Porsche a big winner in KBB’s Brand Awards
Kelley Blue Book has compiled and collated the data from its year-long Brand Watch Study, which, based on “consumer perception data, [shows] which brands best communicated certain features of their vehicles.” Of the nine categories tabbed, took three: best performance brand, best exterior design in the luxury segment, and coolest brand. Double victories went to for most rugged truck brand and most family-friendly brand, and for best comfort and best interior design.
This list makes a lot more sense on the face of it than released a couple of days ago, and Porsche makes excellent cases for winning all three categories – the 918 Spyder concept alone might be good enough to garner two of them. We do get a chuckle, though, from the KBB description of Porsche’s most recent offering: “The new four-door Panamera only adds to the mystique.” Indeed.
Shout-outs to all the winners, including for best exterior design in the non-luxury segment and Mercedes-Benz for three-peating as best prestige brand. You’ll find KBB’s full presser with methodology and reasoning after the jump.
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