August 2011: Slow Recovery Edition
There’s some good news and some not-so-good news when dissecting sales figures for August of 2011. For one, posted notable gains for all of its brands, especially , which managed to score an impressive 58-percent sales rise over the same period a year ago.
also impressed with its figures, with Cadillac’s four-percent gain the only one of its brands not to post a double-digit rise.
Of the Japanese brands, only , with a 19-percent overall gain in sales, was able to adequately recover from the earthquake and tsunami in Japan that have been plaguing all automakers for the past several months. That said, both and managed to post smaller losses than what were recorded a month ago.
Further, the (30,185 total sales) was again the best-selling automobile (behind the Ford F-Series and Chevrolet Silverado pickup trucks, naturally) in August, as it was in July, after briefly to the in June. Have a gander at the complete set of August sales results in our handy-dandy chart below.
| Brand | Vol. % | Aug-11 | Aug-10 | DSR %* | Aug-11 | Aug-10 |
| Mitsubishi | 62.12 | 6,960 | 4,293 | 55.89 | 268 | 172 |
| Jeep | 57.99 | 40,613 | 25,706 | 51.91 | 1,562 | 1,028 |
| GMC | 40.35 | 36,471 | 25,986 | 34.95 | 1,403 | 1,039 |
| Suzuki | 31.64 | 2,409 | 1,830 | 26.58 | 93 | 73 |
| Kia | 26.87 | 41,188 | 32,465 | 21.99 | 1,584 | 1,299 |
| Chrysler | 25.42 | 22,497 | 17,937 | 20.60 | 865 | 717 |
| Saab | 25.17 | 363 | 290 | 20.36 | 14 | 12 |
| Lincoln | 24.55 | 8,006 | 6,428 | 19.76 | 308 | 257 |
| Nissan | 22.43 | 82,517 | 67,399 | 17.72 | 3,174 | 2,696 |
| Dodge | 18.25 | 41,817 | 35,364 | 13.70 | 1,608 | 1,415 |
| Volvo | 17.43 | 5,215 | 4,441 | 12.91 | 201 | 178 |
| Ford | 16.09 | 167,214 | 144,035 | 11.63 | 6,431 | 5,761 |
| Chevrolet | 15.78 | 152,779 | 131,952 | 11.33 | 5,876 | 5,278 |
| Mazda | 14.66 | 22,632 | 19,739 | 10.25 | 870 | 790 |
| Buick | 12.08 | 16,021 | 14,294 | 7.77 | 616 | 572 |
| Audi | 11.10 | 10,201 | 9,182 | 6.82 | 392 | 367 |
| Volkswagen | 10.40 | 25,232 | 22,855 | 6.15 | 970 | 914 |
| Land Rover | 10.34 | 2,807 | 2,544 | 6.09 | 108 | 102 |
| Suzuki | 9.33 | 2,132 | 1,950 | 5.13 | 82 | 78 |
| Hyundai | 9.15 | 58,505 | 53,603 | 4.95 | 2,250 | 2,144 |
| Porsche | 7.48 | 2,184 | 2,032 | 3.35 | 84 | 81 |
| Ram | 7.19 | 22,086 | 20,604 | 3.07 | 849 | 824 |
| BMW | 6.53 | 20,815 | 19,540 | 2.43 | 801 | 782 |
| Mercedes-Benz | 5.36 | 20,728 | 19,674 | 1.31 | 797 | 787 |
| Cadillac | 4.09 | 13,208 | 12,689 | 0.09 | 508 | 508 |
| Infiniti | -4.29 | 9,024 | 9,428 | -7.97 | 347 | 377 |
| Subaru | -6.30 | 20,837 | 22,239 | -9.91 | 801 | 890 |
| Lexus | -7.00 | 18,103 | 19,465 | -10.57 | 696 | 779 |
| Scion | -9.05 | 3,649 | 4,012 | -12.55 | 140 | 160 |
| Smart | -9.60 | 405 | 448 | -13.08 | 16 | 18 |
| Toyota | -13.61 | 111,380 | 128,923 | -16.93 | 4,284 | 5,157 |
| Acura | -21.50 | 9,054 | 11,534 | -24.52 | 348 | 461 |
| Honda | -24.62 | 73,267 | 97,195 | -27.52 | 2,818 | 3,888 |
| Mini | -29.74 | 3,109 | 4,425 | -32.44 | 120 | 177 |
| Jaguar | -42.72 | 810 | 1,414 | -44.92 | 31 | 57 |
| Fiat | NA | 3,106 | 0 | NA | 119 | 0 |
| COMPANIES | ||||||
| Chrysler Group | 30.63 | 130,119 | 99,611 | 25.60 | 5,005 | 3,984 |
| Nissan NA | 19.15 | 91,541 | 76,827 | 14.57 | 3,521 | 3,073 |
| GM | 18.15 | 218,479 | 184,921 | 13.60 | 8,403 | 7,397 |
| BMW Group | -0.17 | 23,924 | 23,965 | -4.01 | 920 | 959 |
| Jaguar Land Rover NA | -8.62 | 3,617 | 3,958 | -12.13 | 139 | 158 |
| Ford Mo Co | 11.39 | 175,220 | 157,303 | 7.11 | 6,739 | 6,292 |
| Toyota Mo Co | -12.74 | 129,483 | 148,388 | -16.10 | 4,980 | 5,936 |
| American Honda | -24.29 | 82,321 | 108,729 | -27.20 | 3,166 | 4,349 |
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in August 2011 versus 25 selling days in August 2010, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.
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