Motor Trend getting ready to announce its 2011 Sport/Utility Vehicle of the Year Award…on Facebook
Motor Trend has been around since 1949, and during that time it has handed out a fair share of awards to various automakers and vehicle models. More recently, the print publication has gone online by way of its web site, Youtube page and various social media networks. One network in particular has stuck a chord with the buff book and it’s choosing to leverage the power of Facebook to of its 2011 Sport/Utility Vehicle of the Year award.
M/T has been steadily rolling out its top 15 contenders, with the announcement of the winner to be made on October 19th, 2010 at 12:01 a.m EST. Why Facebook?
“We want to foster a two-way dialogue with our audience,” said Angus MacKenzie, Editor In-Chief of Motor Trend, “and Facebook was the next logical step to engage our community even further.”
The currently revealed contenders are:
- Hyundai Santa Fe
Past winners of this title include the and the . to read M/T’s press release.
[Source: Motor Trend]
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