MIT sophomores win OnStar Student Developer Challenge

6cd01 onstar dev challenge winners 630op MIT sophomores win OnStar Student Developer Challenge

At last week’s Where 2.0 conference in Santa Clara, CA, General Motors and a team of tech elites crowned four students from the Massachusetts Institute of Technology as the winners of the inaugural OnStar Student Developers Challenge.

The competition tasked five universities to create the next great app for OnStar’s latest voice-controlled telematics system, and the crew from MIT beat out teams from Carnegie Mellon and the universities of Michigan, Texas and Toledo with its EatOn app. The app is essentially a mobile-friendly version of Yelp, allowing users to search for nearby restaurants, get ratings, make a reservation through OpenTable and send navigation instructions to the vehicle while alerting their friends and followers through text messaging and Twitter.

The four-member team from MIT were selected by a tech-savvy panel of judges, including Daniel Jacobson of NetFlix and the interminable Robert Scoble, and awarded a $10,000 “Developer Dream Package” consisting of an Apple iPad, MacBooks and a host of other geeky goodies. Hit the jump for the full details.

[Source: GM Photo: Damon Lavrinc]

Continue reading MIT sophomores win OnStar Student Developer Challenge

MIT sophomores win OnStar Student Developer Challenge

    



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    Hyundai Blue2 fuel cell concept brings ‘Intersected Flow’ design to Seoul

    Hyundai Blue2 Concept

    Hyundai Blue2 Concept – Click above for high-res image gallery

    Hyundai is revealing its new Blue2 fuel-cell concept car at this week’s Seoul Motor Show – a vehicle that the automaker hopes will help it gain “early leadership of the FCEV market.” Does this mean that a production version of the Blue2 (pronounced: “Blue square”) is on its way? It’s hard to say right now, but if Hyundai does bring some sort of fuel-cell vehicle to market, we hope it looks a lot like this stunning concept.

    The Korean automaker calls the Blue2’s exterior design philosophy Intersected Flow,’ incorporating both innovative and dynamic design elements. Will Intersected Flow’s tenets replace Fluidic Sculpture as the surface language of choice at Hyundai? We’re not sure, but we like the wraparound-style greenhouse combined with a flat, slightly slanted roof (Saab 9-5, anyone?), and we’re surprisingly fond of the glossy black strip that runs from the bottom of the C-pillar all the way back to the bottom of the front wheel well. Hyundai has executed some exceptional production designs as of late, but this is the first concept that we’ve fallen for from the brand in some time. Notice the LED screen panels at the front and rear – they display messages about the vehicle’s condition. Like many new concepts, conventional door mirrors have been replaced with cameras, and the car even features a welcome system that recognizes the driver and automatically opens the door.

    The big news for the Blue2 is its hydrogen fuel-cell powertrain, which delivers a stack power of about 120 horsepower and will return about 34.9 kilometers per liter – that’s 82.1 miles per gallon when converted to the U.S. cycle. The Blue2 is fitted with low-rolling-resistance tires and uses an extremely aerodynamic shape in an effort to reduce drag to aid overall efficiency.

    Things are just as high-tech inside the cabin, where the Blue2 uses a combined center cluster and fascia, using an organic LED monitor and ultra-light tempered glass to display vital information. There are even seat-mounted entertainment holders that house things like Apple iPad tablets and other tablet devises, as well.

    Follow the jump for Hyundai’s official release, and be sure to see the shapely concept for yourself in the high-res image gallery below.

    Gallery: Hyundai Blue2 Concept

    Hyundai Blue2 ConceptHyundai Blue2 ConceptHyundai Blue2 ConceptHyundai Blue2 ConceptHyundai Blue2 Concept

    [Source: Hyundai]

    Continue reading Hyundai Blue2 fuel cell concept brings ‘Intersected Flow’ design to Seoul

    Hyundai Blue2 fuel cell concept brings ‘Intersected Flow’ design to Seoul

        



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      Daily U-Turn: What you missed on 3.14.11

      479f8 u turn banner Daily U Turn: What you missed on 3.14.11

      479f8 gmc acadia denali thumbnail Daily U Turn: What you missed on 3.14.11

      Review: 2011 GMC Acadia Denali

      Does the long-successful brand have the staying power to move away from boxy SUVs and trucks in favor of a kinder, gentler crossover?

      479f8 geneva crazy thumbnail Daily U Turn: What you missed on 3.14.11

      Why Geneva has evolved into the must-see motor show of the year

      Why has the Geneva Motor Show become so important – so much so that industry leaders and media alike struggle to find $1,000 rooms, often staying an hour away and driving in during the pre-dawn chill?

      479f8 01 chevrolet malibu spy shots630opt thumbnail Daily U Turn: What you missed on 3.14.11

      Spy Shots: 2012 Chevrolet Malibu prototype gives us best look yet

      GM is finishing development of its next mid-size sedan, and this almost-done prototype gives us a very good glimpse as to what’s in store for the all-new ‘Bu.

      Also of interest:

      Browse our archive of Daily U-Turn posts or subscribe to the RSS feed

      Daily U-Turn: What you missed on 3.14.11

          



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        Video: First Apple iPad 2 in-dash install

        In-dash Apple iPad2

        In-dash Apple iPad 2 install – Click above to watch the video after the jump

        Last year, SoundMan Car Audio of Santa Clarita, California was among the first to develop a custom Apple iPad installation kit for your dash. Now, with Friday’s release of the iPad 2, SoundMan has wasted no time preparing the first of what will likely be many iPad 2 dash installs. On Friday, the team installed Apple’s wondertablet into a 2011 Ford F-150.

        SoundMan’s Doug Bernards is the man responsible for the install kits, which require more than a little fabrication, and a host of aftermarket jacks and connectors. On Friday, Doug did an all-day blast to get the dash of his F-150 ready for the gadget, while an employee sat in line for eight hours at the local Best Buy.

        The video after the jump explains the install step-by-step, and it shows that Doug and friends aren’t just doing quick and dirty hack jobs. Check out the video after the jump that includes the iPad 2’s FaceTime feature. Thanks to all for the tips!

        [Source: SoundMan Car Audio via YouTube]

        Continue reading Video: First Apple iPad 2 in-dash install

        Video: First Apple iPad 2 in-dash install

            



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          Italdesign Giugiaro launches free iPad app

          Italdesign Giugiaro iPad app

          Famed coachbuilder and industrial design studio Italdesign Guigiaro has released a free app for the Apple iPad that tracks the history of this famous design house since its founding by Giorgetto Giuguaro in 1968.

          The app features a brief introduction that runs along the timeline from 1968 to 2030, showing key moments in Italdesign’s past and future. You’ll see Giugiaro with the Bizzarini Manta, the Alfa Romeo Alfasud and the Fiat Punto as the intro sequence plays out.

          The iPad app’s release follows Italdesign’s new website launch last July, and its Geneva Motor Show-specific page for last year’s show. If you’re looking to download it, the Italdesign Giugiaro app is now available in App Stores worldwide. Click here to download it now from the iTunes Store or follow the jump for more details if you’re still on the fence.

          [Source: Italdesign Giugiaro]

          Continue reading Italdesign Giugiaro launches free iPad app

          Italdesign Giugiaro launches free iPad app

              



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            Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill

            Range Rover Autobiography Ultimate Edition

            Range Rover Autobiography Ultimate Edition – Click above for high-res image gallery

            Back in the days before every luxury automaker and its sister (company) got into SUVs, there was one name in the premium off-roading game: Range Rover. And keen to prove it’s still at the top, Land Rover unveiled the Ultimate incarnation of its premier line at this year’s Geneva Motor Show.

            Called, appropriately enough, the Ultimate Edition, this top-of-the-line Range Rover is based on the already luxed-up Autobiography trim. Sure to be the new must-have item among oligarchs and oil barons, the Ultimate Edition is kitted out like a Rolls-Royce Phantom but with the added distinction of being able to take its pampered occupants anywhere a mountain goat can go.

            There are individual rear bucket seats and tray tables like the first-class cabin on an airliner, a drink cooler, a teak-deck cargo area and – in what’s billed as an industry first – a pair of Apple iPad tablets mounted to the front seat-backs (for the use by rear passengers). Journalists and VIPs alike were clamoring for a chance to sit in the ultra-luxurious sport-ute, but we managed to capture the salient points for your viewing enjoyment with the gallery of high-resolution images below, and can tell you first-hand that it’s every bit as posh as Land Rover says it is. High-res galleries of all the sybaritic luxury below, official press release after the jump.

            Gallery: 2012 Land Rover Range Rover Autobiography Ultimate Edition: Geneva 2011

            9caeb 03rangerover autobiogenflive thumbnail Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill9caeb 05rangerover autobiogenflive thumbnail Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill9caeb 10rangerover autobiogenflive thumbnail Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill52a3e 15rangerover autobiogenflive thumbnail Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill52a3e 06rangerover autobiogenflive thumbnail Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill

            Gallery: Range Rover Autobiography Ultimate Edition

            52a3e l32211leextloc01ba32e thumbnail Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill52a3e l32211leextdet02ae58b thumbnail Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill52a3e l32211leintdet09c2879 thumbnail Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill52a3e l32211leintstu01ed14c thumbnail Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill52a3e l32211leintstu03f4dd4 thumbnail Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill

            Live photos copyright (C)2011 Noah Joseph / AOL

            Continue reading Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill

            Geneva 2011: Range Rover Autobiography Ultimate Edition takes its place as king of the hill

                



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              Geneva 2011: Volkswagen Bulli Concept is a blast from the past re-hashed

              Volkswagen Bulli Concept

              Volkswagen Bulli Concept – Click above for high-res image gallery

              Aside from the Beetle, Volkswagen’s Microbus may be one of the most iconic vehicles ever to come out of the German automaker’s stable. VW brought it back in concept form ten years ago, but despite a warm reception, plans to create a modern-day Microbus were scrapped. Now, though, Volkswagen is offering a second conceptual redux of its oh-so-popular van at the Geneva Motor Show with this, the Bulli concept.

              Much like the 2001 Microbus, the Bulli is simply a modern throwback to the people-mover that took the world by storm many decades ago. Of course, the full slate of new-age technology is on hand, including an Apple iPad that controls all infotainment functions, mated to a Fender USA-designed premium audio system. The Bulli uses a lithium-ion battery pack to drive a 113-horsepower electric motor and interestingly enough, Volkswagen says that the van can be fully charged in less than one hour. Good stuff.

              We’re big fans of the idea of a Microbus redux, as our minds are immediately filled with images of driving one across the country in true 1960s freedom-across-America fashion. Prepare for some serious nostalgia and see the Bulli for yourself in our high-res image gallery below – and then let us know what you think of VW’s bouncing baby Bus in comments.

              Gallery: Volkswagen Bulli Concept: Geneva 2011

              Volkswagen Bulli Concept: Geneva 2011Volkswagen Bulli Concept: Geneva 2011Volkswagen Bulli Concept: Geneva 2011Volkswagen Bulli Concept: Geneva 2011Volkswagen Bulli Concept: Geneva 2011

              Photos copyright (C)2011 Steven J. Ewing / Damon Lavrinc / AOL

              Geneva 2011: Volkswagen Bulli Concept is a blast from the past re-hashed

                  



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                Land Rover promises Range_e plug-in diesel hybrid for Geneva

                land rover range_e plug-in diesel hybrid

                Land Rover Range_e plug-in diesel hybrid is heading to Geneva – Click above for high-res image gallery

                Land Rover is gearing up for the 2011 Geneva Motor Show and it’s bringing new four models to show off, one of which shows the automaker is thinking a bit more green. The Land Rover Range_e plug-in diesel hybrid will be on display. Power for the electrified Range Rover Sport comes courtesy of a 3.0-liter turbodiesel V6 paired with a ZF eight-speed automatic transmission, as well as an electric motor. The Range_e’s driving range is said to be nearly 700 miles and it can drive approximately 20 miles on electric power alone, which should be good enough to get the SUV into the heart of London.

                Also getting the bright light auto show treatment are the luxurious Range Rover Autobiography Ultimate Edition, Evoque in two and four-door guise and the 2011 Discovery/LR4 Landmark Edition. The Autobiography Ultimate is described as the most luxurious Land Rover ever produced and features yacht-inspired teak flooring and Apple iPad tablets for the rear passengers. The Evoque will be featured in a handful of trims that offer unique customization options for consumers. Finally, the limited-edition Landmark LR4 will be available in either a Black or a White theme with upscale interiors and unique color treatments.

                [Source: Land Rover]

                Continue reading Land Rover promises Range_e plug-in diesel hybrid for Geneva

                Land Rover promises Range_e plug-in diesel hybrid for Geneva

                    



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                  Land Rover to unveil Range Rover Autobiography Ultimate Edition in Geneva

                  Range Rover Autobiography Ultimate Edition

                  Range Rover Autobiography Ultimate Edition – Click above for high-res image gallery

                  If you look at the very pinnacle of the automotive market, you’ll mostly find exotic sportscars and luxury sedans. There are plenty of high-end SUVs out there too, but not quite at the same level. But demand for luxury sport-utes continues to rise in “developing” luxury markets like Russia and the Persian Gulf, prompting automakers to dial up their high-riding game time and time again. And the latest ne plus ultra comes courtesy of Land Rover.

                  Called the Range Rover Autobiography Ultimate Edition, this top-of-the-line SUV is exactly that: the ultimate. It’s billed as the most luxurious Range Rover ever, and that’s no mean feat. To get there, Land Rover has outfitted the SUV with a veritable first-class cabin that includes four individual buckets, separated front and back by middle console with aluminum tray tables and a drinks cooler in the back. The rear-seat passengers also get the use of a pair of Apple iPads docked into the front seatbacks, and the cargo area gets a yacht-inspired teak deck. Of course the leather is top notch, offset by Kalahari wood veneers.

                  Outside, prospective owners will find a dark grille, color-keyed door handles (which are available with a couple of new paint options), along with the requisite special badging and unique 20-inch alloys. Buyers can choose from either the 4.4-liter V8 turbodiesel or the 5.0-liter supercharged V8, both mated to ZF’s eight-speed automatic transmission and capable of catapulting the truck to sixty in 7.5 or 5.1 seconds respectively.

                  Pricing has yet to be announced, but the Autobiography Ultimate Edition is set to be unveiled at the upcoming Geneva Motor Show, now just weeks away, but you can read all about it now in the press release after the jump and soak up the opulence in the high-resolution image gallery below.

                  Gallery: Range Rover Autobiography Ultimate Edition

                  760fb l32211leextloc01ba32e thumbnail Land Rover to unveil Range Rover Autobiography Ultimate Edition in Geneva760fb l32211leextdet02ae58b thumbnail Land Rover to unveil Range Rover Autobiography Ultimate Edition in Geneva760fb l32211leintdet09c2879 thumbnail Land Rover to unveil Range Rover Autobiography Ultimate Edition in Geneva760fb l32211leintstu01ed14c thumbnail Land Rover to unveil Range Rover Autobiography Ultimate Edition in Geneva760fb l32211leintstu03f4dd4 thumbnail Land Rover to unveil Range Rover Autobiography Ultimate Edition in Geneva

                  [Source: Land Rover]

                  Continue reading Land Rover to unveil Range Rover Autobiography Ultimate Edition in Geneva

                  Land Rover to unveil Range Rover Autobiography Ultimate Edition in Geneva

                      



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                    2011 Hyundai Equus starts at $58,000

                    2011 Hyundai Equus

                    2011 Hyundai Equus – Click above for high-res image gallery

                    Hyundai has released pricing information for the all-new 2011 Equus, and the full-size luxury sedan we drove earlier this year, will start at $58,000 in Signature form. Option up for the top-tier Equus Ultimate and the sticker swells to $64,500. So what does the extra $6,500 nets you?

                    • 50/50 split rear seats (four-passenger seating) with reclining function
                    • First-Class passenger-side rear seat with leg support and a massage system
                    • Cooled rear seats, a rear-seat entertainment system with an eight-inch monitor
                    • Thermoelectric rear center console refrigerator
                    • Rear-seat power up/down head rests
                    • Rear-seat illuminated vanity mirrors
                    • Forward-view cornering camera
                    • Power trunk lid

                    All 2011 Hyundai Equus’ features Hyundai’s new “At Your Service” ownership experience, which includes a plethora of service options ranging from valet pick up and drop off to the use of a Hyundai Genesis while the Equus is in for service, not to mention no-cost maintenance for five years or 60,000 miles. Every authorized Hyundai dealership will play host to an Equus Champion; a product expert who is available to answer any questions about the car. New Equus owners also get to enjoy an Apple iPad in place of the traditional owner’s manual.

                    The 2011 Hyundai Equus will begin arriving at select dealerships this December and you can get all the details in the press release after the jump.

                    Gallery: 2011 Hyundai Equus: First Drive

                    87067 01hyundaiequusfd2011 thumbnail 2011 Hyundai Equus starts at $58,00087067 02hyundaiequusfd2011 thumbnail 2011 Hyundai Equus starts at $58,00087067 03hyundaiequusfd2011 thumbnail 2011 Hyundai Equus starts at $58,00087067 04hyundaiequusfd2011 thumbnail 2011 Hyundai Equus starts at $58,00087067 05hyundaiequusfd2011 thumbnail 2011 Hyundai Equus starts at $58,000

                    Photos copyright (C)2010 Damon Lavrinc / AOL [Source: Hyundai]

                    Continue reading 2011 Hyundai Equus starts at $58,000

                    2011 Hyundai Equus starts at $58,000

                        



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                      SEMA Preview: ARK Performance Hyundai Genesis Coupe

                      ARK Performance Hyundai Genesis Coupe

                      ARK Performance Hyundai Genesis Coupe – Click above for high-res image gallery

                      With the Genesis Coupe 3.8 finally getting its own R-Spec model, it was just a matter of time before Hyundai started partnering with tuners to boost the performance of its V6-powered aftermarket-friendly coupe.

                      ARK Performance, one of Korea’s leading tuners, will be upgrading nearly every component of its Track Time Attack Genesis Coupe for this year’s SEMA show, boosting the output of the 3.8-liter V6 from 306 horsepower to 450+ ponies through the help of new internals, an APG supercharger and a host of breathing mods.

                      Brembo brakes with Endless pads and DBA drilled and slotted rotors hide behind lightweight Volk TE37 SLs, with ARK’s full suspension system (coilovers, sway bars and front strut bar) working together with a range of Cusco parts.

                      In addition to the custom front and rear bumpers, hood, side skirts, rear diffuser and fenders, ARK will be equipping the inside with Bride seats, a six-point cage and Sparco steering wheel, along with the defacto sound system and Apple iPad integration.

                      For the full list of mods and a little bit of background on ARK, hit the jump for the release, and check out the preliminary sketches in the gallery below.

                      Gallery: ARK Performance Hyundai Genesis Coupe Sketches

                      9c98f 01 ark genesis sketch 2010 sema thumbnail SEMA Preview: ARK Performance Hyundai Genesis Coupe9c98f 02 ark genesis sketch 2010 sema thumbnail SEMA Preview: ARK Performance Hyundai Genesis Coupe9c98f 03 ark genesis sketch 2010 sema thumbnail SEMA Preview: ARK Performance Hyundai Genesis Coupe

                      Continue reading SEMA Preview: ARK Performance Hyundai Genesis Coupe

                      SEMA Preview: ARK Performance Hyundai Genesis Coupe

                          



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                        Ford releases Fiesta iPad app

                        Ford Fiesta iPad app

                        Ford Fiesta iPad app – Click above for high-res image gallery

                        Interested in buying a 2011 Ford Fiesta? There’s an app for that.

                        Ford has just launched its very first interactive sales brochure by way of an Apple iPad app for the new Fiesta (sorry, iPhone users – you’re out of luck on this one). Here, users can learn far more about Ford’s pride-and-joy B-segment offering than they ever could in your standard showroom pamphlets. The Fiesta app includes information about the car’s quality, safety, connectivity, available accessories, colors, as well as a list of standard and optional features.

                        The interactive Fiesta iPad app is available as you read this and can be downloaded from the iTunes app store. Hit the jump to read the full details in Ford’s press release.

                        Gallery: Ford Fiesta iPad App

                        967ab 11fiesta ipad01 thumbnail Ford releases Fiesta iPad app967ab 11fiesta ipad03 thumbnail Ford releases Fiesta iPad app

                        Gallery: Review: 2011 Ford Fiesta SES

                        967ab 01fiestasesreview2011 thumbnail Ford releases Fiesta iPad app967ab 02fiestasesreview2011 thumbnail Ford releases Fiesta iPad app967ab 03fiestasesreview2011 thumbnail Ford releases Fiesta iPad app967ab 04fiestasesreview2011 thumbnail Ford releases Fiesta iPad app967ab 05fiestasesreview2011 thumbnail Ford releases Fiesta iPad app

                        Live photos Copyright (C)2010 Drew Phillips / AOL

                        [Source: Ford]

                        Continue reading Ford releases Fiesta iPad app

                        Ford releases Fiesta iPad app

                            



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                          Brabus hearts Apple, launches iBusiness luxury sedan

                          Brabus iBusiness Apple interior

                          Brabus iBusiness – Click above for high-res image gallery

                          Brabus iBusiness apple mercedes-benzThe folks at Brabus have always been known for fitting ridiculously high-powered engines into the full line of Mercedes-Benz vehicles, but this new creation has more than just staggering performance to offer. The latest products from Apple, including the iPad, have all been integrated into a Mercedes-Benz S-Class to create the Brabus iBusiness. Not only does it promise to be exciting to drive, but the rear passenger compartment is fitted with enough tech to make an Apple junkie’s head explode. John Neff Steve Jobs, your stupid-fast luxury sedan has arrived.

                          Under the hood, Brabus has shoehorned in a twin-turbocharged 6.3-liter V12 that produces 750 horsepower and 995 pound-feet of torque, though the torque output has been electronically limited to only (only!) 811 lb-ft. Hitting 62 miles per hour takes just four seconds, and with your pedal pressed firmly to the floor, you’ll hit 211 mph when all is said and done. Power is routed to the rear wheels by a five-speed automatic transmission and Brabus offers a custom limited-slip differential to maximize overall traction. It’s staggeringly quick, this iBusiness.

                          The most unique thing about this car, however, is its interior – mainly, the rear accommodations. In addition to the cushy leather seats and Alcantara headliner, the rear compartment is stocked with two Apple iPads, two seat-mounted multimedia screens, a 64GB iPod Touch and a 15.2-inch headliner-mounted Mac display. Not only can these products be used for personal use, but the two iPads also control the car’s Command system, encompassing the radio, navigation and telephone systems. The whole Apple setup is powered by an ultra-small Mac Mini in the trunk that is housed in an electronically deployed drawer.

                          We think we’ve found our new mobile office.

                          Hit the jump to read the whole list of details in Brabus’ press release, and scroll through the high-res photos below to see the iBusiness for yourself.

                          Gallery: Brabus iBusiness

                          033f6 b10aa260 thumbnail Brabus hearts Apple, launches iBusiness luxury sedan033f6 b10aa264 thumbnail Brabus hearts Apple, launches iBusiness luxury sedan033f6 b10aa265 thumbnail Brabus hearts Apple, launches iBusiness luxury sedan033f6 b10aa266 thumbnail Brabus hearts Apple, launches iBusiness luxury sedan033f6 b10aa267 thumbnail Brabus hearts Apple, launches iBusiness luxury sedan

                          [Source: Brabus]

                          Continue reading Brabus hearts Apple, launches iBusiness luxury sedan

                          Brabus hearts Apple, launches iBusiness luxury sedan

                              



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                            Saab reportedly planning $150M ad blitz for new 9-5, including iPad app

                            48b84 01saab95fd2010 1276891205 Saab reportedly planning $150M ad blitz for new 9 5, including iPad app

                            2011 Saab 9-5 – Click above for high-res image gallery

                            Except for a few very low volume manufacturers, it’s almost impossible to sell any significant number of cars without spending some dollars on advertising and promotion. Yet that’s exactly what Saab has been doing in the months since it was sold by General Motors. Apparently, that’s all about to change in a really big way as Saab prepares to start selling its all-new 9-5. Because the 9-5 is at the heart of the company’s efforts to reclaim the sales volume it has lost in the last several years, it makes sense that Saab would wait until the new car was ready for customers.

                            Saab is planning to spend $150 million on marketing its handsome large sedan, starting with its home-market introduction in Sweden this weekend and continuing through the U.S. introduction in August. According to BusinessWeek, Saab also plans to cut its worldwide dealer body by up to 10 percent by the end of next year to cut costs as it aims for profitability in 2012.

                            Since this is 2010, the marketing push will go well beyond the usual print and broadcast advertising with a major online and mobile push that includes applications for the Apple iPad and iPhone. Later this year, we can probably expect a similar effort for the introduction of the 9-4x crossover.

                            Gallery: First Drive: 2010 Saab 9-5

                            48b84 01saab95fd2010 thumbnail Saab reportedly planning $150M ad blitz for new 9 5, including iPad app48b84 02saab95fd2010 thumbnail Saab reportedly planning $150M ad blitz for new 9 5, including iPad app48b84 03saab95fd2010 thumbnail Saab reportedly planning $150M ad blitz for new 9 5, including iPad app48b84 04saab95fd2010 thumbnail Saab reportedly planning $150M ad blitz for new 9 5, including iPad app48b84 05saab95fd2010 thumbnail Saab reportedly planning $150M ad blitz for new 9 5, including iPad app

                            Photos by Chris Paukert / Copyright (C)2010 Weblogs, Inc.

                            [Source: BusinessWeek]

                            Saab reportedly planning $150M ad blitz for new 9-5, including iPad app

                                



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                              Daily U-Turn: What you missed on 6.17.10

                              4576b u turn banner Daily U Turn: What you missed on 6.17.10

                              4576b lead1lp5704slfd2011 thumbnail Daily U Turn: What you missed on 6.17.10

                              First Drive: 2010 Lamborghini Gallardo LP 570-4 Superleggera stupefies our senses

                              We wring out Lamborghini’s lightest super-coupe to see if it lives up to its Superleggera graphics.

                              4576b 2011 honda odyssey blur main 630 thumbnail Daily U Turn: What you missed on 6.17.10

                              Officially Official: 2011 Honda Odyssey prepares to rock your sippy cups [w/video]

                              Honda rolls out its newest Family Truckster, and the thoroughly revised Odyssey comes packing a lot of kit, including 15 cupholders.

                              Daily U-Turn: What you missed on 6.17.10

                                  



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                                Hyundai Equus Apple iPad Manual: Full Details

                                c3b77 equustablet 630op Hyundai Equus Apple iPad Manual: Full Details

                                Upon unveiling its most ambitious offering at April’s New York Auto Show, Hyundai also made a splash by announcing that its 2011 Equus luxury sedan would come with a multimedia tablet PC in lieu of an owner’s manual. Better still, not only would the device replace the weighty glovebox staple and save a few trees, but it would also serve as a digital liason between the owner and his or her dealership, helping to schedule maintenance through its Service Valet program, remind of routine maintenance, schedule vehicle (and loaner) pick-up and delivery, and so on. Speculation was that the unnamed tablet would take the form of the iPad, but up until now, Hyundai hasn’t confirmed that it is, in fact, an Apple product.

                                Not only can Autoblog confirm that the Equus device is an iPad, we’ve learned what the specific model will be. According to company sources, Hyundai will provide owners with a 16-gig, wifi-enabled (non-3G) iPad with a custom case. As is fitting for a premium automobile, the latter will be a landscape-style high-end leather case that is custom-made for Hyundai, with an embossed logo, suede-like interior and a built-in kickstand.

                                Most interestingly, the owner’s manual program will include all of the usual text and images, but also take advantage of the iPad’s display capabilities by showing videos to explain the vehicle’s functions.

                                The Equus-specific programs will arrive pre-installed alongside all other normal iPad software, and future updates will be available through iTunes, just like any other iPad program.

                                Gallery: 2011 Hyundai Equus

                                c3b77 2011equusmedia   01 thumbnail Hyundai Equus Apple iPad Manual: Full Detailsc3b77 2011equusmedia   02 thumbnail Hyundai Equus Apple iPad Manual: Full Detailsc3b77 2011equusmedia   03 thumbnail Hyundai Equus Apple iPad Manual: Full Detailsc3b77 2011equusmedia   04 thumbnail Hyundai Equus Apple iPad Manual: Full Detailsc3b77 2011equusmedia   05 thumbnail Hyundai Equus Apple iPad Manual: Full Details

                                Hyundai Equus Apple iPad Manual: Full Details

                                    



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                                  Hyundai CEO reveals reason for Equus, explains why it’s no VW Phaeton

                                  0624a 2011equusmedia   01 Hyundai CEO reveals reason for Equus, explains why its no VW Phaeton

                                  2011 Hyundai Equus – Click above for high-res image gallery

                                  Hyundai America CEO John Krafcik is rarely one to hold back his opinions, and today’s topic of discussion is marque’s upcoming Equus luxury flagship. Hyundai has moved up in the automotive ranks so quickly over the past 15 years that many people have wondered if the brand is overreaching with the Equus.

                                  Krafcik addresses the obvious comparison to the U.S. market failure of the Volkswagen Phaeton. The way Krafcik sees it, VW skipped a few pricing steps going straight from the Passat to its ill-fated Phaeton range-topper, noting that there was a much larger gap between the Passat and the Phaeton than there will be with Hyundai because they’ve taken the trouble of bringing the Genesis sedan and coupe to market – the former of which verified that consumers are willing to pay $40,000+ for a Hyundai.

                                  Of course, that’s no guarantee that consumers will pay $55,000-60,000 for an Equus but it seems more plausible than $80,000+ for a Phaeton. Krafcik also addresses the fact that each Equus buyer will get an Apple iPad with the owner’s manual. As he explains it, the tablet PC is meant to provide a more useful resource for people to figure out how to use all the technology in this flagship, hopefully avoiding the pitfalls of some other luxury machines.

                                  The iPad will also have an application that allows owners to schedule service appointments. When the appointed time arrives, Hyundai will send a driver to the Equus owner’s home or office with a loaner, and then return the Equus when the work is done. As Krafcik sees it, other luxury automakers have spent millions of dollars to gussy up their dealerships – building things like coffee bars, fancy seating areas and water features. Problem is, nobody really wants to visit their dealer even with those added niceties, so Hyundai plans to remove it from the equation with its pick-up and delivery service. In other words, the ultimate luxury is never having to take your car to the dealer at all. Fair enough.

                                  The Equus goes on sale this Fall.

                                  Gallery: 2011 Hyundai Equus

                                  0624a 2011equusmedia   01 thumbnail Hyundai CEO reveals reason for Equus, explains why its no VW Phaeton0624a 2011equusmedia   02 thumbnail Hyundai CEO reveals reason for Equus, explains why its no VW Phaetone645b 2011equusmedia   03 thumbnail Hyundai CEO reveals reason for Equus, explains why its no VW Phaetone645b 2011equusmedia   04 thumbnail Hyundai CEO reveals reason for Equus, explains why its no VW Phaetone645b 2011equusmedia   05 thumbnail Hyundai CEO reveals reason for Equus, explains why its no VW Phaeton

                                  [Source: Inside Line]

                                  Continue reading Hyundai CEO reveals reason for Equus, explains why it’s no VW Phaeton

                                  Hyundai CEO reveals reason for Equus, explains why it’s no VW Phaeton

                                      



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                                    Apple iPad to be used as sales tool by Mercedes-Benz dealers

                                    Benz dealer iPad

                                    The resounding successes of the iPhone and iPad have Apple shareholders dancing in the streets, but one area in which Apple hasn’t been as successful, however, has been business applications. In fact, until recently, Apple retail stores used Windows-based devices to ring up orders. Now, Mercedes-Benz aims to be among the first companies to change that paradigm by bringing the popular iPad tablet into its showrooms.

                                    The program, called Mercedes-Benz Advantage, puts the iPad into the hands of the automaker’s sales force. With the iPad and Mercedes’ new sales tool app, associates will have lightning-fast access to the latest deals, while also providing a quicker turnaround time for customer credit application processes. Benz also says the iPad will help speed up the time it takes to turn-in a leased vehicle. Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial, contends the Apple tablet will “provide a competitive advantage to our dealers by increasing their service levels through a more flexible financing process.”

                                    We dig that Mercedes is thinking outside the box to deliver an expedited shopping experience, but even better, we love the fact that the Apple iPad might help customers avoid the dreaded trip to dealership’s finance room. Hit the jump to read over the press release.

                                    [Source: Mercedes-Benz]

                                    Continue reading Apple iPad to be used as sales tool by Mercedes-Benz dealers

                                    Apple iPad to be used as sales tool by Mercedes-Benz dealers

                                        



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                                      2011 Audi A8 available with factory-installed wireless internet hotspot

                                      97b2b 11audia8fd2011 2011 Audi A8 available with factory installed wireless internet hotspot

                                      2011 Audi A8 – Click above for high-res image gallery

                                      One day, we’ll be able to have wireless internet access from nearly every point on the globe. And while many cities and towns are making efforts to offer free wireless service across a broad range, automakers are now looking to bring WiFi connectivity to cars. Audi is on board, and it has just announced that the 2011 A8 will be available with factory-installed in-car wireless hotspot.

                                      The WLAN hotspot is located within the rooftop antenna, and passengers can connect to the internet via any laptop, netbook or new-age tablet, like the Apple iPad. Audi says that the network is capable of speeds up to 7.2 Mbit/sec and that WAP2 encryption is on hand in order to securely transfer data. Audi claims that this is the first such factory-installed system, although other automakers offer WiFi connectivity with dealer installed accessories.

                                      The new A8 is already packed to the brim with the latest and greatest in automotive technological achievements. Things like the automaker’s second-generation MMI control interface, the integration of Google Earth and an impressive LED lighting system up front set it apart from other vehicles in the class, and the addition of wireless internet will only strengthen the appeal to prospective buyers. The full details are available in Audi’s press release, after the jump.

                                      Gallery: First Drive: 2011 Audi A8

                                      97b2b 01audia8fd2011 thumbnail 2011 Audi A8 available with factory installed wireless internet hotspot97b2b 02audia8fd2011 thumbnail 2011 Audi A8 available with factory installed wireless internet hotspot97b2b 03audia8fd2011 thumbnail 2011 Audi A8 available with factory installed wireless internet hotspot97b2b 04audia8fd2011 thumbnail 2011 Audi A8 available with factory installed wireless internet hotspot97b2b 05audia8fd2011 thumbnail 2011 Audi A8 available with factory installed wireless internet hotspot

                                      [Source: Audi]

                                      Continue reading 2011 Audi A8 available with factory-installed wireless internet hotspot

                                      2011 Audi A8 available with factory-installed wireless internet hotspot

                                          



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                                        Video: Second-ever iPad car installation keeps it simple, maintains factory tech

                                        007e2 ipadmaximainstall Video: Second ever iPad car installation keeps it simple, maintains factory tech
                                        Second in-car iPad installation by SoundMan Car Audio – Click above to view video after the jump

                                        The gang at SoundMan Car Audio was the first to install an Apple iPad into an automobile when they dropped one into the dash of a Toyota Tacoma pickup the very day the device was officially released. That install was pretty slick, but required a bit of customization to the dash and a relocation of the controls. Now that they’ve had more than a week to think about it, SoundMan has once again done a car install of the wündertablet, this time sticking it into the dash of a 2004 Nissan Maxima.

                                        Follow the jump
                                        to see how the follow-up install went, but know that SoundMan has taken a remarkably different tack with this configuration, making a simple notched slot for the tablet to slip into, with a single plug leading to the existing audio system’s aux jack. Slipping the iPad out of its holder reveals that the Max’s stock navigation and back-up cam screen are still functioning in their original locations. Assuming glare isn’t an issue, this install is very trick.

                                        [Source: YouTube]

                                        Continue reading Video: Second-ever iPad car installation keeps it simple, maintains factory tech

                                        Video: Second-ever iPad car installation keeps it simple, maintains factory tech

                                            



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