Study: Pontiac drivers mainly sticking with GM
2009 Pontiac G8 GXP – Click above for high-res image gallery
Of the 57,641 owners who bought a new car in 2010, 53.3 percent of them stuck with a product from , according to a survey by RL Polk & Co. The hard numbers: 33.5 percent of Pontiac customers chose a , 11.7 chose a , 6.7 went with and the last 1.5 percent bought a .
Within the rest of the Big Three, had the best outing, grabbing 10.5 percent of former Pontiac owners. caught 3.2 percent and and together totaled 1.7 percent of the share.
Large numbers of Pontiac owners who didn’t buy another GM product went overseas, with 31 percent opting for an import. claimed 7.7 percent of Pontiac owners, while netted 7.5. and weren’t far behind.
What the numbers show is that buyers who bought a Pontiac largely stuck with a big-name high-volume automaker when it came time for a new car. Even though some of the brands former Pontiac owners moved to are quite different than Pontiac was, they’re almost all affordable, mass produced and supported by huge dealer networks.
Gallery:
Photos Copyright (C)2011 Drew Phillips / AOL
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