Detroit: VW of America targets 12.5% sales growth in 2012; U.S.-built Audis "a matter of when, not if"
Today in a New York City prior to the start of press days at the North American International Auto Show in Detroit, Volkswagen of America Inc. President and CEO Jonathan Browning laid out the ambitious plans the VW Group and Volkswagen brands have for the United States.
After a stellar sales year in 2011 that saw VW brand sales in the U.S. go up over 26 percent and TDI (diesel) sales jump 33 percent, the 2012 sales year promises more climbing up the sales and market share ladders.
Citing a wild up-and-down past in the U.S., Browning pointed at the numbers for the dark year of 1993 and reminded one and all that VW sold less than 50,000 units. Nowadays with over 320,000 brand sales the bad times seem far behind as VW Group in Wolfsburg, Germany has invested well over $1 billion in its revived presence on U.S. shores. The current improved 2.5% it possesses of the U.S. total market is a percentage last seen way back in 1981.
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