Official: Porsche Design opens new flagship store in SoHo
Take a flight overseas and you may happen upon a Porsche Design store in an airport somewhere. That’s because, while the automaker’s product-design division has dozens of locations around the world, few of them are in the United States for a brand that is typically European in its focus. But all that’s changing with the company’s new flagship store.
Rather than locating itself in a traditional European capital or a mall in some emerging market in Asia, the new Porsche Design mega-store is based right here in these United States. The new SoHo location, on West Broadway in Manhattan, New York, encompasses some 250 square meters of retail space. That includes displays for the brand’s fashion lines, as well as its other products (ranging from luggage and pens to watches and phones) and a dedicated 50-square-meter VIP area for big spenders.
If you’re planning a trip to New York, be prepared to spend all your savings on designer Blackberries and driving gloves. But if you’re not heading to the Big Apple in the near future, you can still check out the press release and the array of high-resolution images in the gallery above.
API, Apple, CTS, design, epa, Europe, focus, New York, Official, Other, photo, Photos, Porsche, Square, tC
