is shacking up with a slew of other corporations for “Inside the Vault” – a new web special devoted to all of the gadgetry, travel, food and sports pertinent to today’s modern man. GM will be joined by the likes of Source Interlink, Conde Nast, Telepictures, Tribune and Starcom to produce the show, which will be available from a number of venues. Expect to see episodes crop up on the project’s as well as on Facebook, YouTube, Twitter, Vimeo and Get Glue. GM also says the 30-minute program will be broadcast on WGN American as well as 18 Tribune affiliate stations.
Of course, each show will have its fair share of ads for , , and spread throughout.
Inside the Vault will be hosted by Cris Collinsworth, of Showtime’s “Inside the NFL” and, of course, actual NFL fame, and names like Alonzo Bodden and will also show up on screen from time to time. Inside the Vault is slated to kick off on Friday, February 4. for the press release.
It’s official, ladies and gentlemen: has entered the million-dollar ultra-hyper-supercar league with the new One-77.
Now, we know what you’re thinking, the One-77 was released a while ago already. But it wasn’t until now that the first example has left the factory and delivered to its first lucky (and evidently very wealthy) customer. Delivery took place in no less prominent a location than Monaco, right in front of the iconic Hotel de Paris in Monte Carlo.
The One-77 carries a stratospheric €1,340,000 (~$1.8m) price tag, but that’s only if you got on board at the beginning – if you were one of the final seventeen customers to place your order, the price reportedly went up by £150,000 (~$240k) for a final sticker of $2.04 million, With the first of 77 examples now delivered, the production run is set to conclude at the end of the year.
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Word is bumping around the internets that may be interested in dusting off a sub- model. Doing so would put the big cat into direct competition with the mighty – a feat Jaguar attempted once before with the ill-fated X-Type. But according to Adrian Hallmark, the automaker’s new global brand director, the company won’t be repeating past mistakes.
Instead, buyers can look forward to being able to choose between a sporty coupe and a volume sedan if the project gets green-lit. Offering two models would allow Jaguar to deliver a high-quality vehicle while simultaneously reducing its own costs.
Additionally, there’s word that Jaguar wants to ensure that the new car packs all of the luxury and craftmanship of its bigger brothers at a more affordable price point.
Unfortunately, it may be a good long while before we see the fruits of Hallmark’s labors come to the surface. Jaguar says that it is just now beginning to look into a new, smaller model and that it could be four years or more before the vehicle actually shows up on dealer lots. If that’s what it takes to keep Jaguar from churning out another X-Type, we’re all for the wait.
It looks like Super Bowl fans will be enjoying a pair of ads between plays this year. The German automaker is returning to the greatest spectacle in the NFL for the first time in nine years with two 30-second spots designed to get people excited about both the next-generation and .
We’ve had the good fortune of seeing both ads, and they’re equally entertaining. Unfortunately, the full pieces are being kept under lock and key until later this week, when we’ll be sure to share them with the world.
Until then, Volkswagen has decided to show off a teaser clip for the Beetle spot featuring a road-hugging black beetle. We dig his white racing stripes.
Don’t like bugs? No worries. The spot for the Passat centers on a Star Wars parody. Stay tuned for the full clips and be sure to for a look at the teaser as well as the press release.
The world’s largest steel maker, ArcelorMital, says it has come up with a new kind of steel that the world has never seen before. Thanks to nanotechnology, the company says automakers can now match the weight of aluminum cars, but do it in steel at far lower cost.
It can take 188 pounds out of the body-in-white of a car… but total weight savings could be even bigger.
Specifically, ArcelorMital says it can take 188 pounds out of the body-in-white of a car. The body-in-white, or BIW, refers to the basic structure of a car, including the doors, hood and deck lid. That’s a big number. By taking so much weight out of the structure, other components such as the powertrain, drivetrain, brakes, etc. can be downsized as well. In other words, the total weight savings could be even bigger.
ArcelorMital is already showing this new kind of steel to automakers. It isn’t yet ready to publicly divulge any of the technical aspects of the steel or how it’s using nanotechnology to make it. The company says we’re still two to three years away before we get those kinds of details. And that’s about the time we’ll see this steel show up in production. No word yet on which car company may be the first to use it, but the rumor on the street is that is all over this technology.
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John McElroy is host of the TV program and daily web video . Every week he brings his unique insights as a Detroit insider to Autoblog readers.
John McElroy is host of the TV program and daily web video . Every week he brings his unique insights as a Detroit insider to Autoblog readers.
