Review: 2011 Ford Edge Limited
Ford Masters The Mid-Cycle Refresh
It’s one thing for an automaker to develop a single great vehicle. After all, even a blind squirrel can score the occasional nut. But to gain a loyal customer base, automakers must string together a consistent cadence of winners. When CEO Alan Mulally joined Ford Motor Company in 2005, he inherited a product lineup with only two true champions: the and the iconic . Over the next four years, Mulally and his team concentrated on getting the company leaner and meaner while improving quality and streamlining its product offerings.
At the same time that was trimming costs and eliminating waste, it was also producing more competitive products. The was a step in the right direction. The . The 2011 Mustang GT got the engines it needed to beat up on the pony car competition. And buyers are to get optioned-up hatchbacks and sedans. The Blue Oval has been firing on all cylinders, and the company’s newest offering, the , is supposed to extend Ford’s seemingly unbreakable streak. Will updated looks, new engines and a completely overhauled interior get the Edge on buyers’ short lists? We spent a week in a loaded 2011 Edge Limited to see for ourselves.
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Photos copyright (C)2010 Chris Shunk / AOL
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