Official: Hublot named as Ferrari’s latest official timekeeper [w/video]
Watchmakers pursue partnerships with automakers and racing series like they’re made of gold – which is, often enough, the case with the timepieces that ensue. Breitling has . Jaeger-LeCoultre has . TAG Heuer has McLaren. We’ll let you draw your own conclusions about Design watches.
’s relationship with official timekeepers has been a bit more volatile, however. Girard-Perregaux served the function until a few years ago when the contract was awarded to Panerai. was supposed to be producing a very high-end timepiece for Ferrari next, but now the coveted contract has been awarded to Hublot.
If that name sounds familiar to fans of the Scuderia, that’s because Hublot already serves as official timekeeper for Formula 1 – much as Rolex does for Le Mans, Edox does for the World Rally Championship and Chopard does for classic rallies like the Mille Miglia.
Although the first result of their collaboration has yet to be unveiled, the partnership was officially announced this weekend at the Mugello circuit where Ferrari is wrapping up its season of client racing programs with the annual Finali Mondiali. for the press release and video footage from the press conference.
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