 Ford Taurus SHO is fitted with a Yamaha 3.0-liter V6 that was factory rated at 220 horsepower, and a few short years later, the 1994 Chevrolet Impala SS offered up a 260-horsepower V8. We bring up the SHO and Impala because they are four-door sedans, meaning horsepower need not be dismissed by the average man who must pile in his spouse and 2.5 children.

And now we have the 2012 Chrysler 300 SRT8. Lurking behind its blacked-out grille is a 6.4-liter Hemi V8 engine that ripples the pavement with 470 horsepower and 470 pound-feet of torque. To put that figure into perspective, its more ponies than such high-horse heavy hitters as the latest Chevrolet Camaro SS and Ford Mustang GT. In fact, it’s 40 horsepower more than the 2012 Corvette. Giddyup.

Certainly, there’s more to the 2012 Chrysler 300 SRT8 than its honker of a V8. But let’s not kid ourselves – if the SRT8 is on your shopping list, it’s 6.4-liter V8 is what put it there.

Continue reading 2012 Chrysler 300 SRT8 [w/video]

2012 Chrysler 300 SRT8 [w/video]

Super Bowl commercials are big business, with multimillion-dollar 30-second spots and productions that seem to get more costly and elaborate every year. General Motors bucked that trend by giving independent film makers the opportunity to make their own 60-second spot, with the winner having their ad played in front of an estimated 110 million viewers during The Big Game.

Long Island, New York resident Zach Borst is that winner, and his first place entry is available after the jump. Borst decided to show what would happen if a new graduate was given a brand-new Camaro convertible as a graduation present – except the grad is really getting a mini fridge. Sounds like a bit of a letdown to us, but Chevrolet marketing boss Joel Ewanick says the ad “clearly shows the passion that Chevrolet elicits.”

Hit the jump to read the GM press release and stay to watch the minute-long video.

Continue reading GM chooses “Chevy Happy Grad” for Super Bowl ad

GM chooses “Chevy Happy Grad” for Super Bowl ad

Motor Trend reports that Chrysler may forsake the Dodge Challenger for a resurrected Barracuda. The magazine cites two unnamed sources as saying the nameplate will surface in time to celebrate the vehicle’s 50th anniversary in 2014. If true, the Barracuda will ride on a new smaller and lighter platform that’s more fit to compete with the likes of the Ford Mustang and Chevrolet Camaro. The vehicle’s bones will likely be shared with Alfa Romeo, which means a turbo four-cylinder may show up behind the Barracuda headlights as well as a fire-breathing V8. MT suggests the design may pull from the original fastback Barracuda, though a notch-back version would allow Chrysler to more effectively compete against the drop-top hardware from Ford and Chevrolet.

We have no doubt Chrysler and Fiat are currently investigating ways to breathe new life into the Challenger. The vehicle has been content to plod along as a distant third to its muscle-car rivals, but pulling the Barracuda name back into play seems unlikely. For starters, the Barracuda sailed under the long-dead Plymouth banner, and both Dodge and Chrysler have a long list of hallowed names from which to choose. Stay tuned.

Chrysler to replace Dodge Challenger with Barracuda?

Which were the best-performing brands and automakers in 2011? We’ll tell you, and the answers may be surprising. The top two best-performing brands surprised us. Jeep led the pack with a 44.04-percent sales increase for the year, followed by Mitsubishi, whose sales jumped 40.07 percent.

Behind those two are the two brands we knew early on would have great years: Kia and Volkswagen. Kia gained significant ground on fellow South Korean automaker Hyundai last year by posting a larger sales increase for the year, 36.27 percent to 19.97 percent, respectively. Volkswagen, meanwhile, proved everyone wrong who questioned its decision to make the redesigned Jetta more cost competitive with a sales gain of 26.21 percent for the year on the back of that little compact car’s 54.5-percent increase in sales.

The bottom of our table is also not surprisingly occupied almost entirely by Toyota, Honda and their luxury brands, which are joined by Infiniti and Lincoln. One could too easily argue that Toyota’s and Honda’s sales trouble in the U.S. last year had everything to do with natural disasters and their effect on production, but that would be ignoring their aging fleet of products, some not-so-well-received redesigns and how much more fierce their competition has become.

Finally, since we teased you last month with a select group of particular sales races we were interested in, we thought we’d let you know which models won.

• 2011 Best-Selling Minivan: Toyota Sienna (111,429), Dodge Caravan (110,862)
• 2011 Best-Selling Pony Car: Chevrolet Camaro (88,249), Ford Mustang (70,438)
• 2011 Best-Selling Small Car: Toyota Corolla (240,258) vs. Chevy Cruze (231,732)
• 2011 Best-Selling Mid-Size Sedan behind Camry (308,510) and Altima (268,981): Ford Fusion (248,067), Honda Accord (235,625)

*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 307 selling days in 2011 and 306 selling days in 2010, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company.

2011: Onward and Upward Edition

Following on the heels of its Camaro stablemate, the smallest Chevrolet model has performed well on the National Highway Safety Administration’s crash tests, earning a coveted five-star overall safety rating. Two months ago, the Camaro received the first perfect score awarded under NHTSA’s revised testing regimen, while both the Sonic five-door and sedan scored five stars in each category except rollover, in which it earned four stars.

Performing well in a crash could also help those whose Sonics were recently recalled for missing brake pads. In all seriousness, we’re always happy to see new models earn high scores in crash testing, because it means that they are safer. But it’s even better news when small cars score well, as it helps to dispel the false notion that size is the only thing that matters in a collision.

Read the full press release after the jump.

Continue reading Chevy Sonic crushes NHTSA crash tests, earns 5 stars

Chevy Sonic crushes NHTSA crash tests, earns 5 stars

Hans Reiter, the chap you might know from Reiter Engineering and its winning Lamborghini racecars, started a company called Sareni United for one purpose: to build a Chevrolet Camaro GT3 race car. The resulting silver shockwave is powered by a 7.9-liter Katech V8 rated at up to 650 horsepower and 627 pound-feet, and the racer’s lead engineer says it has lap times “similar to the Lamborghini Gallardo” but that there is still a lot of work to do.

More importantly, the plan wasn’t to simply make a race-worthy Camaro, the brief was to make one one that was cost efficient enough to lure new entrants into the racing game. Planned overhauls for the engine and gearbox are at 5,000 kilometers and other parts at 10,000 km.

The Camaro GT3 has been homologated by the FIA, Reiter says two cars are already planned for use in Germany’s ADAC GT Masters series and that other inquiries have been made about GT4 and touring cars. It is priced at €195,000 + VAT ($253,056 U.S.).

Sareni United’s Chevrolet Camaro GT turns pony car into thoroughbred

As the Poison frontman is wont to sing, every rose has its thorn. Indeed, if the 1969 Chevrolet Camaro Bret Michaels sold at the 2011 Barrett-Jackson Scottsdale auction was that flower, his latest consignments are as painful as pricked fingers.

Michaels will be offering three vehicles at the sale, to be held January 15-22, 2012. The first (and the only marginally interesting one) is a 2004 Bentley Continental GT. The other two are Blue Oval SUVs that might more appropriately be found on a used car lot: A 2004 Lincoln Navigator and a 2011 Ford Explorer.

Clearly, it was nothin’ but a good time for Michaels at last year’s Barrett-Jackson, where his non-original Camaro fetched a remarkable $200,000. That’s about five times what it might have sold for without playing the celebrity card. But hey, at least it was a ‘69 Camaro and Bret even threw in an autographed guitar.

This year, however, Michaels’ consignments look like what the cat dragged in. While Barrett-Jackson is known for its unabashed embrace of celebrity cars of dubious quality and provenance, these offerings just hit a wrong note.

Continue reading Bret Michaels selling family truckster and more at Barrett-Jackson

Bret Michaels selling family truckster and more at Barrett-Jackson

At the 2011 Los Angeles Auto Show, Ford officially put all other muscle cars – and even some supercars – on notice. The 2013 Shelby GT500 made its public debut, and while it doesn’t look much different than the models that came before it, the huge change for 2013 lies under the hood: an all-new 5.8-liter supercharged V8 capable of sending 650 horsepower to the coupe’s rear wheels.

Since the modern GT500’s debut in 2007, Ford has always offered a convertible variant, and that isn’t expected to change with this new 2013 model, especially since the rival Camaro ZL1 will be offered in both hardtop and droptop forms. According to TopSpeed.com, the GT500 Convertible will debut at the 2012 Detroit Auto Show in just a few weeks, packing the same 650-hp powertrain and – at least, we hope – some added chassis tweaks for structural rigidity. We can’t even imagine trying to handle 650 supercharged horses through a willy-nilly rear end.

The only thing that isn’t expected to carry over from the coupe is the GT500’s 200-plus-mile-per-hour top speed. It may be possible to achieve this with the soft top in place, but we think the 200 Club will exclusively be reserved for the coupe and its sleeker shape.

Assuming the GT500 Convertible shows its face in Detroit, we’ll have the full details in just two weeks.

2013 Ford Shelby GT500 Convertible to debut in Detroit